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Have you ever thought that scaling your business is passive? Do you think of scaling as "six-figures" because you see that as the dream all over the place? Have you thought of scaling as just pivoting into education or selling digital products? Maybe you've thought of scaling as increasing your pricing or opening a studio to take on more creative shoots? Have you felt like you don't have enough experience to scale or felt like it's not possible for you?
This is just a sneak peek into all of the myths we're talking about in depth and you can expect that I'm going to bust these myths and give you the why behind why they aren't true. At the same time, we are going to chat through some of the misconceptions I have discovered from having so many conversations around scaling your photography business with photographers over the last year.
In this episode, we cover:
Why scaling is more than just passive income
The reason you don't have to pivot into education to scale
Why increasing your prices could actually be a detriment to scaling your business
How opening a studio will just give you more work and increase your expenses
Imposter syndrome taking over and prohibiting your chances of scaling
Some details about my new program Scale It and a special offer for my podcast listeners
SHOW NOTES: https://clairehunt.co/blog/5-myths-on-scaling-your-photography-business/
Featured Offerings or Resources Mentioned in the Episode
Ready to scale your business and earn more while working less? Learn more about Scale It here
Ep 30: When It's Time to Scale Your Photography Business
Ep 31: 5 Modern Ways to Scale Your Photography Business
Ep 32: How I Took an Entire Month Off and Still Made 5-Figures
Ep 33: Avoiding Short Term Thinking and Planning Long Term Growth
Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates.
Wanting to optimize your backend systems to operate your business as a CEO? Get the Notion Template for Creative Entrepreneurs here
Connect with Claire:Claire's Instagram
Are you caught in the short-term hustle of your photography business and ready to break free so you can plan for long-term growth? As we continue the scaling series, this is an important topic to cover whenever you talk about scaling your photography business because we end up getting stuck in this trap of the content creation hamster wheel, the never-ending to-do list, or the countless hours spent editing, and none of it is sustainable, friend.
We are exploring the essential strategies to help you escape the trap of getting stuck in the short-term so you can create a sustainable photography business.
In this episode, we cover:
Understanding your goals and what you need to do in order to get where you want to be
Implementing CEO days
Starting to scale now for 2024 and 2025
Show Notes: https://clairehunt.co/blog/avoiding-short-term-thinking/
Featured Offerings or Resources Mentioned in the Episode
Episode 15: Goal Setting and Planning for the New Year
Ready to scale your business and earn more while working less? Learn more about Scale It here
The Secret to Scaling Your Photography Business Freebie
Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates.
Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here
Connect with Claire:
Claire's Instagram
We are continuing with the scaling series, and talking specifically about how I got to the point in my business where I have a work/life balance and could enjoy 2 weeks completely off while in Japan in May while barely working the rest of the month and still bringing in 5 figures.
My hope is that this will leave you feeling inspired with some tangible takeaways on how you can set your business up in a way that actually supports your work/life balance rather than you having to be a slave to your business in order to be "profitable."
So, let's dive into today's episode where I'm holding nothing back, including the hard parts of talking about money and scaling your business.
In this episode, we cover:
Show Notes:
https://clairehunt.co/blog/how-i-took-an-entire-month-off/
Featured Offerings or Resources Mentioned in the Episode
Ready to scale your business and earn more while working less? Learn more about Scale It here
Episode 31: 5 Modern Ways to Scale Your Photography Business
Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates.
Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here
Connect with ClaireClaire's Instagram
In this second episode of the scaling series, we are talking through the 5 modern ways to scale your photography business. I began scaling back in 2021 and realized very quickly how impactful scaling could be. Just to scratch the surface, I am now booking a max of 15 weddings per year instead of 30 and I'm still hitting $25k months consistently while working 30 hours a week rather than 65.
I truly believe these 5 ways to scale are your ticket to a better work-life balance, more freedom, and more profit while still working less and still enjoying your life and your business.
So, without further ado, let's get into these 5 ways to scale your photography business.
In this episode, we cover:
Show Notes:
https://clairehunt.co/blog/5-modern-ways-to-scale-your-photography-business/
Featured Offerings or Resources Mentioned in the Episode:
Listen to Episode 6
Ready to scale your business and earn more while working less? Learn more about Scale It here
The Secret to Scaling Your Photography Business Freebie
Flodesk - This link gets you 50% off your entire subscription.
Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here
Connect with Claire:
Claire's Instagram
In this first episode of the scaling series, we're going to talk about when it's time to scale your photography business, as well as what scaling actually means for your life and business.
In this 5-episode series of scaling your business, I will be showing you how your life and business can look different whenever you decide to scale so that you can avoid burnout year after year.
During this first episode, I will be sharing the 7 different ways you will know it's time for you to scale, and even a bit about my personal story about why I decided to scale and start that process back in 2021. These next 5 episodes of this scaling series are going to be so powerful for you, and I truly believe it has the ability to change your life and your business just like it has changed mine.
So, what do you say we get into this first episode of the scaling series?
SHOW NOTES:
https://clairehunt.co/blog/when-its-time-to-scale-your-photography-business
Featured Offerings or Resources Mentioned in the Episode:
Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates.
Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here.
Ready to scale your business and earn more while working less? Learn more about Scale It here
A 10+ episode podcast series created so that you can begin taking the steps to stop trading your time for income. Check out the Scaling Pod Series here
Connect with Claire:
Claire's Instagram
If you're struggling with booking your dream couples, there could be one thing that holding you back. It's something we see so much and it's so normal to see in the industry.
