Alison Treadaway is a director and shareholder of the South African eBilling and eMarketing software and services company, Striata. In this chat, Alison unpacks the noble aims of South Africa's imminent enaction of the Protection of Personal Information Act (POPI), and highlights some of the pain points that this ground-breaking piece of legislation is expected to address-- gaps that other African countries will no doubt seek to plug through passing personal data laws of their own.