Want to know the key to continuously bring in new inquiries? It's evergreen content. Within the last half year or so, I have not been marketing my photography services on Instagram or any other platform. The main way I've been marketing is just by having my organic website search and also the evergreen content I've created over the years.

This is such a powerful way to get out of that rat race of having to constantly post on Instagram, and so I want to teach you how to create evergreen content for your own business so you can bring in new inquiries in this organic way.

You are going to learn what evergreen content is, how to know if you're creating a good piece of evergreen content, how to even create it, and how to use Pinterest in conjunction with your blogs to optimize for SEO even further.

In this episode, we cover:

• What evergreen content is
• Why it's important to create evergreen content
• How evergreen content can bring in new inquiries
• What makes a good piece of evergreen content
• How to create evergreen content

SHOW NOTES: https://clairehunt.co/blog/evergreen-content-that-brings-in-new-inquiries/

RESOURCES MENTIONED IN THIS EPISODE:

Book It Mentorship Program

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

When it comes to attracting your dream clientele, guiding potential clients through your website, and even just encouraging them to inquire with you and feel confident enough to get on a call before they end up hearing from you, your website is incredibly important.

However, if you're struggling to attract and book your dream clients, there are 3 mistakes that might be hindering your success. In this episode, I'll share these 3 errors, as well as provide some tactical and simple tweaks that you can make to your website to ensure your potential clients recognize they have found the right photographer and are compelled to choose your services.

In this episode, we cover:

• The 3 biggest mistakes you could be making that are hindering you from booking your dream clients
• Tweaks you can make for each of these that can make a huge difference
• The new format of Book It and a special discount for you, my podcast listeners

UPDATE: After pivoting Book It into a course, I update you in episode 43 about how it wasn't actually an aligned change for me. Listen in to episode 43 to hear more.

SHOW NOTES: https://clairehunt.co/blog/3-website-mistakes/

RESOURCES MENTIONED IN THIS EPISODE:

How to Attract and Book Dream Couples: Free Workshop

Book It Mentorship Program

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Mentorship Program

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Something that has been on my heart for a while is wanting to change my business Instagram account into more of a personal account. Even though my business account has always been more so personal, I felt this was a needed change this year. Some of the reasons are more personal, while some are more strategy, but I'm sharing the 3 main reasons why I've decided to make this pivot.

This change feels so exciting and freeing for me, because it will take a lot of pressure off of having the perfect feed, but will also give you more relatable content. So, if you are feeling any kind of tugging or pulling to go in the same direction, I want you to consider this your permission slip to also do the same or a similar thing that feels good to you. I will be rooting for you! I truly think 2024 is going to be the year of less curation.

SHOW NOTES: https://clairehunt.co/blog/why-im-changing-my-business-instagram-into-a-personal-account/

RESOURCES MENTIONED IN THIS EPISODE:

Episode 36 - Why Personal Branding Is a Non-Negotiable for Photographers

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Happy New Year! I hope you had a wonderful holiday season with your family and friends. I'm so excited to get into this episode because it is long overdue, and that's me answering your pressing questions you asked about me personally and my business. I let you ask me any question, and now I'm answering them today on this episode. I'm so excited to share these answers and for you to get to know me a little better.

Resources mentioned in this episode:

1. Episode 14 - How Client Experience Could Be Impacting Your Inquiries and Bookings
2. Episode 36 - Why Personal Branding Is a Non-negotiable for Photographers
3. Episode 37 - If You Feel Behind, This Episode is For You
4. Free Notion Template

SHOW NOTES: https://clairehunt.co/blog/your-business-and-personal-questions-answered/

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

I don't know about you, but I've always loved seeing other people's year-end recaps and what they accomplished because I truly am cheering on every single person, whether I know them or not. It's fun to see how they have increased their income, booked more clients, or even traveled all over the world.

However, I know from mentoring hundreds of photographers, many of them get stuck in comparing themselves to everyone else and wish they had those amazing things to share in their year-end recaps.

So, if you're feeling behind and you wish you were a few steps further along, then this episode will hopefully be some encouragement to you.

In this episode, we cover:

• Reminding yourself that everyone's journey is going to look different

• The importance of continuing to find joy in the process of growth

• Reframing your mindset to think about the things that you have accomplished, rather than what you didn't accomplish

SHOW NOTES: https://clairehunt.co/blog/if-you-feel-behind-this-episode-is-for-you/

RESOURCES MENTIONED IN THIS EPISODE:

1. Episode 6 - Inbox Overwhelm? 4 Ways to Better Your Productivity

2. Episode 13- Making the Most of Your Slow Season

3. Episode 15 - Goal Setting and Planning for the New Year

4. Accomplishments Tracker Freebie

5. Notion Template - Use code PODSQUAD at checkout for 10% off

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

When you hear the term, "personal brand," what do you think that means? Is it showing up on stoires face to camera talking about your editing list? What about showing your dog every now and then? If you think this is enough to be a "personal brand," then this episode is going to challenge you to think again about that.

We are talking all about what having a personal brand REALLY means and why it's a non-negotiable, as well as the benefits of having a personal brand as a photographer and how to even begin creating one.

There's a lot that goes into personal branding that we won't be able to get into, but I do want to touch on the high points as to why this is so important and what you could be missing out on if you're not strategic with the personal pieces of your life that you do share, because personal branding is such a key to standing out in this saturated industry and booking couples who are aligned with you.

In this episode, we cover:

• What is personal branding?

• Why you don't have to share your entire life story to have a personal brand

• The importance of establishing authority in your niches

• How your personal brand can help build community and connections

• How to create your personal brand

SHOW NOTES: https://clairehunt.co/blog/why-personal-branding-is-a-non-negotiable-for-photographers/

RESOURCES MENTIONED IN THIS EPISODE:

1. Episode 29 - The One Thing Keeping You From Booking Your Dream Couples

2. Book It Course

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Do you find yourself struggling with the legal aspects of your photography business? I'm sharing some legal things that you NEED in your business. Some are not-so-typical recommendations that you probably don't typically hear, but after running my own photography business for almost 4 years now, I'm sharing everything I've learned. It's so much better to do this now so you can save yourself a huge headache in the future.

Now, before we get started, I want to share that I'm a photographer, not a lawyer or an accountant. Please do your own research before blindly listening to anyone's advice, even mine, especially when I'm just a photographer just like you.

It's my hope that this episode takes some stress out of the legal side of your business. Whether you are new or established, I know it can be helpful just to hear how other people do things, but I hope this is a breath of fresh air where you can feel just a little bit more confident in your business.

In this episode, we cover:

• Getting contracts in place from the moment you open the doors of your business

• How to get business insurance and gear coverage

• Registering your business with your state, city, and county

• Opening up a business bank account and getting a business credit card, as well as my bank recommendation

• My favorite bookkeeping software

SHOW NOTES: https://clairehunt.co/blog/legal-things-you-just-need-in-your-photography-business/

RESOURCES MENTIONED IN THIS EPISODE:

• The Legal Paige Contracts - code for $10 off CLAIREH10. The sale and code is valid until November 27th, but you can use my link any time when listening to this episode!

• Hiscox - my business insurance!

• QuickBooks - 70% off Quickbooks for 3 months until November 26th!!! Then after November 26th, it's 30% off 6 months. I recommend the Simple Start version.

• My accountant

• Earn 100,000 bonus points with the Ink Business Preferred card. This is the card I mentioned having for all of my business expenses. You can apply here and see if you're approved!

• Episode 25 - Bookkeeping 101 with Frolic Bookkeeping

• Episode 27 - The Best Business Books for Photographers

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Have you ever thought that scaling your business is passive? Do you think of scaling as "six-figures" because you see that as the dream all over the place? Have you thought of scaling as just pivoting into education or selling digital products? Maybe you've thought of scaling as increasing your pricing or opening a studio to take on more creative shoots? Have you felt like you don't have enough experience to scale or felt like it's not possible for you?

This is just a sneak peek into all of the myths we're talking about in depth and you can expect that I'm going to bust these myths and give you the why behind why they aren't true. At the same time, we are going to chat through some of the misconceptions I have discovered from having so many conversations around scaling your photography business with photographers over the last year.

In this episode, we cover:

• Why scaling is more than just passive income

• The reason you don't have to pivot into education to scale

• Why increasing your prices could actually be a detriment to scaling your business

• How opening a studio will just give you more work and increase your expenses

• Imposter syndrome taking over and prohibiting your chances of scaling

• Some details about my new program Scale It and a special offer for my podcast listeners

SHOW NOTES: https://clairehunt.co/blog/5-myths-on-scaling-your-photography-business/

RESOURCES MENTIONED IN THIS EPISODE:

Join the Waitlist for Scale It - Enrollment will open again in November 2024

Ep 30: When It's Time to Scale Your Photography Business

Ep 31: 5 Modern Ways to Scale Your Photography Business

Ep 32: How I Took an Entire Month Off and Still Made 5-Figures

Ep 33: Avoiding Short Term Thinking and Planning Long Term Growth

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Are you caught in the short-term hustle of your photography business and ready to break free so you can plan for long-term growth? As we continue the scaling series, this is an important topic to cover whenever you talk about scaling your photography business because we end up getting stuck in this trap of the content creation hamster wheel, the never-ending to-do list, or the countless hours spent editing, and none of it is sustainable, friend.

We are exploring the essential strategies to help you escape the trap of getting stuck in the short-term so you can create a sustainable photography business.

In this episode, we cover:

• Understanding your goals and what you need to do in order to get where you want to be

• Implementing CEO days

• Starting to scale now for 2024 and 2025

SHOW NOTES: https://clairehunt.co/blog/avoiding-short-term-thinking/

RESOURCES MENTIONED IN THIS EPISODE:

Episode 15: Goal Setting and Planning for the New Year

Scale It - Join the waitlist!

The Secret to Scaling Your Photography Business Freebie

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

We are continuing with the scaling series, and talking specifically about how I got to the point in my business where I have a work/life balance and could enjoy 2 weeks completely off while in Japan in May while barely working the rest of the month and still bringing in 5 figures.

My hope is that this will leave you feeling inspired with some tangible takeaways on how you can set your business up in a way that actually supports your work/life balance rather than you having to be a slave to your business in order to be "profitable."

So, let's dive into today's episode where I'm holding nothing back, including the hard parts of talking about money and scaling your business.

In this episode, we cover:

• My personal relationship with money during the month of May
• Why you need to learn how to manage your finances
• Outsourcing the money-making pieces of your business to a trusty admin assistant
• How to implement multiple streams of income
• The benefit of batching content prior to taking time off

SHOW NOTES: https://clairehunt.co/blog/how-i-took-an-entire-month-off/

RESOURCES MENTIONED IN THIS EPISODE:

Scale It Waitlist

Episode 31: 5 Modern Ways to Scale Your Photography Business

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need