Are you automating your texts, emails, and newsletters to grow your business? While it can be efficient, it's easy to forget about the human on the other side who wants to feel special, heard, and remembered. In this episode, Jamie Kullman shares her experience with a CRM platform and how a simple change from a clearly automated message to an actual human increased show-up rates by 100%. She emphasizes the importance of adding the human back into your business, especially as you scale up, to build greater trust, respect, and scalability. Don't let automation ruin your business, tune in to learn how to prevent it!