Have you ever noticed how many people say “maybe,” “let me think about it,” or “I’ll get back to you”? Yeah—that’s a no. In this episode, I’m going all in on a rule that’ll change how you approach sales, business, and even relationships: anything other than a yes is a no. This one mindset shift will save you time, energy, and frustration—because clarity drives success. I break down how to spot hidden “no’s,” how to turn objections into conversations that loop toward the close, and how to keep control of your communication. Whether you’re a salesperson, a leader, or just someone trying to stop chasing half-answers, this one’s going to hit home. Stop leaving doors cracked open. Learn to hear the truth in every conversation—and close with confidence.

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I’ve seen the term “serial entrepreneur” thrown around a lot—but today’s guest, Brian Decker, is the real deal. From mortgage banking to real estate, cryptocurrency, and now AI-driven solar energy, Brian has built, scaled, and sustained multiple companies across economic cycles. In this conversation, we go deep on what being a true serial entrepreneur actually means—not half-assing twenty things, but whole-assing one thing at a time until you’ve built a foundation solid enough to expand.

Brian breaks down the mindset of doubling down when everyone else is running scared, how to recognize patterns in economic cycles, and why the key to real wealth is creating recurring, scalable systems instead of being your company’s best employee. We also dig into leadership, delegation, and how to build a business that can outlast you — one that runs without your name being on every single deal.

We Meet: Brian Decker, Soar Energy, Modern Lending, Cryptocharged

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Connect with Brian: https://www.thebriandecker.com/ 

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About Brian:  

Brian Decker is a serial entrepreneur with several successful exits. He is the CEO of Soar Energy, president/founder of Modern Lending, real estate investor, cryptocurrency investor/educator, and keynote speaker/creator known for his passion for empowering others to achieve financial freedom.

What if the moments that define you are the ones no one ever sees? I came across a Forbes article about Netflix co-founder Marc Randolph, and it hit me like a fastball down the middle. He shared a story from his high school baseball days that perfectly captures what leadership, relationships, and success are all about—backing people up even when nobody’s looking.

In this episode, I break down how the simple act of showing up every day—doing what’s right, doing what you’ve practiced, doing what’s second nature—creates impact you might never see. We talk about ego, recognition, and how to keep going when the applause doesn’t come. Because here’s the truth: your consistency is the seed that grows someone else’s breakthrough.

I’ll challenge you to shift your mindset—from chasing validation to embracing purpose. Be the one who’s there every day. Be the one who backs others up. Be the seed planter.

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Craig Siegel was The Walking Dead. Thirteen years on Wall Street. Making good money but the lights were on and nobody was home. Depleted at the end of every day. Not tired from a job well done. Depleted from being completely out of alignment. Then he started running marathons. Those miles became his connection time. Tapping into divine inspiration without caring about anything else. The pandemic hit and Craig shut his office for two weeks. Used that time to get quiet and reassess. Realized his obsession with personal development wasn't just passion. It was assignment. Built a ten-lane highway strategy. Coaching. Speaking. TED talk. Podcast. Book deal. Started with zero following. Zero connections. Here's what gripped me. Craig said going back to his old life equated to death. Not metaphorically. He actually associated death with choosing to return to Wall Street. He went back one day after starting CLS. Came home and said never again. Burned the ships. All in or die trying. The difference between pressure and stress became clear. Pressure is a flashlight showing massive growth on the other side. Stress means you're in the wrong arena. Out of alignment. Soul contracting. When you feel drained depleted tired in that deep way it's your signal to reassess everything. The transformation included his entire identity. Got engaged to his soulmate. Got a new puppy. Everything reinvented. Before that he wasn't even himself. Created a persona based on nothing. When he reinvented he gave himself permission to be less than perfect. Journey back to actual him. People would gravitate or they wouldn't. He could live with that. The money story is crucial. Craig makes more now than he ever made on Wall Street. Difference is it's a byproduct and energetic exchange. You can have purpose and love what you're doing while unapologetically doing business too. Most people think what made them successful was the arena not themselves. Wrong. You make everything successful. Those characteristics transfer. The Reinvention Formula released last August. Wall Street Journal and USA Today bestseller. Fifteen years of personal development condensed. First step is getting clarity. Realizing you're not in alignment. Understanding you have a choice. This is your movie. You're the main character. If you don't like the plot the pen is in your hands to rewrite the next scene.

We Meet: Craig Siegel, Global Keynote Speaker

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Connect with Craig: https://www.instagram.com/craigsiegel_cls/

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About Craig:  

Craig Siegel, Wall Street Journal and USA Today Best-Selling Author of 'The Reinvention Formula,' is a global keynote speaker, coach, TEDx speaker, and host of The CLS Experience podcast. Endorsed by luminaries like Jim Kwik and Ed Mylett, Craig, a 7-time marathoner, left his Wall Street job during the pandemic to pursue his true purpose. His mastery, energy, and inspirational impact have made CLS one of the most engaging communities globally. Craig focuses on removing limiting beliefs, fostering positive mindsets in both business and personal realms, and encouraging a wholehearted commitment to one's true purpose. He believes the riskiest thing we can do is to play it safe.

