What if I told you that the “overachiever energy” you’ve worn like a badge of honour was actually just… burnout in disguise?

In this laugh-till-you-snort, cry-if-you-need-to, truth-bomb-packed convo with one of my best friends, favourite humans, and incredible health + burnout coach Kelsie Grant…

We’re getting very real about what burnout actually looks like (hint: it’s sneakier than you think), how we both ignored the signs for far too long, and what healing has looked like from the inside out.

From Jägerbombs and 12-hour serving shifts while doing the Master Cleanse (don’t try this at home)… to Oktoberfest escapades, digestive breakdowns, and girlbossing ourselves into the ground…

To now: women who run successful online businesses while prioritizing our nervous systems, rest, and regulation.

The millennial pipeline from achievement-addicted party girls to intuitive, slow-is-safe women? WILD. 🔥

This might be the most I’ve laughed on a podcast episode ever.
I promise listening to this convo with us is going to feel as fun and healing as it was for us to record and reminisce about our journeys over the last 20 years! 

Whether you’re flirting with burnout, deep in it, or just curious about what healing actually feels like,  this one is for you.

Tune in as we share: 

• The sneaky signs of burnout most high-achievers miss
• How our 20’s taught us to override our bodies (and what we’re doing now instead)
• Why burnout isn’t about doing too much, it’s about doing too much out of alignment
• More than a few embarrassing (but hilarious) stories to really paint the picture of how deep we were into the overachieving + party-girl life..  
• What we wish we knew before we hit burnout city
• The rituals that are actually supporting our healing (and it’s not just bubble baths)
• Hot girl hydration, nervous system repair, and our new favorite definition of “productivity”
• How success gets to feel now (spoiler: soft, sustainable, and safe AF)
  
  
  

I can’t wait for you to listen and if you’re on board with our unhinged type of humour make sure you DM us after you listen to let us know!

🔗 Links & Resources

• Follow Kelsie on IG @itskelsiegrant
  Check out her podcast: The Burnout Breakthrough Here 
• Website: https://www.kelsiegrantcoaching.com/
• Book a call or learn more about her 12-week program here 
  
  

💛 Apply to Be Coached on the Podcast
This is a powerful chance to receive deep support and get grounded clarity on your next steps into your highest timeline.
👉 Click here to apply

🌿BECOMING - The Retreat -  November 21st-23rd 2025

2 nights + 3 days of bliss at the most magical and lux property in the Byron Bay Hinterland.
 This is your sacred portal for the kind of nervous system healing, energy work, deep embodiment, and intuitive remembrance that helps you not just shift but leap timelines.
 → Retreat Details + next steps: https://elisedanielle.com.au/becoming-retreat

Let’s Connect 🥰
* IG: @elise_danielle_
* Free:   Capacity Mediation
* NEW Substack:

I wanted to share this in real-time because I know how confusing and isolating it can feel to navigate the middle of a timeline shift.

The in-between.
The part where your body is tired, your reality feels shaky, your nervous system is upleveling  and even though you know something big is coming, it hasn’t quite landed yet.

This is the part most people won’t talk about.
It’s not cute. It’s not curated. It’s not “high vibe.”

But it is what true becoming looks like. It’s the path to living a wildly abundant magical life. And I’m in it right now.

In this episode, I’m walking you through exactly what’s been unfolding for me over the past week - physically, emotionally, energetically..

And what it actually means to move through a cellular timeline shift.

We’re talking about what happens when your current identity, habits, and energetic patterns have to fall away in order to make room for what’s next.

I also share:

• Why I recently did a ritual with one of my mentors (and why I’m not sharing the exact details of it)
  
  
• The truth about why you can feel like you’re taking ALL of the ‘right’ action and tick the ‘inner work’ boxes and still stay stuck AF if you ignore this one thing
  
  
• Why I’m saving this sacred process for those of you who will be coming to my upcoming Retreat - Becoming - and no where else
  
  
  

If you’re in a season that feels heavy, slow, weird, uncertain,  this is your reminder that you’re not DOING anything wrong- You’re just in the middle of your becoming. And if you have the courage to lean in right now… things are about to get really fucking good. 

This is one of the most intimate episodes I’ve recorded in a while, and I hope it brings you deep peace in whatever phase of your becoming you’re in right now.

