Rob Higgins is new on the job but you would never know that if you visited USF like I did this week. He's a former ball boy and alumnus. You cannot use the word "potential" anymore around USF. Instead, I think the Bulls have arrived and USF is set to be the next power conference school. This is the most aligned institution I have ever studied and a plan is in place to win the building, win the campus, win the community, and then win the country. Higgins had been the executive director of the Tampa Bay Sports Commission for 20+ years and brought several large events to the city, including NCAA tourneys, Super Bowls, and WrestleMania. He's now ready to put the new on-campus football stadium to good use with events and naming rights when it opens in September 2027.

Higher Ed Athletics is presented by PILYTIX, an AI tech company for higher education institutions and sports organizations. Increased Donations. Fast, Effective Targeting. Improved Performance. Learn more: https://pilytix.ai/