Have you ever thought that scaling your business is passive? Do you think of scaling as “six-figures” because you see that as the dream all over the place? Have you thought of scaling as just pivoting into education or selling digital products? Maybe you’ve thought of scaling as increasing your pricing or opening a studio to take on more creative shoots? Have you felt like you don’t have enough experience to scale or felt like it’s not possible for you? 

This is just a sneak peek into all of the myths we’re talking about in depth and you can expect that I’m going to bust these myths and give you the why behind why they aren’t true. At the same time, we are going to chat through some of the misconceptions I have discovered from having so many conversations around scaling your photography business with photographers over the last year. 

In this episode, we cover: 

• Why scaling is more than just passive income 

• The reason you don’t have to pivot into education to scale 

• Why increasing your prices could actually be a detriment to scaling your business 

• How opening a studio will just give you more work and increase your expenses

• Imposter syndrome taking over and prohibiting your chances of scaling 

• Some details about my new program Scale It and a special offer for my podcast listeners

SHOW NOTES: https://clairehunt.co/blog/5-myths-on-scaling-your-photography-business/

RESOURCES MENTIONED IN THIS EPISODE: 

Join the waitlist for Scale It, which reopens for enrollment in November 2024

Ep 30: When It’s Time to Scale Your Photography Business 

Ep 31: 5 Modern Ways to Scale Your Photography Business 

Ep 32: How I Took an Entire Month Off and Still Made 5-Figures

Ep 33: Avoiding Short Term Thinking and Planning Long Term Growth

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Are you caught in the short-term hustle of your photography business and ready to break free so you can plan for long-term growth? As we continue the scaling series, this is an important topic to cover whenever you talk about scaling your photography business because we end up getting stuck in this trap of the content creation hamster wheel, the never-ending to-do list, or the countless hours spent editing, and none of it is sustainable, friend. 

We are exploring the essential strategies to help you escape the trap of getting stuck in the short-term so you can create a sustainable photography business.

In this episode, we cover: 

• Understanding your goals and what you need to do in order to get where you want to be

• Implementing CEO days

• Starting to scale now for 2024 and 2025

SHOW NOTES: https://clairehunt.co/blog/avoiding-short-term-thinking/

RESOURCES MENTIONED IN THIS EPISODE: 

Join the waitlist for Scale It, which reopens for enrollment in November 2024

Episode 15: Goal Setting and Planning for the New Year

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We are continuing with the scaling series, and talking specifically about how I got to the point in my business where I have a work/life balance and could enjoy 2 weeks completely off while in Japan in May while barely working the rest of the month and still bringing in 5 figures. 

My hope is that this will leave you feeling inspired with some tangible takeaways on how you can set your business up in a way that actually supports your work/life balance rather than you having to be a slave to your business in order to be “profitable.” 

So, let’s dive into today’s episode where I’m holding nothing back, including the hard parts of talking about money and scaling your business.

In this episode, we cover: 

• My personal relationship with money during the month of May 
• Why you need to learn how to manage your finances 
• Outsourcing the money-making pieces of your business to a trusty admin assistant 
• How to implement multiple streams of income 
• The benefit of batching content prior to taking time off 

SHOW NOTES: https://clairehunt.co/blog/how-i-took-an-entire-month-off/ 

RESOURCES MENTIONED IN THIS EPISODE: 

Join the waitlist for Scale It, which reopens for enrollment in November 2024

Episode 31: 5 Modern Ways to Scale Your Photography Business 

Follow Claire: 

Claire’s Instagram

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In this second episode of the scaling series, we are talking through the 5 modern ways to scale your photography business. I began scaling back in 2021 and realized very quickly how impactful scaling could be. Just to scratch the surface, I am now booking a max of 15 weddings per year instead of 30 and I’m still hitting $25k months consistently while working 30 hours a week rather than 65. 

I truly believe these 5 ways to scale are your ticket to a better work-life balance, more freedom, and more profit while still working less and still enjoying your life and your business.

So, without further ado, let’s get into these 5 ways to scale your photography business.

In this episode, we cover: 

• Why you need to have systems, funnels, and outsourced tasks in place
• The importance of advanced marketing and advertising strategies 
• Selling prints and albums on repeat
• How to build a team of photographers
• Pivoting into education

SHOW NOTES: https://clairehunt.co/blog/5-modern-ways-to-scale-your-photography-business/

RESOURCES MENTIONED IN THIS EPISODE: 

Listen to Episode 6

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Follow Claire: 

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OFFERINGS:

Join the waitlist for Scale It, which reopens for enrollment in November 2024

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In this first episode of the scaling series, we’re going to talk about when it’s time to scale your photography business, as well as what scaling actually means for your life and business. 