💛 Apply to Be Coached on the Podcast

 This is a powerful chance to receive deep support and get grounded clarity on your next steps into your highest timeline.
 👉 Click here to apply

🌿BECOMING - The Retreat is now happening in November!
 Due to a family emergency, the original dates have shifted and this means you now have more time (and extended early bird pricing) to claim your spot.

2 nights + 3 days of bliss at the most magical and lux property in the Byron Bay Hinterland.
 This is your sacred portal for the kind of nervous system healing, energy work, deep embodiment, and intuitive remembrance that helps you not just shift but leap timelines.

 → Retreat Details + next steps: https://elisedanielle.com.au/becoming-retreat

💌 Let’s Stay Connected

DM me your takeaways on Instagram: @elise_danielle_
Leave a review on Apple Podcasts + email a screenshot to [email protected] to receive your Align + Abundance meditation as my gift to you.

Let’s Connect 🥰

* IG: @elise_danielle_

* Free:   Capacity Mediation

* NEW Substack: The Becoming Chronicles (this is akin to my journal so consider yourself warned)

I wanted to share a story on something I’ve been in deep reflection around in my life.. and it’s probably not the story you’re used to hearing around abundance.

Because the greatest ROI I’ve ever received wasn’t from a funnel or a launch or a business strategy.

It came from one decision I’ve made over and over again for the last 25 years:

It’s come from choosing to FOLLOW the pull of my desires and stepping into the energy and action of possibility before it EVER made sense, before I had the proof, and long before I had the cash sitting in the bank.

If you’ve ever felt the pull of a big desire…but talked yourself out of it because it didn’t feel “logical,” “safe,” or “justifiable,” to invest in…

I promise you this episode is the permission slip you need to help you let go of the deep ingrained scarcity so many of us are conditioned into.. 

Because abundance isn’t something you earn.

It’s something you embody,  by stretching into self-trust, claiming what you want, and backing your desire with bold, aligned action.

Let this episode remind you:

You are ALWAYS your best investment.

And the sooner you start treating yourself that way, the faster your life will reflect it.

Inside this episode, we explore:

✨ The “batshit crazy” decisions that led to my most abundant reality
 ✨The MOST important investing principle I use to make sure I actually can create the ROI I desire..
 ✨ The 2 stages of abundance and how to move from husting hard  to easeful energetic creation
 ✨ How to know the difference between a true aligned stretch vs scarcity-fueled grasping
 ✨ My $400K real estate story that proves intuitive risk creates quantum return
 ✨ Why your desires are divine assignments and following them is the fastest path to alignment

This is the conversation I wish more women were having:
 Not just about how to earn more... but how to expand your capacity to create the abundant overflow meant for you! 

💛 Apply to Be Coached on the Podcast-  This is a powerful chance to receive deep support and get grounded clarity on your next steps into your highest timeline.
 👉 Click here to apply

🌿BECOMING - The Retreat is officially here!
2 nights + 3 days of bliss at the most magical and lux property in the gorgeous Byron Bay Hinterland.
10 spots, Fully Catered with our own Private chef serving up organic, energetically infused nourishment and the opportunity to truly tune in, tap in and come home to you.
 Held on 50 private acres in Byron’s hinterland, this is your portal into deep nervous system healing, energy work, and intuitive leadership.
 Spots are intimate and filling fast.
 → Retreat Details + next steps: https://elisedanielle.com.au/becoming-retreat

💌 Let’s Stay Connected

DM me your takeaways on Instagram: @elise_danielle_
Leave a review on Apple Podcasts + email a screenshot to [email protected] to receive your Align + Abundance meditation as my gift to you.

Let’s Connect 🥰

* IG: @elise_danielle_

* Free:   Capacity Mediation

* NEW Substack: The Becoming Chronicles (this is akin to my journal so consider yourself warned)

This is the episode I wish someone had given me years ago  and the one I trust will reach you at the exact right moment.

Because what I’m sharing with you today?
It’s what has completely transformed my capacity to actually CREATE the reality and manifest every single huge goal I’ve ever set. 

“You don’t need to do more. You need to embody the capacity to receive more.”

If you’ve ever felt like you’re doing all the right things in your life and business.. the mindset work, hired the mentors, followed the strategy  and still felt like your desires are just out of reach...

This is the episode that names why and helps you step into your power to change that for good.

