Inquiries and bookings seem to be slower and you’re getting ghosted more than ever? If this is happening to you, you aren’t alone, and your feelings are valid. 

BUT this episode is here to give you some real things to think about, to ponder on, because what got you where you are now isn't going to get you where you want to be. You CAN move forward out of this rut and have clear direction for your business.

In this episode, we cover: 

• What to do about bookings being different
• Why you need to stop focusing on who isn't booking and start focusing on who is 
• The reason desperate energy is repelling 
• What happens when you ghost your business 
• Fixed mindset vs. growth mindset 
• The wedding boom being over and what that means for you
• Questions to ask yourself for clear steps forward

SHOW NOTES: https://clairehunt.co/blog/bookings-are-different-this-year-lets-talk-about-it/

Resources mentioned in this episode: 

Book It Mentorship Program 

Attract and Book Dream Couples Free Workshop

Claire’s Instagram

Check out the blog

Notion Template 

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

The Secret to Scaling Your Photography Business Freebie

Hook Inquiries - Email Templates

Top 10 Resources You Need

Are you about to make a big move, or thinking about making one soon? It can be scary to make the move, especially if you already have an established business where you are, but I know from experience that it’s possible. 

I moved my photography business from Tennessee to Colorado just within one year of starting my business, and it definitely threw me for a loop. I was already established and successful in the Tennessee market, so having to completely uproot that and move was a learning curve for sure. 

While this is more of a niched episode for a niched kind of audience, you may be moving sometime soon or even just thinking about possibly moving in the future, so I hope this will be helpful for you to share my experience of what attributed to my success quickly, even in a saturated market. 

In this episode, we cover: 

• My experience moving my business from Tennessee to Colorado 

• Why you need to go back to the basics with your business foundations 

• The 3 key tips to help you succeed when moving your photography business to a new state

SHOW NOTES: https://clairehunt.co/blog/how-to-move-your-business-to-a-new-state/

RESOURCES MENTIONED IN THIS EPISODE: 

• Episode 20 - My Photography and Coaching Journey

• Episode 41 - Evergreen Content That Always Brings in New Inquiries

• The Best Colorado Wedding Venues Blog

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

Email Templates

Book It Mentorship Program

Scale It Mentorship Program

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Have you ever felt really aligned, whether in your business or life, with all of the direction you’re taking or the moves you’re making? Where you’re honoring your core values and what makes you, you, and it all just feels so easy? 

Then, maybe life throws a curveball at you, good or bad, that requires some kind of pivot, and then that pivot or season of life or business feels misaligned. Have you ever been there? I know I have, and my hope is to share a little bit of the behind-the-scenes for me being in a very huge pivot of entering motherhood and owning my own business, and how I have been feeling a bit misaligned in my own pivot recently. 

I want you to know that you’re not alone if you’ve ever found yourself in this kind of season, and I hope to give you some next steps on how to get out of it. 

In this episode, we cover: 

• Feeling aligned with your core values in both your business and your life 

• How I’ve been feeling misaligned lately in my own business 

• The process of pivoting back into alignment 

• The 4 key takeaways from dealing with misalignment

SHOW NOTES: https://clairehunt.co/blog/living-in-alignment-pivoting-a-personal-story/

RESOURCES MENTIONED IN THIS EPISODE: 

• Book It Mentorship Program

• Scale It Mentorship Program

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

Email Templates

Book It Mentorship Program

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

When it comes to Instagram, it seems like we’re always being told to focus on the algorithm, use trending audio, you need to have a ton of followers, etc. I’ve seen so many of my students get stuck on the content creation. They usually feel as if they have to post more educational content to “give value.” 

If this is something you can relate to, then this episode is for you because I am giving you more knowledge on how to create some more white space in your content, also known as thought leadership content. 

I’m sharing what thought leadership content is, how you can figure out your own white space, and an example of how you can turn an overused piece of content into thought leadership content. 

In this episode, we cover: 

• What thought leadership content is and why it’s so important 

• How to come up with your own thought leadership content 

• How to turn overused content into thought leadership content 

SHOW NOTES: https://clairehunt.co/blog/thought-leadership-content-more-important-than-the-algorithm/

RESOURCES MENTIONED IN THIS EPISODE: 

•  Book It Mentorship Program

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

Email Templates

Book It Mentorship Program

Scale It Mentorship Program

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Want to know the key to continuously bring in new inquiries? It’s evergreen content. Within the last half year or so, I have not been marketing my photography services on Instagram or any other platform. The main way I’ve been marketing is just by having my organic website search and also the evergreen content I’ve created over the years. 

This is such a powerful way to get out of that rat race of having to constantly post on Instagram, and so I want to teach you how to create evergreen content for your own business so you can bring in new inquiries in this organic way. 

You are going to learn what evergreen content is, how to know if you’re creating a good piece of evergreen content, how to even create it, and how to use Pinterest in conjunction with your blogs to optimize for SEO even further.

In this episode, we cover: 

• What evergreen content is 
• Why it's important to create evergreen content 
• How evergreen content can bring in new inquiries 
• What makes a good piece of evergreen content
• How to create evergreen content 

SHOW NOTES: https://clairehunt.co/blog/evergreen-content-that-brings-in-new-inquiries/

RESOURCES MENTIONED IN THIS EPISODE: 

Book It Mentorship Program 

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

 Email Templates

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

When it comes to attracting your dream clientele, guiding potential clients through your website, and even just encouraging them to inquire with you and feel confident enough to get on a call before they end up hearing from you, your website is incredibly important. 

