What if your photography business could keep booking clients, serving couples beautifully, and generating revenue—even when you're going through the hardest season of your life? Most photographers think scaling means raising prices or shooting more weddings. But true scaling means building a business that runs without you, whether you're on vacation, navigating a personal crisis, or simply choosing to step back for a season. In this episode, I'm sitting down with Jess, one of my Scale It graduates who transformed her thriving-but-exhausting photography business into a sustainable model with an associate team, full outsourcing, and systems that gave her freedom when she needed it most.

Jess specializes in intimate weddings with 30 guests or less, and she's not just a photographer—she's also a planner and day-of coordinator for her couples. When she joined Scale It in January 2025, she was in her fourth year of business, financially successful but stuck in "creative robot mode" every busy season. Fast forward to August 2025, and Jess has built and booked her associate team, fully outsourced key areas of her business with a VA, blog and Pinterest manager, and social media manager, and created systems that allow her to serve clients seamlessly without being hands-on. Most importantly, when Jess went through a difficult personal season, her business kept running smoothly in the background—even booking four 2026 weddings in one week while she was navigating one of life's toughest transitions.

In this episode of All Angles Photography Podcast, you will hear:

• How to build a photography business that runs without you through strategic outsourcing and systems
• Why you don't have to be burned out to need to scale your photography business
• How to structure an associate team for unique business models (like combining photography with planning services)
• The systems and workflows that allow your business to keep booking clients even during hard personal seasons
• How outsourcing actually works when you have the right training and SOPs in place
• Why scaling isn't just about vacations—it's about building a sustainable photography business that serves your life

SHOW NOTES:

https://clairehunt.co/blog/case-studies/jesss-scale-it-story-how-outsourcing-systems-and-an-associate-team-allowed-her-business-to-run-itself-even-during-a-hard-season/

RESOURCES MENTIONED IN THIS EPISODE:

• Apply for Scale It Mentorship Program—my five-month group mentorship focused on building associate teams, outsourcing effectively, and scaling your photography business for work-life balance
• Follow Jess on Instagram @jessicaluannphoto (changing this off-season, so keep your eye out!)
• Visit Jess's website to see her planning portal and unique photo + planning services at jessicaluannphoto.com

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

Book It Mentorship Program

Scale It Mentorship Program

The Shop

The Amazon Storefront

FREE OFFERINGS:

Free Podcast Workshop: The Scaling Series

Booked + Valued Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

You don't need to shoot every wedding to scale your income — and my student Maddy is living proof. If you've been grinding through wedding season after wedding season, trading every weekend for income and wearing burnout like a badge of honor, this episode will show you exactly how to build an associate photography team that frees up your time while increasing your profit. Maddy joined my Scale It mentorship program in January 2025 after finishing her first full wedding season feeling completely overwhelmed. She had big goals but zero idea how to tackle them without spending her entire off-season stressed out. Just six months later, she's already cut her wedding load in half for next year, hired 3 associates, received 22 applications for her team, and booked her first associate wedding for around $4,000 in profit—without having to shoot it herself.

In this episode, Maddy shares the exact strategies she used to build her team the right way, create workflows that save her hours every week, shift her mindset around outsourcing, and finally gain the clarity and freedom she was craving. Whether you just finished your first wedding season or you've been photographing for years, this conversation will inspire you to see what's possible when you have the right systems and support in place to scale your photography business sustainably.

In this episode of All Angles Photography Podcast, you will hear:

• How Maddy built an associate photography team from scratch and received 22 applications within months of joining Scale It
• The exact process for hiring associates who align with your brand so couples are excited (not disappointed) about the option
• How organizing her Gmail and creating client workflows saved Maddy hours every week and freed up her mental load
• Why outsourcing is an investment that pays for itself when you focus on the money-making activities that actually scale your business
• How Maddy booked her first associate wedding for $4K in profit without having to shoot it herself
• The long-term planning strategy that allowed Maddy to cut her wedding load in half for next year while increasing profit

SHOW NOTES:

https://clairehunt.co/blog/case-studies/cutting-her-weddings-in-half-booking-4k-profit-associate-weddings-and-gaining-freedom-maddys-scale-it-case-study/

