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Struggling to design a website that speaks directly to your audience? We've got you covered. This episode unveils the secrets of optimizing your website design to not only attract clients but also the best stylists in the industry. Learn how to create an eye-catching unique value proposition, compelling copy that matches what your audience is searching for, and a user-friendly navigation system. Plus, we delve into the essential elements of a salon website, from spinning language to benefit clients, to using testimonials and before-and-after shots to build trust. So, whether you're a seasoned salon owner or a newbie, this episode is a goldmine of practical tips and insights that could significantly drive your success.

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Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Get ready to elevate your salon business to new heights! I promise you, by the end of this podcast, you will understand the power of a well-designed website and its potential to catapult your success. Drawing from my personal saga of owning a salon for three decades, we dissect the importance of a professional website – it’s not just a digital flyer, but your golden ticket in the beauty industry. 

Your first impression often makes or breaks the deal, and your website is that first impression. Reflecting on the importance of securing a domain name that mirrors your salon name, we emphasize integrating visuals to flaunt your work. Adding to this digital masterpiece, we inspect how online booking makes it a breeze for your clients to schedule appointments, and why your website should echo your brand identity with consistent design, colors, and messaging. We know website design can feel intimidating, so we shed light on how experts and platforms can assist you in creating a captivating online presence. Whether you're a seasoned salon owner or just stepping into the industry, this episode is packed with nuggets of information you won't want to miss.

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Are you ready to take your salon to the next level and become a magnet for top-notch talent? Join me on this throwback episode where I'll share invaluable insights and effective strategies based on my personal experience as a former salon owner.

In this episode, we'll uncover key considerations that can make your salon stand out. From maintaining a pristine environment to ensuring your branding aligns with your potential hires, we'll cover it all. I guarantee that by the end of this episode, you'll have the tools to create a welcoming, professional space that sets you apart from the competition.

Picture your salon filled with skilled stylists eager to be part of your team. This isn't just a dream; it's an achievable reality. We'll discuss how to build trust in your leadership and create a supportive work environment that attracts and retains top talent. It all begins with making a positive first impression.

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Ready to transform your passion for style and beauty into a thriving salon business? In this candid and insightful throwback episode, I'll walk you through 10 essential steps, drawn from my 30 years in the salon industry and numerous successful ventures. We'll navigate through the often daunting terrain of salon ownership, from recruiting your dream team to managing finances, all while creating a salon culture that buzzes with energy and positivity.  Based on my journey, I'll also throw in some practical tips and real talk to steer you towards success.

Cracking the code for a successful salon business goes beyond a skilled team; it hinges on creating a memorable customer experience. Learn how to train your staff to deliver superior service, establish a welcoming atmosphere, and ensure every client leaves with a smile, yearning for their next appointment. We delve into the power of effective marketing strategies and the crucial role of customer retention. I'll also reveal tried-and-true strategies, like offering a range of services and harnessing loyalty programs, to encourage repeat business. So tune in, soak up the actionable insights, and let's inject some salon energy into your business dream!

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Mastering the beauty industry is no easy feat, but with the right guidance, it can be a piece of cake. Are you fresh out of cosmetology school and nervous about your first salon job? Or perhaps you're a salon owner keen on grooming new talent? Either way, this episode is your ticket to success. Drawing from my 30 years of experience and success with four salons, I share the five things every new graduate needs to focus on to thrive in the beauty industry: client communication, technical skills, time management, product knowledge, and professionalism. 

This episode is a comforting companion to those stepping into their first salon job. It's filled with practical advice on how to communicate effectively with clients, refine your core skills, and manage your time efficiently. But that's not all – we also dive into the power of product knowledge, and how recommending the right products can build trust with clients and boost sales. Finally, we underline the importance of professionalism, beyond just skills – it’s about appearance and adherence to salon policies. So, whether you're a fresh graduate or a salon owner, join us to gain valuable insights and make your first steps in the beauty industry confident and successful ones.

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Ever wondered how an innovative salon can disrupt traditions and challenge gender norms, all while maintaining sustainable practices? Rachel Daily, the trailblazing co-founder of Cure Studios, takes us behind the scenes in this episode. Rachel shares her unique journey from the world of cosmetology and makeup to revolutionizing the nail salon industry. She explains how her passion for technology helped her transition into a senior product manager role at Boulevard, making her quite the multifaceted businesswoman.

This episode promises to provide insights into implementing gender-neutral pricing in salons, something Rachel has successfully executed at Cure Studios. She reveals why they chose Boulevard as their Point of Sale system and how they introduced the concept of group booking. We also delve into the pressing issue of pricing structures in salons, often based on gender, and how to combat this unfair practice. 

Finally, we touch upon the sensitive theme of gender inclusion in salons. Rachel offers her perspective on creating safe spaces in salons for clients to express their authentic selves. She emphasizes the importance of inclusive education for the salon staff and discusses how Cure Studios is leading the way in creating a more gender-neutral salon experience. It's about reshaping the salon industry, shifting the paradigm, and emphasizing the power of authenticity. Don't miss this fascinating conversation that promises to challenge your thinking and perhaps inspire you to shake up your own industry!

Follow Rachel: @curestudios

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Dive headfirst with us into the exhilarating world of the Salon Today 200, an annual competition celebrating the crème de la crème of salons across the United States. As a four-time winner, I pull back the curtain on the application process, shed light on the ten categories of best practices for competing, and reveal how this prestigious accolade can elevate your salon to new heights. From honing in on key strategies for growth and nailing client retention, to crafting an impactful application that captures the essence of your salon, we delve deep into the heart of the competition.

In the latter part of our discussion, we address the elephants in the room: how does a salon strike the perfect balance between offering flexible scheduling and maintaining productivity? How can we make our salons more environmentally-friendly without compromising the client experience? We also dissect the importance of strong leadership, the role of philanthropy, and the game-changing effect of technology tools in a salon's journey to success. Whether you're a seasoned salon owner or just beginning your venture into the industry, this episode is a treasure trove of insights, tips, and practical advice to help you shine and succeed in today's competitive landscape.

The SALON TODAY 200 issue will be published in Spring 2024, and the deadline for the applicationis October 31, 2023. If you have questions, please reach out to Stacey Soble at [email protected] or at 805-709-1837.

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

What if we told you, being a humble leader could skyrocket your salon's success? Not only is humility not a sign of weakness, but it actually demonstrates strength, understanding of one's limits, and the ability to recognize potential in others. Tune in as we challenge the common misconception that leadership requires an inflated ego, and explore how humility is key to fostering a thriving salon environment.

We contrast humble leadership with ego-driven leadership, revealing how the latter might bring quick wins but often fails in the long run. With our hands-on experience of over 30 years in salon ownership, we guide you through this journey. We discuss the importance of not dominating the spotlight but rather distributing it, allowing everyone to shine. Join us in this enlightening conversation and discover the transformational power of humility in leadership. Remember, when you know better, you do better.

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

What if I told you that the key to unlocking consistent excellence and growth in your salon or spa isn’t consequence-based leadership, but a well-structured system? This might just change the way you approach management in your business. In this discussion, we take you on a deep dive into the fascinating world of consequences and systems in the salon and spa industry. We break down the limitations of relying solely on consequences and how they can foster mediocrity or even contribute to losing your team.

But fear not, the episode isn't all doom and gloom. We present systems as the ultimate leadership tool that can inspire and motivate your team towards consistent excellence. It's not just about processes; a well-designed system can shape behavior, performance, and ultimately, the culture of your salon or spa. We'll also challenge you to reevaluate your leadership toolbox: Is it overflowing with consequences or brimming with diverse systems ready to catalyze your dream outcomes? We hope you're ready to reassess your approach and watch the magic happen. Remember, engaged leadership is the secret sauce that no consequence can ever replace. Tune in, and let's revolutionize the way you lead!

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Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Ever wondered how commercial leases work? Ever been perplexed by terms like triple net leases, or percentage leases? Well, this episode is for you. We're pulling back the curtain and introducing you to the complex world of commercial leasing. From the intricacies of percentage leases, typically found in retail shopping malls, to the double net and triple net leases, we'll guide you through each type and peel back their layers. We'll also discuss the advantages and disadvantages of these leases, including the potential for lower base rent, but also the challenges that come with increased maintenance costs and fluctuating insurance premiums.

We continue the journey with insights on how to negotiate a lease agreement, busting myths and misconceptions about who should cover property repairs and maintenance. Unmasking the nitty-gritty of lease agreements, we'll show you how these leases can be beneficial to both landlords and tenants. We'll also offer guidance on navigating the sometimes confusing language and terminology of these agreements, helping you make sense of it all. 

Finally, we tackle the importance of crafting an exit strategy before signing any commercial lease. We discuss key aspects such as negotiating tenant improvements, potential buyout options, and lease transfers. We also shed light on possible incentives when signing a new lease. So, whether you're considering opening a hair salon or expanding your existing retail business, this episode is your roadmap to a successful journey in the world of commercial leases. Get ready to become a commercial lease expert and make your next lease negotiation a walk in the park.

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.