Align & Amplify

Align & Amplify

By Kristin RichardsBusinessEducationSelf-ImprovementMarketing
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Align & Amplify episodes

  • Other People's Opinions About Your Dreams & Goals

    During Christmas time in the midst of a conversation with a family friend, I mentioned how I wanted to work the same amount of time I work now and make WAYYYY more money.

    She laughed a little like as if wanting to say "well, wouldn't that be nice!". Her reaction to this was like I was a bit crazy and it's not possible.

    Then I gave her real life examples of people creating exponential quantum leap type growth in their business. Women I follow in the online space tripling their business's income in a year. Women making multi-millions of dollars working part time hours with their kids.

    I could see her mind starting to open up and shift a little bit more.

    It can be easy sometimes to buy into other people's opinions about what we want to with our life.

    I'm sure you've been there at some point where you open up to someone about an idea or goal you have: whether it be creating a new business, switching careers, making more money, working while raising kids, travel dreams, lifestyle dreams.

    And their reaction or comments about what you've shared creates a bit of doubt or deflation in you.

    When this happens we can sometimes second guess ourselves, lower our dreams and expectations, or feel a bit frozen in indecision.

    Sometimes people sit for so long on big ideas or changes because of the doubt that was instilled in them from others.

    First I want you to remember - no one else can actually do this to you. No one else actually has the power to make you doubt yourself, to feel deflated, or to make you second guess yourself.

    We are in control of taking outside information in (other people's opinions) - and deciding what we want to do this that information.

    And so in this episode I want to share a few useful perspectives on how we can approach receiving opinions from other people about our goals and dreams that are not in our favor.

    35 min
  • Create Goals that Really Stick

    Welcome to a brand new year! It's that time when many set new intentions/goals for the year, and get excited about what's to come.

    As I've been going through my own goal setting and future visioning process for this year, I've felt called to share more of how I'm approaching this with you all.

    The traditional way people approach setting their goals for the year would be to write down a list of what you want to achieve for the year (however long or short).

    This is typically a simple and to the point list of changes you'd like to make, and what you'd like for your life to look like in the future.

    Listen to the full episode to check out the tips for working with your unconscious mind with goal setting.

    If you want to learn more about how to actually implement this for yourself....

    Join me for the Aligned Goal Activation Workshop!

    After going through my own goal activation process, I've been feeling pulled to share this with you in a very practical and actionable way!

    Here's what this workshop will look!

    DAY 1: Chose your aligned goal(s) for this year DAY 2: Write a detailed visualization of your goals incorporating subconscious language (using NLP - bringing in all 5 senses) DAY 3: Create your Vision Board - templates for phone background, printable, & laptop background DAY 4: Have a plan for what to do next moving forward

    Sign up for this LIVE workshop here: https://checkout.kristinrichards.co/aligned-goal-workshop-live/

    26 min
  • 2023 Personal & Professional Reflections

    We're about to close one year and open another, which is the perfect time to reflect back on everything that's happened over the past 365 days. In this episode I'm sharing my personal and professional reflections from 2023. My biggest moments, biggest lessons, what I'm most proud of, and what I envision going into 2024.

    50 min
  • What it Actually Means to "Act as Your Future Self"
    The phrase "acting as your future self" is used often in the personal development space and is a key part of manifesting our goals and dreams. In manifestation "like attracts like" - so the more we show up as that future version of our self NOW, the faster we will see that dream show up in our reality. Seems pretty simple, but I see a lot of misconception about this happening. And so as we are about to close one year and enter into a brand new year, with new goals and visions for our life, I thought it would be a great time to dive deeper into this. First of all - when we say "like attracts like" - how this REALLY works with manifestation is your beliefs and self image (how you see yourself) attract situations with the same beliefs and vibration of that self image. It's less about what you are DOING - and more about who you are BEING. What are your beliefs? What are your attitudes toward things? What do you assume to be true? What are you emotions/thoughts/feelings about something? How do you see yourself? You can be taking all the actions "acting as if" - but if the underlying belief systems don't match up with whatever it is you're manifesting - it will either not come, or when it does come you will subconsciously push it away. This is when self sabotage starts to take place. Someone beliefs don't match up to whatever it is they've received (money, success, peace, love, etc) - so even if they "want" that thing so badly - if their inner beliefs aren't aligned they will sabotage the situation. This may look like spending all the $ they've received, starting fights in a relationship, creating more chaos in their life, etc. The first step here is to dive into your BELIEFS surrounding whatever your goal is - and then we can get into the "acting as if" actions part of the process.
    37 min
  • TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 2
    Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We Did: Surfing at Witch's Rock Surf Camp For more details, you can explore their offerings at https://witchsrocksurfcamp.com/ Where We Ate:

    Patagonia - Argentinian Grill & Restaurant https://maps.app.goo.gl/rC4bW75MDqFPf1Py8

    La Baula - Pizza https://maps.app.goo.gl/MDuMPNuk3ZD2kvsG9

    Dragonfly Bar & Grill - Seafood, Sushi, Grill https://maps.app.goo.gl/TvZaabPSg93NnJjC7

    Nari - Pizza https://maps.app.goo.gl/HtPAfJi72Lz5rmW46

    La Oveja Surf House - Drinks https://maps.app.goo.gl/kBd9Bv8iSuy1nSyeA

    Pico Bistro - didn't go but looks cute (AC!) https://maps.app.goo.gl/JpTiNQ1mNY6UNnh69

    Previous Trip to Costa Rica:

    Traveled with Under 30 Experiences

    Find out more at https://www.under30experiences.com/.