• Join the waitlist for Scale It and get immediate access to my brand-new freebie, "From Reactive to Proactive: Your CEO Day Framework," plus exclusive discounts, one-on-one time with me, and first access when enrollment opens November 4th!
• Download my free outsourcing worksheet to identify what's taking up your time that doesn't actually need you to do it
• Follow Maddy on Instagram at @maddybethunephoto to see her beautiful documentary-style work
• Visit Maddy's website at maddybethunephoto.com
• Listen to more Scale It student success stories on All Angles Photography Podcast

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

Book It Mentorship Program

The Shop

The Amazon Storefront

FREE OFFERINGS:

Free Podcast Workshop: The Scaling Series

Booked + Valued Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

You're working 70-hour weeks, manually tracking every client, taking days to respond to inquiries—and while your business looks successful on paper, you're completely drowning behind the scenes. What if I told you that your highest revenue year could also be your most sustainable one? That scaling your photography business isn't about working more, but about building systems, email funnels, and strategic outsourcing that actually give you your life back?

In this episode, I'm sitting down with my Scale It graduate Nicole, a wedding and elopement photographer who transformed her business from constant overwhelm to her highest revenue year yet (and it's not even over). Nicole shares how she went from doing everything herself to booking $8-10K weddings through automated email marketing, launching an associate team that booked within the first month (though, this isn't her primary way she's scaled as she's still figuring out how it fits in her business model), adding album and print sales that skyrocketed her profit margin, and outsourcing strategically so she comes back with 3 discovery calls booked when she's been shooting in Glacier National Park. If you've been wondering whether it's actually possible to scale past your capped income without burning out, this conversation will show you exactly how.

In this episode of All Angles Photography Podcast, you will hear:

• How to set up email marketing funnels that nurture leads and convert $8-10K bookings with warmer, ready-to-book clients
• The systems and client experience upgrades that attract luxury photography clients who value professionalism
• How to strategically outsource (email assistant, blogger, social media manager) to buy back your time without sacrificing quality
• Why print and album sales are a sustainable revenue stream that serves your clients and increases your profit margin
• How to launch an associate team the right way—with proper client care and collaboration that books weddings within the first month
• The mindset shifts required to scale from working 70-hour weeks to having your highest revenue year while working less

SHOW NOTES:

https://clairehunt.co/blog/case-studies/nicoles-scale-it-case-study/

RESOURCES MENTIONED:

• Join the Scale It Waitlist
• Follow Nicole on Instagram at @nicolelkiser to see her stunning work and follow her scaling journey
• Episode 81 of All Angles Photography Podcast: My Client Files: A Recent Booking and a Recent Rejection
• Book It Mentorship Program

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

The Shop

The Amazon Storefront

FREE OFFERINGS:

Free Podcast Workshop: The Scaling Series

Booked + Valued Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

You know that feeling when you're sitting on the couch during your baby's contact nap, desperately trying to balance your laptop while answering client emails—all while wishing you could just soak up this precious moment? If you're nodding along thinking "that's literally me," then you need to hear Annika's story. She went from survival mode as a new mom photographer to celebrating back-to-back five-figure months, one of them while on vacation without her laptop. This isn't about working harder or hustling more—it's about implementing the right systems so your photography business can run in the background while you're fully present with your family.

In today's episode, I'm sitting down with Annika Frame, a Scale It graduate who completely transformed her fifth-year wedding photography business in just a few months. She shares exactly how she went from being exhausted and unable to dream about her business's future to having the freedom, profit, and work-life balance she always wanted. If you've ever felt like your business is running you instead of the other way around, this conversation will show you what's possible when you have strategic outsourcing, proven marketing systems, and the right mentorship support.