In this 5-episode series of scaling your business, I will be showing you how your life and business can look different whenever you decide to scale so that you can avoid burnout year after year. 

During this first episode, I will be sharing the 7 different ways you will know it’s time for you to scale, and even a bit about my personal story about why I decided to scale and start that process back in 2021. These next 5 episodes of this scaling series are going to be so powerful for you, and I truly believe it has the ability to change your life and your business just like it has changed mine. 

So, what do you say we get into this first episode of the scaling series?

This episode is a replay. It originally aired as episode 30 on September 22, 2023. 

SHOW NOTES: 

https://clairehunt.co/blog/when-its-time-to-scale-your-photography-business

RESOURCES MENTIONED IN THIS EPISODE: 

Join the waitlist for Scale It, which reopens for enrollment in November 2024

The Secret to Scaling Your Photography Business

Follow Claire: 

Claire’s Instagram

OFFERINGS:

Notion Template 

Email Templates

1:1 Mentoring

Book It Mentorship Program

Scale It Mentorship Program

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

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Hook Inquiries - Email Templates

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Are you done with the days of having to post on Instagram to receive inquiries? Are you tired of feeling like your marketing channels are running in more of a short-term kind of way? Then SEO is the way to go. It’s such a powerful strategy you can start implementing now for more of those long-term effects. 

I brought Rachelle Gyetvai from Photography Workflows to speak with us about how to implement SEO in your photography business. Rachelle helps photographers build sustainable businesses. With a rich background in visual communications, over a decade as a corporate marketing consultant, and a former photographer, she brings a unique blend of expertise to the industry. 

During our conversation, we talk about the first 3 things Rachelle recommends doing to optimize your website for SEO. We also discuss keywords, how to know what keywords to rank for, blogging and Pinterest, and how SEO helps you to build more of a sustainable business. 

In this episode, we cover:

• Rachelle’s journey from communications to photographer to SEO strategist
• The first 3 things you should be doing to optimize your website for SEO
• The best platforms for keyword research
• How to prioritize looking for keywords to actually rank for
• Should blogging and Pinterest be part of your SEO strategy?
• How often new photographers should be blogging and how many pins should be posted per day
• Other SEO strategies Rachelle recommends
• How SEO allows photographers to build sustainable businesses
• Ways to work with Rachelle 

SHOW NOTES: https://clairehunt.co/blog/bring-in-inquiries-through-a-long-term-seo-strategy/

RESOURCES MENTIONED IN THIS EPISODE: 

Book It Mentorship Program

Uber Suggest

Google Console

Pin Inspector

Keywords Everywhere

Connect with Rochelle: 

Instagram

Website

Free SEO audit workshop 

$50 off an SEO refresh - Mention All Angles in the inquiry form 

Claire’s Instagram

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Planning for maternity leave as an entrepreneur can feel overwhelming. How long should you take off? What do you want your maternity leave to look like? What needs to get done? The thing about your maternity leave is that it’s going to look different for everyone. There is no right or wrong way to do it. 

One thing I said from the very beginning when I found out I was pregnant was that I want to be a mom when I’m a mom and I want to be an entrepreneur when I’m an entrepreneur. That is why I’m so passionate about planning for this maternity leave and allowing myself to enjoy my life rather than my business feeling like a burden to me. 

During this episode, I’m sharing the 7 things I did to plan for my maternity leave. Regardless of where you are in your journey, I truly hope it helps you to feel more confident in your decision of how to operate during your leave. 

In this episode, we cover: 

• Dealing with immediate and urgent matters first 
• Getting clear on the non-negotiables you want to continue pursuing during maternity leave 
• Creating a maternity leave protocol and plan, and then planning tasks around that plan 
• Putting tasks on the calendar that need to get done 
• Have some would-be-nice tasks laid out 
• Always be flexible 

SHOW NOTES: https://clairehunt.co/blog/planning-for-maternity-leave/

RESOURCES MENTIONED IN THIS EPISODE: 

Scale It 

Episode 32 - How I Took an Entire Month and Still Make 5-Figures

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Claire’s Instagram

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1:1 Mentoring

Book It Mentorship Program

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The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Have you heard about my programs and wondered what your life could look like if you were to join? Well, I’m doing something I’ve never done before! I’m bringing on one of my students, Tara to share her experience while she was in my mentorship program, Book It.