💫 Because strategy only takes you so far.
 But safety? Safety opens the portal that allows abundance to flow in. 

Inside this episode, we explore:

✨ The real reason you're not manifesting what you want (and why it’s not your fault)
✨ Why your nervous system might still be blocking the things you say you want
✨ What I’ve experienced after stepping into receivership  including $100K launches, dream opportunities and deep healing
✨ The difference between pushing and opening and how to shift your operating system
✨ How to know if you’re still hustling for worth instead of claiming what’s meant for you
✨ What it means to truly feel safe enough to let more in

This is an invitation back to your natural state, one of trust, openness, and receptivity.

If this resonated make sure you 🌿 Join me for The Art of Receptivity - an opportunity for us to connect and help you embody your ability to let more good shit in

A 90-minute intimate coaching + meditation session designed to help you shift into the energetic state that makes manifestation inevitable.

🌀 Tuesday July 22
 🌀 Replay available so you don’t have to be there live (but I would LOVE to connect with you)
 🌀 Head here to save your seat! 

💛 Apply to Be Coached on the Podcast

Ready for a breakthrough of your own? I’m now accepting applications for women to be coached live on the Align + Prosper podcast.
This is a powerful chance to receive deep support and get grounded clarity on your next steps into your highest timeline.
👉 Click here to apply

🌿BECOMING - The Retreat is officially here!
2 nights + 3 days of bliss at the most magical and lux property in the gorgeous Byron Bay Hinterland.
10 spots, Fully Catered with our own Private chef serving up organic, energetically infused nourishment and the opportunity to truly tune in, tap in and come home to you.
Held on 50 private acres in Byron’s hinterland, this is your portal into deep nervous system healing, energy work, and intuitive leadership.
Spots are intimate and filling fast.
→ Retreat Details + next steps: https://elisedanielle.com.au/becoming-retreat

💌 Let’s Stay Connected

DM me your takeaways on Instagram: @elise_danielle_
Leave a review on Apple Podcasts + email a screenshot to [email protected] to receive your Align + Abundance meditation as my gift to you.

FREEBIES..

* Free:   Capacity Mediation

* NEW Substack: The Becoming Chronicles (this is akin to my journal so consider yourself warned)

Welcome to a brand new format of the Align + Prosper podcast - where you’ll be a fly on the wall for an unedited, unscripted coaching session.

In these real, raw conversations, I support incredible women in moving through a block in their life or business, reconnecting with their truth, and aligning with their highest timeline.

You’ll hear the healing and clarity happen in real time. And chances are you’ll hear yourself in their story, too.

Today is a deeply raw, relatable conversation about perfectionism, overfunctioning, fear of failure, and the blocks that happen not because we’re broken… but because we’ve learned to survive by controlling, fixing, and pushing through.

We explore how lack of internal safety impacts our ability to trust, be visible, and receive. And we unpack why real growth doesn’t come from doing more - it comes from meeting yourself where you are.

Listen as we  explore:

• Why action - no matter how much - can never outwork the energy you’re showing up in
  
  
• How perfectionism + over-functioning are actually trauma responses
  
  
• The difference between intellectualising your feelings vs. feeling them
  
  
• How fear of failure creates grippy energy that blocks receiving
  
  
• The nervous system shift required to access trust and abundance
  
  
• The simple but potent emotional processing practice I recommend
  
  
• Why building a regulated inner world is the key to expansion
  
  

This is a longer episode but one that I know you’re going to benefit so much from. 

💛 Apply to Be Coached on the Podcast

Ready for a breakthrough of your own? I’m now accepting applications for women to be coached live on the Align + Prosper podcast.
This is a powerful chance to receive deep support and get grounded clarity on your next steps into your highest timeline.
👉 Click here to apply

🌿 NEW Live Coaching Experience: The Art of Receptivity

This is the kind of inner recalibration work we’ll dive into inside The Art of Receptivity - my newest live experience for women ready to stop earning their worth and start receiving from it.

 ✨ Live Coaching + meditation included.
 ✨The opportunity to embody what it really feels like to receive - not just ‘learn’ about it  - all for just $25 AUD ($16 USD)

 → Save your spot here: https://bit.ly/4nHbqrp

🌿BECOMING - The Retreat is officially here!