In this episode of All Angles Photography Podcast, you will hear:

• How to scale your photography business through strategic organization and outsourcing so you can reclaim your time and mental energy
• The truth about Google ads and advanced marketing strategies—why they take 3+ months to see results and how to implement them effectively
• How to add albums to your photography packages as a service-focused offering (not just an upsell) that clients actually get excited about
• Why building an associate team isn't as overwhelming as you think when you have the right systems in place first
• The mindset shifts that transformed Annika from "I could never do that" to confidently hiring three team photographers

SHOW NOTES:

https://clairehunt.co/blog/how-annika-balanced-motherhood-business-while-having-five-figure-months-in-scale-it-student-case-study/

RESOURCES MENTIONED:

• Annika Frame Photography: Follow Annika on Instagram at @annikaframephotography or visit her website at annikaframe.com
• Scale It Mentorship Program: My five-month group mentorship program for established photographers ready to scale their businesses. Join the waitlist for first access, exclusive discounts, and bonus offerings.

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

Book It Mentorship Program

The Shop

The Amazon Storefront

FREE OFFERINGS:

Free Podcast Workshop: The Scaling Series

Booked + Valued Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

What if I told you that the photography inquiry you lost last week wasn't because your prices were too high, but because your business didn't feel professional enough? In today's behind-the-scenes episode, I'm sharing the raw truth about a recent $15,000+ wedding inquiry rejection that taught me everything about luxury client expectations, plus a $10,000 booking story where the couple chose me over cheaper photographers specifically because of my business foundations. These real client experiences reveal exactly what separates profitable wedding photographers from hobbyists in today's competitive market.

Through my recent rejection for a dream New York destination wedding, you'll discover how paying attention to client objections can transform your business strategy and why you don't need expensive gear to meet evolving market demands. Then I'll walk you through my complete booking process for a couple who had a $9,000 budget but happily paid $10,000 because of the value and professionalism I demonstrated. You'll hear direct client feedback about what made other photographers feel "lackadaisical" and unprofessional, plus learn the discovery call strategies and follow-up techniques that convert luxury inquiries even when you're the highest-priced option.

In this episode of All Angles Photography Podcast, you will hear:

• How to turn client rejections into business growth opportunities and market insights
• The exact professionalism factors that make couples choose higher-priced photographers
• My complete booking process from inquiry to signed contract for premium weddings
• Why business foundations matter more than portfolio or pricing for luxury clients
• Specific discovery call techniques that build confidence and convert inquiries
• How to handle price objections and follow up with prospects who are "shopping around"

SHOWNOTES:

https://clairehunt.co/blog/my-client-files-a-recent-booking-and-a-recent-rejection/

RESOURCES MENTIONED:

• Free inquiry email templates
• Discovery call script for photographers
• 30+ email templates for photographers
• Book It mentorship program application
• Amazon storefront for photography gear recommendations

Claire's Instagram

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

Scale It Mentorship Program

The Shop

The Amazon Storefront

Free Podcast Workshop: The Scaling Series

Booked + Valued Free Workshop

Top 10 Resources You Need

Are you an exhausted photographer feeling trapped in the endless cycle of posting on Instagram, getting ghosted by potential clients, and watching your income fluctuate wildly while you trade every weekend for barely enough profit? What if I told you that one of my Scale It students went from that exact place to booking out her entire year with Google ads, hitting $22,000 months, and creating enough financial freedom for her husband to quit his corporate job - all while spending more time with her kids? In this episode, I'm sharing Trinity's complete transformation story, from struggling with inconsistent wedding photography bookings to building a six-figure photography business with systems that actually work.

Trinity, a busy mom of two and owner of Stills by Trinity, breaks down exactly how she implemented the Scale It strategies to revolutionize her photography business. She shares the specific pricing guide changes that led to $12,000 in bookings within one week, how Google ads brought her a 20X return on investment and booked out her entire year (bringing her to 6-figures for the first time), and the mindset shifts that allowed her to build a thriving associate team. This isn't just another success story - it's a roadmap for wedding photographers who want to scale their business without sacrificing family time or burning out from constant social media marketing and nothing to show for it.