This topic that I am sharing is something I shared over my Instagram this past week, and the response was so good I thought it would be a great idea to do an unfiltered episode about this to share it with even more photographers because it's also not talked about from an education perspective.
While this is going to give you some tough love, I promise you it comes from a place of love because I truly care for you. My hope is that this helps shift your perspective because if you find yourself doing this one thing, you are probably actually waving goodbye to a bunch of potential bookings with your dream couples.
So, let's get into this unfiltered episode that I hope helps you so much!
In this episode, you will hear about:
SHOW NOTES:
https://clairehunt.co/blog/the-one-thing-keeping-you-from-booking-your-dream-couples/
Featured Offerings or Resources Mentioned in the Episode:
Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates.
Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here.
Needing to increase inquiries and get booked consistently? Learn more about Book It Mentorship Program here.
Connect with Claire:
Claire's Instagram
Have you always had an interest in booking destination weddings? Or maybe you've booked them, but want to book more? Then this episode is for you! I'm guiding you through everything you need to know about the question of how to book destination weddings.
You may have heard time and time again that you need to travel to a location first in order to be able to book that location, or even have been discouraged to doing destination weddings, but that's not what I'm here to tell you.
I'm here to share other ways for you to book more destination weddings and how to even book your first destination wedding, and how to make the most of your travel whenever you are traveling either for personal pleasure or for business.
In this episode, you will hear about:
SHOW NOTES:
https://clairehunt.co/blog/how-to-book-destination-weddings/
Featured Offerings or Resources Mentioned in the Episode:
Ready to scale your business and earn more while working less? Learn more about Scale It here
A 10+ episode podcast series created so that you can begin taking the steps to stop trading your time for income. Check out the Scaling Pod Series here
Wanting to optimize your backend systems to operate your business as a CEO? Get the Notion Template for Creative Entrepreneurs here
Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here
Connect with Claire:
Claire's Instagram
In today's episode, I want to give you a quick snapshot at some of my favorite business books that I've read as a photographer. All of these have helped in different ways and in different seasons of my business. Books are a great way to learn from some of the industry leaders in a strategic and wholesome way. While they are not specifically focused on photography, you can still take each of the application pieces from these books and apply them to your photography business.
I'm excited to share these with you because these have been pivotal to some of my growth and how I have approached business as a whole. You can find these books in my Amazon storefront if any of them resonate with you.
My top 5 favorite business books:
"Profit First" by Mike Michalowicz
"Building a Story Brand" by Donald Miller
"Start with Why" by Simon Sinek
"The Ruthless Elimination of Hurry" by John Mark Comer
SHOW NOTES:
http://clairehunt.co/blog/the-best-business-books-for-photographers
Featured Offerings or Resources Mentioned in the Episode:
Check out my Amazon Storefront
Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates.
Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here.
Needing to increase inquiries and get booked consistently? Learn more about Book It Mentorship Program here.
Connect with Claire:
Claire's Instagram
If client communication is something that is overwhelming for you, especially during the busy season, then this episode is for you. We're talking about 3 simple yet powerful ways to start improving your client communication. Client communication is just one small piece of giving a great client experience as a whole.
If you struggle with knowing what to say, have clients emailing you wondering what's next, have clients confused about why they aren't hearing from you, or if you're simply just lost on the client experience journey and how to be an organized business owner, then you are about to find many golden nuggets with tangible examples.
I'm also sharing an exciting new offer, the Client Experience Bundle, that launches on July 18. You can expect to find all of my email templates, questionnaires, and workflows for both weddings and elopements. And, as a podcast listener, you can join the waitlist to be the first to have access AND to get an exclusive discount.
So, let's get started on the 3 ways you can start improving your client communication today.
You are going to learn about:
Taking the time to think about your client's journey
Being clear and direct when communicating deadlines and expectations
How to use a CRM to its max capacity
My new offer the Client Experience Bundle
SHOW NOTES:
https://clairehunt.co/blog/3-ways-to-improve-client-communication
Featured Offerings or Resources Mentioned in the Episode:
Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates.
Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here.
Needing to increase inquiries and get booked consistently? Learn more about Book It Mentorship Program here.
Revamp the way you engage with clients and potential clients from end-to-end with the Client Experience Bundle
Episode 6
Episode 23
Connect with Claire:
Claire's Instagram
Are you someone who gets intimidated by finances in your business, and you just are not sure where in the world to start? Well, I am bringing a very requested topic to you all on bookkeeping 101. I have our friend Olivia with us today and we're going to talk about the difference between a bookkeeper and an accountant, a few of Olivia's top bookkeeping and finance practices she recommends for entrepreneurs (and yes, that does include how to pay yourself and how much to pay for taxes), the difference between sales and profit, and the term "knowing your numbers" because that's something that gets thrown around a lot. Get ready, because you are going to walk away with some super tangible steps from this short, yet packed episode!
You are going to learn all about:
SHOW NOTES:
https://clairehunt.co/blog/bookkeeping-101-with-frolic-bookkeeping/
Featured Offerings or Resources Mentioned in the Episode:
Check out Olivia's profit and loss spreadsheet. You can get 20% off with the code ALLANGLES.
Getting ghosted when a dream client inquires? Hook more of your inquiries with these FREE 4 inquiry email templates.
Wanting to increase your booking rate and convert more discovery calls? Get the discovery call script here.
Needing to increase inquiries and get booked consistently? Learn more about Book It Mentorship Program here.
Connect with Claire:Claire's Instagram
Connect with Olivia:
Olivia's Instagram
Olivia's Website
From the publisher's feed