However, if you’re struggling to attract and book your dream clients, there are 3 mistakes that might be hindering your success. In this episode, I’ll share these 3 errors, as well as provide some tactical and simple tweaks that you can make to your website to ensure your potential clients recognize they have found the right photographer and are compelled to choose your services. 

In this episode, we cover: 

• The 3 biggest mistakes you could be making that are hindering you from booking your dream clients 
• Tweaks you can make for each of these that can make a huge difference 
• The new format of Book It and a special discount for you, my podcast listeners

UPDATE: After pivoting Book It into a course, I update you in episode 43 about how it wasn't actually an aligned change for me. Listen in to episode 43 to hear more.

SHOW NOTES: https://clairehunt.co/blog/3-website-mistakes/

RESOURCES MENTIONED IN THIS EPISODE: 

How to Attract and Book Dream Couples: Free Workshop

 Book It Mentorship Program

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

Email Templates

 Book It Mentorship Program

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Something that has been on my heart for a while is wanting to change my business Instagram account into more of a personal account. Even though my business account has always been more so personal, I felt this was a needed change this year. Some of the reasons are more personal, while some are more strategy, but I’m sharing the 3 main reasons why I’ve decided to make this pivot. 

This change feels so exciting and freeing for me, because it will take a lot of pressure off of having the perfect feed, but will also give you more relatable content. So, if you are feeling any kind of tugging or pulling to go in the same direction, I want you to consider this your permission slip to also do the same or a similar thing that feels good to you. I will be rooting for you! I truly think 2024 is going to be the year of less curation. 

SHOW NOTES: https://clairehunt.co/blog/why-im-changing-my-business-instagram-into-a-personal-account/

RESOURCES MENTIONED IN THIS EPISODE: 

Episode 36 - Why Personal Branding Is a Non-Negotiable for Photographers

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Happy New Year! I hope you had a wonderful holiday season with your family and friends. I’m so excited to get into this episode because it is long overdue, and that’s me answering your pressing questions you asked about me personally and my business. I let you ask me any question, and now I’m answering them today on this episode. I’m so excited to share these answers and for you to get to know me a little better.

Resources mentioned in this episode: 

1. Episode 14 - How Client Experience Could Be Impacting Your Inquiries and Bookings
2. Episode 36 - Why Personal Branding Is a Non-negotiable for Photographers
3. Episode 37 - If You Feel Behind, This Episode is For You
4. Free Notion Template

SHOW NOTES: https://clairehunt.co/blog/your-business-and-personal-questions-answered/

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

I don’t know about you, but I’ve always loved seeing other people’s year-end recaps and what they accomplished because I truly am cheering on every single person, whether I know them or not. It’s fun to see how they have increased their income, booked more clients, or even traveled all over the world. 

However, I know from mentoring hundreds of photographers, many of them get stuck in comparing themselves to everyone else and wish they had those amazing things to share in their year-end recaps. 

So, if you’re feeling behind and you wish you were a few steps further along, then this episode will hopefully be some encouragement to you. 

In this episode, we cover: 

• Reminding yourself that everyone’s journey is going to look different 

• The importance of continuing to find joy in the process of growth 

• Reframing your mindset to think about the things that you have accomplished, rather than what you didn’t accomplish 

SHOW NOTES: https://clairehunt.co/blog/if-you-feel-behind-this-episode-is-for-you/

RESOURCES MENTIONED IN THIS EPISODE: 

1. Episode 6 - Inbox Overwhelm? 4 Ways to Better Your Productivity

2. Episode 13- Making the Most of Your Slow Season

3. Episode 15 - Goal Setting and Planning for the New Year

4. Accomplishments Tracker Freebie

5. Notion Template - Use code PODSQUAD at checkout for 10% off

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

When you hear the term, “personal brand,” what do you think that means? Is it showing up on stoires face to camera talking about your editing list? What about showing your dog every now and then? If you think this is enough to be a “personal brand,” then this episode is going to challenge you to think again about that. 

We are talking all about what having a personal brand REALLY means and why it’s a non-negotiable, as well as the benefits of having a personal brand as a photographer and how to even begin creating one. 

There’s a lot that goes into personal branding that we won’t be able to get into, but I do want to touch on the high points as to why this is so important and what you could be missing out on if you’re not strategic with the personal pieces of your life that you do share, because personal branding is such a key to standing out in this saturated industry and booking couples who are aligned with you. 

In this episode, we cover: 

• What is personal branding? 

• Why you don’t have to share your entire life story to have a personal brand 

• The importance of establishing authority in your niches 

• How your personal brand can help build community and connections

• How to create your personal brand 

SHOW NOTES: https://clairehunt.co/blog/why-personal-branding-is-a-non-negotiable-for-photographers/

RESOURCES MENTIONED IN THIS EPISODE: 

1. Episode 29 - The One Thing Keeping You From Booking Your Dream Couples

2. Book It Course 

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

Email Templates

Book It Course

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need