 
2 nights + 3 days of bliss at the most magical property in the gorgeous Byron Bay Hinterland.
10 spots, Fully Catered with our own Private chef serving up organic, energetically infused nourishment and the opportunity to truly tune in, tap in and come home to you.
Your portal into deep nervous system healing, energy work, and intuitive leadership.
 → Retreat Details + next steps: https://elisedanielle.com.au/becoming-retreat

💌 Let’s Stay Connected

DM me your takeaways on Instagram: @elise_danielle_
Leave a review on Apple Podcasts + email a screenshot to [email protected] to receive your Align + Abundance meditation as my gift to you.

* Free:   Capacity Mediation
* NEW Substack: The Becoming Chronicles 

This is going to be a foundational episode, one that I encourage you to listen to with your heart, not just your head and I’ll reference often for you to come back to as I know it’s going to land differently each time.

“Alignment isn’t control. It’s co-creation.”

If you’ve been doing all the “right things” but still not seeing the results you desire - in your business, your bank account, your body of work it’s not because something's wrong with you, it’s likely that you’re trying to FORCE and control your alignment. 

In this episode, I’m breaking down what alignment really is (and what it isn’t), why you might be unconsciously resisting the very thing you’re trying to manifest, and how to shift from victim energy into the frequency of true co-creation.

💫 Because you can’t receive what you’re resisting.
 And trying to control everything is the opposite of being in alignment.

Inside this episode, we explore:

• Why manifestation isn’t a formula  and how trying to control your way there blocks the very thing you desire.
  
  
  
• The energetic difference between “fixing” and “allowing”
  
  
  
• What it really means to live in alignment as a multi-dimensional woman
  
  
  
• How to shift out of “WTF why me?” and step into your innate creative power
  
  
  
• The truth about victim energy and the story your nervous system is still holding onto
  
  
  
• What abracadabra actually means  and how it relates to your subconscious magnetism
  
  

I invite you to tune in to this with an open mind and heart as you’ll receive so much more from that place.

 

🌿BECOMING - The Retreat is officially here!
2 nights + 3 days of bliss at the most magical and lux property in the gorgeous Byron Bay Hinterland.
10 spots, Fully Catered with our own Private chef serving up organic, energetically infused nourishment and the opportunity to truly tune in, tap in and come home to you.

This isn't just a luxury Retreat..

It's a sacred space to reconnect with your soul and return to the wisdom that's always lived within you.

To reimagine what’s possible and finally feel safe enough to receive it.

EARLY BIRD pricing is on NOW - until June 18th and I still have a few BONUS 1:1 Coaching sessions for the next few sign ups (my 1:1 intensives sell for $1697 USD) so this bonus is worth more than the actual retreat!!)

Get all the details HERE + submit your expression of  interest HERE to find out more and because this WILL sell out and I want you to get first dibs on rooms too! 

📩 Grab your Align + Abundance Meditation:
Leave a review on Apple Podcasts + email a screenshot to [email protected] to receive your free guided practice to tune into your intuition + soul-led next step.

Let’s Connect 🥰

* IG: @elise_danielle_

* Free:   Capacity Mediation

* NEW Substack: The Becoming Chronicles (this is akin to my journal so consider yourself warned)

* Apply to work with me: The Aligned + Abundant CEO Mastermind
Ready to grow to $15K–$50K+ months without the burnout and finally go beyond surface-level strategy?

This is your official welcome into the next era of Elise Danielle with our fresh rebrand of the NEW podcast name: Align + Prosper 💫

“You can’t create a new reality by being the same version of you that created the old one.” - Elise Danielle

This episode marks a very exciting new beginning, friends!

For the podcast, for me, and maybe for you too. I’m pulling back the curtain and bringing you into the messy, soul-expanding rebirth I’ve been living through  and the evolution that’s now anchoring my entire body of work.

Today on Align + Prosper:

• A personal life + business update (plus hints at the book in the works 👀)
  
  
• Why I’m burning the “online biz coach” identity to the ground
  
  
• The real reason I paused the pod… and what’s coming next
  
  
• The soul whispers that led to creating a deeply intimate retreat in Byron Bay in September + spaces are officially open!!! 
  
  
• The client feedback that reminded me of the power of stepping into spaces and places that truly allow us to come back home to ourselves
  
  
• What I’m no longer willing to tolerate in the coaching space
  
  
• How I’m choosing to operate at the frequency of truth, alignment and wholeness
  
  
  

💛 This is an invitation back to your Self. To pause. To recalibrate. To reimagine what’s possible from a deeper place.