In this episode of All Angles Photography Podcast, you will learn:

• How Trinity used my Google ads strategy to generate 90% of her photography leads with 2-5 inquiries daily, allowing her to book out her year
• The pricing strategies and inquiry process changes that stopped client ghosting and led to immediate $12K in bookings
• How to build and market an associate team that clients actually get excited about booking
• The mindset shifts from scarcity to abundance that transformed how Trinity approaches client consultations and business decisions
• Why investing in VIP mentorship provided the accountability and personalized guidance needed for rapid business growth

SHOW NOTES:

https://clairehunt.co/blog/student-case-study-how-trinity-hit-22k-months-reached-6-figures-and-brought-her-husband-home-from-his-9-5/

RESOURCES MENTIONED:

• Join the Scale It Waitlist - Join for first access, exclusive discounts, and the free "From Reactive to Proactive: Your CEO Day Framework" (doors open again November 2025)
• Trinity's Instagram: @stillsbytrinitiy - Feel free to DM her with any questions about her Scale It experience

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

Book It Mentorship Program

The Shop

The Amazon Storefront

FREE OFFERINGS:

Free Podcast Workshop: The Scaling Series

Booked + Valued Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Are you convinced that outsourcing means losing control of your photography business? That no one can do it as well as you? Here's the perspective shift you need: every time you delay outsourcing, you're trading your time, energy, and presence with the people who matter most for the illusion of control. The truth is, outsourcing isn't about dropping the ball as a business owner - it's about stepping fully into your CEO role. Think about it: how many successful CEOs do you know who actually do everything themselves? They don't, and neither should you.

In this episode, I'm pulling back the curtain on exactly what I outsource in both my photography business and personal life, from wedding photo editing and content marketing to bookkeeping, podcast production, and even house cleaning. I'll share how I knew it was time to let go of each task, the strategic approach I use to determine what gets outsourced first, and how you can start small without feeling overwhelmed. Whether you're an established photographer drowning in editing queues during busy season or struggling to find time for the money-making parts of your business, this episode will give you the roadmap and permission you need to build a sustainable, scalable photography business that doesn't require you to sacrifice your personal life.

In this episode of All Angles Photography Podcast, you will hear:

• Why outsourcing wedding photo editing was the first game-changing decision for my photography business growth
• The three key questions to ask yourself to determine when you're ready to outsource specific tasks
• Specific business functions I outsource: content marketing, bookkeeping, admin support, podcast production, and operations management
• Personal life outsourcing that contributes to business success: house cleaning, grocery delivery, and childcare support
• How to start small with outsourcing and gradually build your support team without losing control
• The unexpected value of mindset coaching as a form of business outsourcing for scaling your photography business

SHOWNOTES:

https://clairehunt.co/blog/things-i-outsource-in-my-business-life/

RESOURCES MENTIONED IN THIS EPISODE:

• Free Outsourcing Worksheet
• Episode 78: I Spend 2 Hours Editing a Wedding... Here's How
• Scale It Mentorship Program: Join the Waitlist

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

Book It Mentorship Program

The Shop

The Amazon Storefront

FREE OFFERINGS:

Free Podcast Workshop: The Scaling Series

Booked + Valued Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Picture this: You're spending your entire weekend editing wedding galleries while your personal life sits on the back burner, and you're telling yourself "this is just what wedding photographers do." But what if I told you that's actually keeping you stuck in a cycle that's capping your income and burning you out? The truth is, you can deliver stunning wedding galleries in just 2 hours of hands-on work while maintaining complete artistic control—and I'm about to share with you exactly how.

In this episode, I'm sharing my complete workflow for outsourcing wedding photography editing while still ensuring every single photo gets my finishing touch. This isn't about sacrificing quality or losing your artistic vision—it's about working smarter so you can scale your photography business, increase your profit margins, and actually enjoy your weekends again. Whether you're drowning in your editing queue right now or just tired of trading all your time for income, this episode will give you the permission slip and practical steps to transform how you handle post-production in your wedding photography business.

In this episode of All Angles Photography Podcast, you will hear:

• How to track your current editing time to understand the real cost of doing everything yourself
• My exact step-by-step workflow for outsourcing editing while maintaining artistic control
• Why finishing touches are crucial and how they only take 1-2 hours per wedding
• How to overcome common fears about outsourcing your wedding photography editing
• The business impact of reclaiming 75% of your editing time for revenue-generating activities
• Specific strategies for training editors and maintaining your photography style consistency

SHOW NOTES:

https://clairehunt.co/blog/i-spend-2-hours-editing-a-wedding-heres-how/

RESOURCES MENTIONED IN THE EPISODE:

• Scale It mentorship program for photographers ready to scale their businesses
• Honest Editors discount code: Get 25% off with code CLAIRE25
• Claire's Instagram: @itsclairehunt

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

Book It Mentorship Program

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Booked + Valued Free Workshop

Hook Inquiries - Email Templates

Top 10 Resources You Need

Getting nervous when it's time to talk pricing with potential wedding clients? You're probably not being salesy at all – you're just missing the strategy behind confident package recommendations. Most wedding photographers fall into one of two camps: either underselling by default because you assume couples want the cheapest option, or pitching low packages out of fear of rejection. But what if I told you that your highest package is often exactly what couples want when you know how to present it as the perfect solution for their dream wedding day?

In this episode, I'm sharing how to sell your highest wedding photography packages without feeling pushy or sales-y by focusing on value building from your very first brand touchpoint. We'll dive into the mindset shift that transforms selling into serving, plus I'm sharing the personal discovery call story that completely changed how I approach package recommendations. Whether you're struggling with pricing confidence, getting ghosted after sending proposals, or just want to book more of your premium wedding packages, this episode will give you the photography business strategy you need.

In this episode of All Angles Photography Podcast, you will hear:

• Why most wedding photographers unconsciously undersell their packages and how to break this pattern
• How to build value from the very first moment couples interact with your photography brand
• The essential mindset shift that makes selling feel like serving your wedding clients
• Why being genuine in your package recommendations actually builds more trust and bookings
• The discovery call strategy that helps couples confidently choose your highest wedding photography package

SHOW NOTES:

https://clairehunt.co/blog/how-to-sell-your-highest-package-without-feeling-salesy/

RESOURCES MENTIONED IN THIS EPISODE:

• Free workshop - Booked + Valued
• Episode 49: How I Lead a Discovery Call as a Photographer
• Discovery call script
• Inquiry email templates
• Book It mentorship program

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

Book It Mentorship Program

Scale It Mentorship Program

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Hook Inquiries - Email Templates

Top 10 Resources You Need

"The photography market is so saturated" – Sound familiar? Here's the perspective shift you need: your beautiful portfolio isn't what's keeping you from booking your highest packages, and market saturation isn't real when you master what actually makes photographers stand out.

In this episode, I'm breaking down why competing on portfolio, pricing, and experience keeps wedding photographers trapped in the "starving artist" cycle, and revealing the one business foundation that eliminates competition entirely.

Most photographers think branding means having a pretty logo and website design, but I'm sharing what brand positioning actually includes and why it's the thing that will help you attract clients who book your highest packages without hesitation. From finding your unique white space in the photography industry to developing a personal brand that speaks directly to your dream clients, this episode will shift how you think about growing your photography business. If you're ready to start having ideal clients say "she's the one for us" before they even inquire, this episode is for you.

In this episode of All Angles Photography Podcast, you will hear:

• Why your portfolio won't make you stand out and what actually will in today's photography market
• The breakdown of brand positioning (it's so much more than logo and website design)
• How to discover your unique white space in the industry so you stop sounding like everyone else
• The psychology behind why dream clients choose certain photographers over others
• Real strategies to attract wedding clients who value your work and book your highest packages

SHOW NOTES:

https://clairehunt.co/blog/how-to-stand-out-in-a-saturated-photography-market/

RESOURCES MENTIONED IN THE EPISODE:

• Register for the free Booked + Valued workshop
• Episode 42: Thought Leadership Content and How It's More Important Than the Algorithm
• Book It Mentorship Program

FOLLOW CLAIRE:

Claire's Instagram

OFFERINGS:

Notion Template

AI Content Creation Guide

Email Templates

1:1 Mentoring

Scale It Mentorship Program

The Shop

The Amazon Storefront

FREE OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

Hook Inquiries - Email Templates

Top 10 Resources You Need