This episode of The Art of Entrepreneurship is for anyone who has been burned by selling to a customer who turned out to be a real pain in the butt. 

Remember: all sales are not good sales. As a business owner or sales rep, you must vet your customers the same way they’re vetting you. The wrong sales can create chaos in your team, kill retention and tank profitability. 

Tune in for tips on how to spot a bad customer and weed them out before the contract is signed. 

If you like this episode, check out these resources.

• Podcast: Winning over challenging customers: why I love the process & you should too
• Podcast: Why you need an ideal customer profile—and how to make one
• Podcast: How do you know if an employer, partner, or vendor relationship is right?

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