This isn’t a business podcast anymore. It’s a place to come back to what’s always been true for you.

And I have a feeling this is going to be a pretty darn magical ride for us all!! 

🌿BECOMING - The Retreat is officially here! 
2 nights + 3 days of bliss at the most magical and lux property in the gorgeous Byron Bay Hinterland.
10 spots, Fully Catered with our own Private chef serving up organic, energetically infused nourishment and the opportunity to truly tune in, tap in and come home to you. 

I’ve brought together Australia’s BEST healers and facilitators, Daily movement, ceremony, and connection. This is the re(treat) your soul’s been craving.

And OMFG I just can't wait to go on this myself - truly. I can't WAIT to connect with you IN REAL LIFE - this is going to be deeply life changing for us all - I can feel it!

EARLY BIRD pricing is on NOW - until June 18th - PLEASE don’t wait to book in for a complimentary Info call to find out more and connect because this WILL sell out and I want you to get first dibs on pricing + rooms too!

Know you’re a fuck yes and want to save your spot right now?  💌 DM me on Instagram @elisedanielle__ for all the deets. 

📩 Grab your Align + Abundance Meditation:
Leave a review on Apple Podcasts + email a screenshot to [email protected] to receive your free guided practice to tune into your intuition + soul-led next step.

Let’s Connect 🥰

* IG: @elise_danielle_

* Free:   Capacity Mediation

* NEW Substack: The Becoming Chronicles (this is akin to my journal so consider yourself warned)

* Apply to work with me: The Aligned + Abundant CEO Mastermind
Ready to grow to $15K–$50K+ months without the burnout and finally go beyond surface-level strategy?

We can be honest because we're friends here... 

If strategy alone created sustainable success… you’d already be there.

But the truth is? Your business can’t move until you do.

In this juicy and truth-packed episode, I’m sharing the real energetic shift that determines whether your growth sticks or fizzles out the moment resistance hits.

Because without a full-body decision that your next level is already on its way, even the best strategy will fall flat.

💡This is the foundational recalibration we’re doing inside The Aligned + Abundant CEO Mastermind, and if you’ve been half in on your desires, this is your sign to shift the energy and get all in.

✨ I highly recommend you listen to this episode with your whole body—let it land, let it open you. The energetics of this one aren’t just something to understand… they’re something to feel.

Inside this episode, we explore:

✨ Why “hope” and “effort” can’t replace energetic certainty—and how this confusion leaks your power in business

✨ The hidden ways high-achieving women unconsciously stay in indecision, draining momentum without realizing it

✨ My personal process (and what I guide clients through) to embody the version of you who already has what she wants

✨ How this ONE shift collapses timelines, magnetizes clients, and unlocks sustainable $20K–$50K+ months

✨ What “energetic decision” really means (spoiler: it’s not just journaling affirmations)

Press play + let’s activate your next level from the inside out.

🌿 APPLY NOW: The Aligned + Abundant CEO Mastermind
Ready to grow to $15K–$50K+ months without the burnout and finally go beyond surface-level strategy?

Inside this mastermind, we blend strategy, energetics, and identity reprogramming so you can scale with ease, alignment, and actual joy.

Applications close Monday, June 3rd  → Apply here

🕯️ Want to be the first to hear about our next-level September retreat?
This in-person experience is exclusively for women ready to expand into full embodiment of their bigness and spots will be extremely limited.
→ Join the retreat waitlist here.

🥰 I LOVE talking to you  DM me on Instagram with your biggest takeaway or if you have any questions about A+A CEO Mastermind! 

I pinky swear the answer to your next expansion isn’t to focus on adding in new offers, funnels or marketing channels... 

In this raw and honest episode, I’m breaking down the 3 most common unconscious blocks I see holding back high-performing, soul-led entrepreneurs from truly scaling their business with ease, alignment, and sustainability.

These blocks aren’t obvious. They’re baked into our conditioning, nervous systems, and identities - and if left unaddressed, they’ll keep you working harder for less, capping your income, and questioning your path.

💡This is the deeper work we’re diving into inside The Aligned + Abundant CEO Mastermind, and if you’re resonating with this episode... your next level might not be about doing more, but becoming more of who you really are.