    35 min
  • TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 1
    Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We Did: Surfing at Witch's Rock Surf Camp For more details, you can explore their offerings at https://witchsrocksurfcamp.com/ Where We Ate:

    Patagonia - Argentinian Grill & Restaurant https://maps.app.goo.gl/rC4bW75MDqFPf1Py8

    La Baula - Pizza https://maps.app.goo.gl/MDuMPNuk3ZD2kvsG9

    Dragonfly Bar & Grill - Seafood, Sushi, Grill https://maps.app.goo.gl/TvZaabPSg93NnJjC7

    Nari - Pizza https://maps.app.goo.gl/HtPAfJi72Lz5rmW46

    La Oveja Surf House - Drinks https://maps.app.goo.gl/kBd9Bv8iSuy1nSyeA

    Pico Bistro - didn't go but looks cute (AC!) https://maps.app.goo.gl/JpTiNQ1mNY6UNnh69

    Previous Trip to Costa Rica:

    Traveled with Under 30 Experiences

    Find out more at https://www.under30experiences.com/.

    43 min
  • Misconceptions About Working with a Designer

    #1: You can get started designing right away.

    - Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar.

    - There is also prep work needed before being able to get started anyways, so this wait time comes in handy.

    - The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots.

    #2: A designer provides the writing for the website for you.

    - This is a totally different skillset! It's like going to an apple tree expecting to pick apples AND oranges.

    - Unless the design agency has an in-house copywriter, the client is expected to provide the writing for their website.

    - You can choose to write this yourself, or hire a copywriter.

    - This is the biggest pieces of the prep work, BEFORE you begin designing, and why the wait period to get started is really helpful.

    #3: You should wait until you have everything together to find a designer.

    - Because there typically is a waiting period to get on a designer's calendar, if you want until you have EVERYTHING ready to contact a designer - you are going to be waiting even longer to launch your website.

    - It's best to get in touch with a designer when you're in the earlier planning stages.

    - Having this conversation will also have you more easily prepare what's needed for the project.

    #4: The designer handles everything and you can have almost no involvement.

    - It is 100% true that hiring a designer WILL save you tons of time/energy since they are doing a lot of the heavy lifting for you.

    - BUT - you are needed as an active participant in your project to create a successful result and launch.

    - Beyond the prep work period, once the project begins the clients is needed for revision feedback and any missing items needed to complete the project.

    - The biggest project staller will be a client who doesn't create the time to be present and involved in their project.

    #5: Providing feedback when you don't like something is a "bad" thing

    - Our #1 goal is for you to LOVE your brand and website!

    - We are here to do whatever we can to help accomplish that, so we WANT to know what you honestly think

    - Revisions is part of the process

    - Sometimes things flow easily with minimal feedback, and other times it might take a little bit more to get to that desired end result

    - We want to better understand your taste, so we can make whatever adjustments we need to create your vision

    29 min
  • Are You Selling with Features or Benefits & Outcomes?

    Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.

    Benefits are the advantages you get from the product or service.

    Outcomes are what happens as a domino affect of the benefits of the product or service.

    Why is it important to identify this?

    People buy for the outcomes and benefits (emotional), and justify it with the features (logical)

    Features of Our Web design Service:

    - Restyle of one of our GBD Showit website templates - Design of all pages included in our templates (list out all pages) - Wordpress blog design & setup - Mobile-friendly responsive website - Photography sourcing & optimization - Connect email marketing opt-ins - Embed CRM Forms & Calendars - Pop up promoting your opt-in

    Benefits of Our Services:

    - Saves time, energy, stress and confusion - Their business looks amazing online - They're taken seriously in their industry and seen as a professional

    Outcomes of Our Services:

    - They're proud to show off their business to others - Feeling more confident - Attracting more potential clients as a result - Booking more clients and making more money

    19 min
  • 3 Easy Ways to Make Your Brand Appear More High-End
    Imagine you're meeting your blind date for the first time. You haven't spoken to them before, seen them before - this is the first moment you're having any kind of interaction with them. Before you begin speaking, you take in their appearance. Their face, their build, hair, clothes, how they carry themself, if they make eye contact, their small mannerisms as they approach you. These first few quick moments are creating an immediate reaction in your body and how you interpret them. You may feel yourself lean in more, perk up with interest, smile, get the warm tingleys because you are liking what you're seeing!! You may on the other hand feel some hesitation, slightly cringe, doubt, draw back, feel some sort of level of disappointment. Now as we know, looks aren't everything! You may find even if you weren't attracted to their appearance initially, their personality has changed that for you and you see them in a new light. They become more attractive to you overtime. But you needed to stick around long enough to allow that to develop. Now, why am I telling you about dating when we're talking about high end brands here?! First impressions matter, and they happen within seconds. And in the online space, oftentimes people aren't sticking around longer to learn more about if they are less than impressed with that first impression. So we want to make those first seconds count. If you want your brand to be perceived as a high-end brand (therefore attracting clients who are ready to invest at a higher price point for your offers), there are a few easy ways you can create that first impression. Listen to the full episode to check them out!
    29 min
  • BTS Real Life Example of Branding Done Right
    Recently I had the pleasure of experiencing first hand, an entire brand experience done right. This was outside the typical online space that we spend so much of our time in. And instead was with a massage company, The NOW Massage. From start to finish I was obsessed with this company, I couldn't help but share. And NO this is not a paid promo! It was just so fun to experience successful branding out in the real world, and how it made me feel as a result. In this podcast episode I am going to walk you through the key branding areas I felt this company totally nailed. And then I'll tie each of these areas back to your own business. These key branding areas we will look at are:
    1. Style & Aesthetic
    2. Ease of Customer Entry
    3. Enjoyable Experience & Great Results
    4. Deeper Mission, Values & Culture
    5. Customer Loyalty & Brand Awareness
    35 min

About Align & Amplify

From the publisher's feed

You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It's time to start dreaming big and then putting in the work to make it a reality. Let's start creating your own dream destiny now.