Her story is guaranteed to inspire the heck out of you! Not only did she go full-time and make $62k in her first 6 months, but she was also able to pay off over $10k in debt. Tara also raised her prices, created systems that up-leveled her client experience, and became more confident in the industry. 

During our conversation, Tara opens up about her journey with going full-time and taking the leap which gave her the opportunity to make that $62k in her first 6 months of business. She says that networking and connecting with other vendors has been a huge part of what she considers to have made her successful, along with my program Book It. 

I hope this episode gives you inspiration and encouragement after hearing where she was and where she is now.

In this episode, we cover: 

• Tara's background as a nurse 
• The goals Tara had and why she ultimately decided to join Book It 
• What her first month in Book It looked like - including raising her prices from $1500 to $5000! 
• How Book It has helped set Tara up for success 
• Where Tara is now in her photography business 

SHOW NOTES: https://clairehunt.co/blog/how-tara-paid-off-over-10k-in-debt-and-went-full-time-in-book-it/

RESOURCES MENTIONED IN THIS EPISODE: 

Book It Mentorship Program 

Accomplishments Tracker 

Connect with Tara: 

Instagram: @taradawn.photo

Website: taradawnphoto.com

Claire’s Instagram

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Do you communicate with your couples once the wedding is over? In the past, I have talked about the pre-booking client experience and even the client experience while you’re actively serving your couple. However, I’ve never actually talked about how to continue to give a client experience after the event is over.

In this snapshots episode, I’m sharing my strategies for maintaining a client relationship after the wedding, including delivering previews, engaging on social media, and sending personalized notes and gifts. Your post-client communication doesn’t have to be overwhelming. You can keep it simple and effective without being overly extravagant. 

In this episode, we cover: 

• What my album workflow process looks like 
• Maintaining client relationships even long after the wedding 
• Keeping the communication simple 

RESOURCES MENTIONED IN THIS EPISODE: 

Get on the waitlist for Scale It 

Submit your questions for the next Snapshots episode

SHOW NOTES: https://clairehunt.co/blog/a-look-into-my-post-event-client-experience/

Claire’s Instagram

Notion Template 

Email Templates

1:1 Mentoring

Book It Mentorship Program

The Shop

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The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

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Top 10 Resources You Need

The thought of raising your prices can feel daunting, especially if you don’t know where to begin. You may be asking yourself, “When is it time to raise prices?” “How much do I raise my prices?” “Am I worth charging this much?” My guest today, Nathan Chanski, is an expert on raising your prices and maximizing your demand as a photographer.

Nathan is a wedding photographer, a business coach, and a course creator based in Grand Rapids, Michigan. He runs a full-time photography business, education, and coaching platform for photographers. He’s also the host of The Passion with Purpose Podcast, a podcast for photographers and creators. His primary passion is always centered around glorifying God through everything he does, building a life with his wife, Kayla, and inspiring individuals to create the life and career of their full potential. 

Nathan has talked about pricing quite a bit and I love the perspective he brings. We talk a lot about maximizing your demand and how to increase demand around your brand specifically. We also talk about the value of how you’re presenting yourself. 

There is so much we cover and you will find so much value from my conversation with Nathan.

In this episode, we cover: 

• Nathan's business journey
• How long it took Nathan to get to the place he's at now in his business
• Setting your prices with confidence
• When to know it's time to raise your prices
• Analyzing bottlenecks
• How demand has an impact on how much you can charge
• Overcoming scarcity and fear around raising your prices

SHOW NOTES: https://clairehunt.co/blog/raising-your-pricing-and-maximizing-demand-for-photographers/

RESOURCES MENTIONED IN THIS EPISODE: 

Passion With Purpose Podcast - How to Move Your Business to a New State Successfully With Claire Hunt

Connect with Nathan: 

Passion With Purpose Podcast

Nathan’s Instagram

Nathan’s Website

Claire’s Instagram

Notion Template 

Email Templates

1:1 Mentoring

Book It Mentorship Program

The Shop

The Amazon Storefront

The Secret to Scaling Your Photography Business Freebie

Attract and Book Dream Couples Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need