What’s shakin’? Today, I’m going all in on one of the most real lessons I’ve had in a long time. I was speaking at a high-level entrepreneur dinner — $2,500-a-seat type of crowd — and got asked a powerful question: What’s the biggest lesson you’ve learned in the past seven days? My answer surprised everyone, including myself. I said, “Sometimes, optimism doesn’t cut it.” We’re all told that life isn’t happening to us, it’s happening for us. But I call B.S. on that—because sometimes, life does hit you. It happens to you. And in those moments, it’s okay to say, “This sucks.” That’s not weakness; that’s honesty. The truth is, blame and fault live in the past, but responsibility—that’s what moves you forward. You don’t have to know your next five steps. You just have to take the next one. If you’ve been trying to stay positive when everything around you is falling apart, this episode is for you. It’s about acknowledging the pain, taking responsibility, and finding freedom in movement—because when you move, you release. When you’re stuck, you’re bound.

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Skip and Julie Whis drove seven hours to be in the studio. That tells you something right there about the kind of people they are. These two are chiropractors. Married chiropractors. Running a successful practice together. Teaching their kids about legacy. Doing it all differently than everyone else in their field. Here's the truth about chiropractors. Most of them are terrible business people. They either stay broke playing the insurance game. Or they become frantic stress cases running from room to room treating patients like dollar signs. Skip and Julie figured out something different. They built their practice around experience. Not adjustments. Skip knew from sixth grade he was going to be a chiropractor. Marry another chiropractor. Have two kids. All before age 30. Julie had the same vision. Red house with a turret. Boy and a girl. They manifested every single piece of it. But the real story isn't just about the practice. It's about what they're building beyond it. They don't sell adjustments. They sell experiences. Patients don't pay them for cracking backs. They pay for the transformation. For getting their kid back. For finally having a newborn that doesn't cry all night. For understanding their child with special needs. That's what people actually want. Not another $27 exam from some stressed out doc in a dirty office with last week's newspaper. But the real conversation today goes beyond business. It's about legacy. Not the kind where you want people to remember your name. The kind where you give your kids opportunities you never had. Where you teach them money is available. Money is energy. Money works for you. Not the other way around. This conversation covers everything. How to read people fast. Why integrity matters more than money. The difference between weak money that leaves easy and hard money you earn. Why patients pick up on neediness immediately. How to create proximity instead of distance in relationships. What it means to give back to the community that trusts you. Skip and Julie get it. They're not Alan from Two and a Half Men living on someone's couch. They're building something that matters. Teaching their kids to build something that matters. Showing other chiropractors how to stop being broke and start creating real value. That's legacy.

We Meet: Julie and Skip Wyss, Prime Family Chiropractic Centers

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Connect with Julie and Skip: http://primefamilycenters.com/

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About Julie:

Badass business coach, client experience mentor and curator, CEO/CFO/Owner of Prime Family Chiropractic Centers, Black Diamond Club Certified Coach, Mom of 2 Teenagers, Serial Investor, Real Estate Investor, Speaker, and Chairman of The Spine Project.

About Skip:

I am a pediatric, prenatal, and pregnancy chiropractor. I am an internationally recognized speaker in chiropractic on the topic of pediatric and infant adjusting. I also host The Prime Podcast, which has never missed a week of shows in the last 5 years and is in the top 5% in the world! I am also an investor in many different startups and real estate.

How many times have you heard someone say "I take full accountability" or "That's on me"? They seem sincere. They really do. But then what happens? Nothing changes. Same behavior. Same mistakes. Same bullshit. That's because accountability isn't about what you say. It's about what you do after you say it. We've got this accountability canvas in the office. Do it. Own it. Solve it. Those aren't just words. They're actions. Because true accountability is about taking action. Not just talking about taking action. Actually doing it. So when someone tells you "I take full accountability," ask them this. "Cool. So what are you going to do now?" Watch them get stunned. Because most people haven't thought past the words. They think saying it is enough. It's not. Here's what real accountability looks like. Five things. Not one. Five. Expressing self-awareness about your behaviors and moving forward with integrity. Making a plan of action to ensure the issue doesn't happen again. This isn't about perfection. Acknowledging your role in the situation and accepting the consequences. Even if you weren't the one who caused the problem. Recognizing and owning how your actions have hurt others. No deflecting. No blaming. Making a genuine effort to make things better. Not to save face. Not to manipulate. To actually be a better human overall. Everything I just told you is about being happy. About resolution. About reconciliation. About getting on the same page and moving forward together. Or sometimes about parting ways amicably if that's the right move. These five things make "I take full accountability" actually mean something. Take these. Apply them to the next situation that happens. Today. Tomorrow. This weekend. Watch what changes.

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What’s shaking? I’m Rick Jordan, and today we’re going ALL IN with someone who’s truly redefining what it means to chase the American Dream. My guest, