If you struggle with talking about yourself, knowing what sets you apart, understanding your why, and how to communicate these things effectively to clients, then you're going to want to listen to today's episode. I'm doing something a little different and sharing an interview I did on The Gold Biz Podcast where we dive into discovering and marketing your unique selling point.

During this episode, I share practical tips for discovering your unique selling point, infusing it into your brand, and leveraging it to stand out from the crowd.

In this episode, we cover:

• What your unique selling point means and why it's important
• The first step in finding your unique selling point
• Ways to communicate your unique selling point
• Mapping out your marketing strategy once you've discovered your unique selling point
• Making things easy and being yourself

SHOW NOTES: https://clairehunt.co/blog/discovering-and-marketing-your-unique-selling-point/

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Marketing is consistently changing, and the days of being able to make a post on Instagram and see a bunch of inquiries come in is just not the reality anymore. We have to start learning how to build our business marketing strategies that go beyond just being present on social media.

My guest today, Rachel Traxler, a wedding photographer, business coach, and podcaster, shares her tips on how to generate leads without relying on showing up on social media every single day.

In this episode, we cover:

• How Rachel started to generate leads beyond social media
• Rachel's 5 favorite ways to generate leads without social media
• The importance of networking and putting yourself out there
• Grab Rachel's freebie where she shares her 10 favorite ways to generate leads

SHOW NOTES: https://clairehunt.co/blog/becoming-a-lead-generation-machine-without-social-media/

Resources Mentioned in this Episode

• Lead Generation Freebie - racheltraxler.com/lead-generation-freebie
• Gold Biz Podcast - Finding Your Unique Selling Point with Claire Hunt

Connect with Rachel:

• Website: Racheltraxler.com
• Instagram: @racheltraxler
• Podcast: Gold Biz Podcast

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In this snapshots episode, we are covering a question that was submitted by quite a few of you and that was how to lead a discovery call. Discovery calls have the ability to make or break your sales process, so I understand why so many of you asked this question.

By the time a client gets to the point of inquiring with you and booking a discovery call with you, they are in that second phase of the marketing funnel, so this call really is the final step before a couple gets to the third phase, which is hiring you.

We are diving into why discovery calls matter in the first place, how I view discovery calls, how I remain the leader of the conversation during those calls, and how I measure the success of a discovery call.

In this episode, we cover:

• Why discovery calls matter in the first place
• How to remain the leader of the conversation
• The 3 pillars to remain the leader - Connection, Communication, Confidence
• My favorite question to ask during a discovery call
• How to measure success during your discovery calls

SHOW NOTES: https://clairehunt.co/blog/how-i-lead-a-discovery-call-as-a-photographer/

RESOURCES MENTIONED IN THIS EPISODE:

• Book It Mentorship Program

• Discovery Call Template - Get 10% off with the code PODSQUAD

• Episode 14 - How Client Experience Could Be Impacting Your Inquiries and Bookings

• Submit your questions for the next Snapshots episode

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A huge goal for so many photographers is to reach six figures, whether that just looks like a hundred thousand or you actually have the goal to profit six figures, which I personally do yearly. As someone who has gone from charging $2K for weddings to charging $5K for weddings, and then now up to $10K for weddings, I want to share what some of those differences might look like between the $2K range and the $5K range. I'm also talking about how to get from one tier to the other.

A lot of this does depend on your location, expertise, and experience. So, we're going to talk through all of these things as well as reverse engineer what your goal is and what would be needed from you to be able to reach that goal.

In this episode, we cover:

• The nuances when it comes to pricing
• The different pricing tiers and what each of those photographers looks like
• Changes a $2K photographer should make if they want to reach $100K a year
• Viewing yourself as a business owner first and finding a mentor

SHOW NOTES: https://clairehunt.co/blog/the-difference-between-a-2k-and-5k-wedding-photographer/

Resources Mentioned in This Episode:

• Book It Mentorship Program

Follow Claire:

Claire's Instagram

OFFERINGS:

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Top 10 Resources You Need

This is the first Snapshots episode, and today, we are diving into a question about associate teams. This question was submitted by Cassie, and she asked, "What was the biggest lesson you learned through having an associate team?"

I started my associate team in 2022 and it has been one of the most rewarding ways I have scaled. There are definitely lessons that have come with it, and it's something I teach in-depth inside of my mentorship program Scale It, but today, I plan to share some positive lessons I've learned, as well as some not-so-great lessons.

My hope is that it will help you avoid some of the common mistakes and pitfalls that I've made in my own business so you can scale in a way that feels easy because that's what it's all about, my friend.

In this episode, we cover:

• Snapshots question: What was the biggest lesson you learned through having an associate team?
• The work that's still on you as the lead photographer
• How bringing on a team can bring in more revenue
• Getting your time back to do more of what you love
• Join the waitlist for Scale It - Doors open November 2024

SHOW NOTES: https://clairehunt.co/blog/biggest-lessons-for-building-a-photography-associate-team/

RESOURCES MENTIONED IN THIS EPISODE:

• Submit your questions for the next Snapshots episode

• Scale It Mentorship Program

• Episode 30 - When It's Time to Scale Your Photography Business

• Episode 31 - 5 Modern Ways to Scale Your Photography Business

• Episode 32 - How I Took an Entire Month Off and Still Made 5 Figures

• Episode 33 - Avoiding Short Term Thinking and Planning Long Term Growth

• Episode 34 - 5 Myths on Scaling Your Photography Business

Follow Claire:

Claire's Instagram

OFFERINGS:

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Book It Mentorship Program

Scale It Mentorship Program

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FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

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All Angles is officially 2 years old! I cannot believe it! When I started this podcast in May of 2022, I had no idea how much I would love podcasting, how much this would grow, and how much fulfillment it would bring into my life.

So, today, thinking about the future of All Angles and my education brand as well, I want to share an update about what you can expect from here on out and what's to come, because they are very exciting, including some that you are welcome to take part in literally right now!

In this episode, we cover:

• A huge thank you to all of my amazing listeners!
• How the podcast structure will change
• Why I would like to invite more guests onto the show
• How you can be involved in these changes
• More newsletters coming your way!

SHOW NOTES: https://clairehunt.co/blog/all-angles-is-2-years-old/

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

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Book It Mentorship Program

Scale It

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Inquiries and bookings seem to be slower and you're getting ghosted more than ever? If this is happening to you, you aren't alone, and your feelings are valid.

BUT this episode is here to give you some real things to think about, to ponder on, because what got you where you are now isn't going to get you where you want to be. You CAN move forward out of this rut and have clear direction for your business.

In this episode, we cover:

• What to do about bookings being different
• Why you need to stop focusing on who isn't booking and start focusing on who is
• The reason desperate energy is repelling
• What happens when you ghost your business
• Fixed mindset vs. growth mindset
• The wedding boom being over and what that means for you
• Questions to ask yourself for clear steps forward

SHOW NOTES: https://clairehunt.co/blog/bookings-are-different-this-year-lets-talk-about-it/

Resources mentioned in this episode:

Book It Mentorship Program

Attract and Book Dream Couples Free Workshop

Claire's Instagram

Check out the blog

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Are you about to make a big move, or thinking about making one soon? It can be scary to make the move, especially if you already have an established business where you are, but I know from experience that it's possible.

I moved my photography business from Tennessee to Colorado just within one year of starting my business, and it definitely threw me for a loop. I was already established and successful in the Tennessee market, so having to completely uproot that and move was a learning curve for sure.

While this is more of a niched episode for a niched kind of audience, you may be moving sometime soon or even just thinking about possibly moving in the future, so I hope this will be helpful for you to share my experience of what attributed to my success quickly, even in a saturated market.

In this episode, we cover:

• My experience moving my business from Tennessee to Colorado

• Why you need to go back to the basics with your business foundations

• The 3 key tips to help you succeed when moving your photography business to a new state

SHOW NOTES: https://clairehunt.co/blog/how-to-move-your-business-to-a-new-state/

RESOURCES MENTIONED IN THIS EPISODE:

• Episode 20 - My Photography and Coaching Journey

• Episode 41 - Evergreen Content That Always Brings in New Inquiries

• The Best Colorado Wedding Venues Blog

Follow Claire:

Claire's Instagram

OFFERINGS:

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Book It Mentorship Program

Scale It Mentorship Program

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Have you ever felt really aligned, whether in your business or life, with all of the direction you're taking or the moves you're making? Where you're honoring your core values and what makes you, you, and it all just feels so easy?

Then, maybe life throws a curveball at you, good or bad, that requires some kind of pivot, and then that pivot or season of life or business feels misaligned. Have you ever been there? I know I have, and my hope is to share a little bit of the behind-the-scenes for me being in a very huge pivot of entering motherhood and owning my own business, and how I have been feeling a bit misaligned in my own pivot recently.

I want you to know that you're not alone if you've ever found yourself in this kind of season, and I hope to give you some next steps on how to get out of it.

In this episode, we cover:

• Feeling aligned with your core values in both your business and your life

• How I've been feeling misaligned lately in my own business

• The process of pivoting back into alignment

• The 4 key takeaways from dealing with misalignment

SHOW NOTES: https://clairehunt.co/blog/living-in-alignment-pivoting-a-personal-story/

RESOURCES MENTIONED IN THIS EPISODE:

• Book It Mentorship Program

• Scale It Mentorship Program

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Mentorship Program

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

When it comes to Instagram, it seems like we're always being told to focus on the algorithm, use trending audio, you need to have a ton of followers, etc. I've seen so many of my students get stuck on the content creation. They usually feel as if they have to post more educational content to "give value."

If this is something you can relate to, then this episode is for you because I am giving you more knowledge on how to create some more white space in your content, also known as thought leadership content.

I'm sharing what thought leadership content is, how you can figure out your own white space, and an example of how you can turn an overused piece of content into thought leadership content.

In this episode, we cover:

• What thought leadership content is and why it's so important

• How to come up with your own thought leadership content

• How to turn overused content into thought leadership content

SHOW NOTES: https://clairehunt.co/blog/thought-leadership-content-more-important-than-the-algorithm/

RESOURCES MENTIONED IN THIS EPISODE:

• Book It Mentorship Program

Follow Claire:

Claire's Instagram

OFFERINGS:

Notion Template

Email Templates

Book It Mentorship Program

Scale It Mentorship Program

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need