Align & Amplify

Align & Amplify

By Kristin RichardsBusinessEducationSelf-ImprovementMarketing
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Align & Amplify episodes

  • What It's Actually Like Living in Australia - Part 1

    Today's episode is all about what it's REALLY like living in Australia. The recording of this episode has been on my to-do list for probably years at this point, and I'm glad I waited because now I have even more experience living here and what it's like!

    By the time we move back to the States in July 2023, I will have lived in Australia for about 6 years. First in a small coastal town called East Ballina, and then in Sydney (both in the city and now in the Northern Beaches). I'll be sharing a bunch of fun tidbits about what life is like here, some comparisons between AU and the US, and address some common questions or misconceptions I hear!

    Then at the end, I'll share a bit about learning the lingo. While we speak English here in OZ, there is a lot of fun Aussie slang that is so fun and some of them hilarious.

    I found after recording this that there were many more things I could have shared, so there is a Part 2 coming out next!

    1 hr 4 min
  • Your Guide to Naming Your Business
    Naming your business can feel like one of the hardest steps in the whole process of creating and launching your brand! You may feel like you're going in circles and getting no where, and it can be so frustrating! I've been there, done that. I'm going to break down the key components to consider when creating an impactful and successful business name. This is a topic I talk about pretty often since many of our clients at Girlboss Designer are creating new businesses. We've covering using your name vs. a new name, trademarks, URLS, social handles and more in this episode! Also, I've created a free Name Your Business Cheatsheet to go along with this episode! Go to girlbossdesigner.com/bizname to grab your quick and easy copy of everything we're chatting today. Other mentioned resources:
    • Join the Captivate with Color Workshop: https://brandyourvision.girlbossdesigner.com/workshop
    • My trademark attorney, Brand Law Boutique: https://brandlawboutique.com/
    52 min
  • The Places We Used to Love
    Do you have any places in the world that you at some point used to absolutely LOVE, and then you revisit them and that feeling is no longer there? You come back to that place to relive those moments a little and it feels different. The place itself may have not changed much, but you've changed. You've experience more. You've explored more. Have you ever felt this way before? This has happened to me a few times over the years, and I wanted to share in case anyone else relates. In this personal podcast episode I'm sharing my two places for me that I've had this experience with big time. Two places in the States that I used to be obsessed with and have so many fond memories of, and now it's just not the same.
    27 min
  • Choosing Your Niche Market
    Choosing a Niche market in business is essential for standing out in the crowd, and for making it clear to others what you do and who you work with. Another huge benefit of getting more specific with your Niche is it will add so much more depth and content to your messaging! And the more connection we can create with our ideal clients, the more they will trust us and be more likely to take action in working with us or making a purchase. In this episode, I'm giving you the rundown of what you need to consider when choosing your niche market. Want our Niche Market Cheatsheet? Go to girlbossdesigner.com/niche to grab it for free!
    43 min
  • Manifesting a Move to the States
    It's a big announcement today, we are officially moving back to the States this year in July! After nearly 6 years of living down under in Australia, I'm returning back to my homeland to live. I arrived here in Australia back in 2017 with no business, dating my Aussie boyfriend and no idea how things were going to go. And I'm moving back with a design agency, a husband and a baby. In this episode, I take you through all the details with the big move:
    • WHY we're moving
    • WHERE we're moving to (it's somewhere I've never even visited before)
    • and HOW I'm feeling about everything
    • + a quick little back story about how I ended up living overseas in the first place in case you're newer to the podcast
    43 min
  • The New Girlboss Designer is Here

    Drum roll please … we've been working behind the scenes for months on something special—and now the big reveal is ready for you!

    We're known for creating beautiful brands for our clients, but this time, we've given GBD a facelift.

    Introducing the new, elevated version of Girlboss Designer—complete with a brand-new website experience.

    In the episode, I walk you through what's different about our new website setup that I've never seen done before, plus the new design templates and courses we've added.

    We hope you love the new tailored experience as much as we do!

    31 min
  • Top 5 Tips for New Moms Running a Business

    If you were a new mom also running a business then this is the episode for you. First of all, why do you think classifies you as a new mom? Is it being in the first year of motherhood? Is it the first six months? Is it the first two years? Who freaking knows. I feel like so much is changing all the time with being a mom and what stage are kids at and also balancing all of that with running a business. From my perspective, while recording this our son Jack is 15 months old at this point. So I have 15 months of experience running a business while also being a new mom. In this episode, I'm going to be sharing my top five tips to hopefully help you along your own journey in this new exciting, incredible, and also really difficult stage of life.

    41 min
  • Where We Get Our Clients

    In this episode, I am pulling back the curtain and letting you know where we get our clients in Girlboss Designer. Not only will this be helpful to have an insider's peek into what's working for someone else, but also I want to give you some tips on how this can relate to your own business. Knowing exactly where your clients are coming from will help inform where to put your marketing efforts, and where you can put certain efforts to the side and not worry about them for the time being. I have seen where our clients come from shift and change some over the years, so I like to do a review once a year to see what the trend is lately.

    I'm going to give you three different categories of data from our client CRM system, Honeybook.
    33 min
  • How to Attract Luxury Clients with Branding
    Before I can share how you can attract luxury clients through your branding, we need to understand what branding actually is! Here is a quick recap to refresh your memory... What Branding Is:
    • The impression you give to others
    • How others perceive you and how you're remembered
    We then create this impression on others through our Visuals, Messaging and Content. These are the key areas I am going to walk you through in this episode. I also wanted to dive into a little bit about what Luxury actually means.
    26 min
  • Behind the Scenes of My Work Retreat
    Back in December 2022 I treated myself to a mini work retreat here in Sydney. I went away for the weekend, away from mom duties and my typical environment at home, and immersed myself in creating the new version of Girlboss designer. I snatched up an amazing hotel with an incredible view of the city, and I'm so excited to share the ins and outs of my weekend with you on today's episode, as well as share my tips on how you can create a similar experience for you if this sounds like something you're interested in doing. I also hope this is an inspiration to any moms out there who are running a business, that you too yes can get away from the weekend and treat yourself.
    40 min

About Align & Amplify

From the publisher's feed

You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It's time to start dreaming big and then putting in the work to make it a reality. Let's start creating your own dream destiny now.