Inside this episode, we explore:

• Why ‘just doing more’ feels safer than receiving for a LOT of us - and how to scale from wholeness instead
• The sneaky ways we outsource our power to “proven strategies” and abandon our inner wisdom
• How the quantum field responds to your energy (not your effort) and how to leverage it for easeful expansion
• Why your brain resists big success (even when you say you want it)
• The key practices I use with clients to rewire beliefs, regulate their nervous systems, and scale with soul

Press play + let’s dive in!

🌿 APPLY NOW: The Aligned + Abundant CEO Mastermind
Ready to grow to $15K–$50K+ months without the burnout and finally go beyond surface-level strategy?
Inside this mastermind, we blend strategy, energetics, and identity reprogramming so you can scale with ease, alignment, and actual joy.

⚡️ Early bird pricing ends tonight.
→ Apply here

🧘‍♀️ Want a little taste of the magic?
DM me “SOUL” on Instagram to get replay access to Scale with Soul—my free 4-day experience on scaling from abundance, not pressure.

💌 Love the podcast?
Leave a 5-star review and screenshot it—DM it to me @elise_danielle on IG and you might win a free 1:1 coaching session!

Here’s what I know with my whole heart: Scaling your business to the NEXT LEVEL isn’t about working harder, strategizing more, or adding in another funnel..

Let’s be real- if that were REALLY true- you’d be making 100k months by now.

I’m dropping in this week with more of an impromptu, soul-led transmission from my meditation cushion (with Charles our trusty familiar nearby) to share with you what I WISH I knew 10 years ago about the energetic and spiritual shifts that have completely changed the way I’ve scaled my company to over 1.7 million (and counting). 

I PROMISE YOU: Your next level isn’t found in the funnel, but in your frequency.

This episode is part activation, part personal story, and part invitation to do business differently.

If you’ve been craving more alignment, ease, and quantum expansion in your business,  this one’s for you.

💎 What We Cover:

• Why strategy and mindset alone can’t create exponential growth
• How your energetic state shapes your business results (and why your emotional safety is the missing link)
• Real-life examples of how surrendering control unlocks previously “impossible” outcomes
• The neuroscience behind manifestation (and why repeating affirmations isn’t enough)
• What it really means to scale from soul, and how this shifted Elise’s entire trajectory
• How to start tapping into your full brain potential (beyond the 5%)
• Why intentional environments and immersive experiences accelerate quantum growth
  
  

✨ If you’re moving into a growth season but feeling the stress- here’s your reframe:

Next-level growth isn’t about more effort or DOING more...

It’s about increasing your energetic capacity for BIGGER leadership, embodiment, and allowing the unseen to lead.

🔥 Join us in Scale with Soul

This is a 4-Day FREE program to have a first hand experience in what it REALLY means to Build Overflow With Soul-Led Strategy, Embodiment + Energetic Integrity

💛 Save your FREE 🎟️:   https://www.elisedanielle.com/scale-with-soul

If you’re ready to stop pushing growth and start trusting (while still being wildly strategic and sustainable)… this is for you.

💫 Optional VIP upgrade available for real-time Telegram coaching + daily energetic support available but spaces are LIMITED! 

💌 Connect + Share Your Thoughts:

If you enjoyed this, DM ME and let me know so we can connect! I LOVE getting to know you so DM me here @elisedanielle_with your favorite takeaway or share this episode with a soul-led CEO who needs to hear it.

🌴 Want to join me + experience your NEXT EVOLUTION?
 BECOMING is my NEW RETREAT + An intimate, luxe in-person experience — and it’s going to change everything.

 ✨ Get on the Waitlist for first dibs and super early bird pricing:: https://elise-danielle.kit.com/retreat-waitlist

💌 Feeling the pull to go all in on truly expanding into your next level? I’m opening my NEW intimate container: The Aligned + Abundant CEO Mastermind.

I’m pulling together my decades of experience in business and the inner work to support you to master the mindset, energetics, and strategy behind a soul-led, sold-out + sustainably scaled business.

This is like NOTHING you’ve ever seen (think transformational retreat vibes with intimate daily support) and we’re almost half-full pre-launch.

DM me “ALIGNED” on IG if you’d like to find out more and get in on pre-launch pricing and bonuses.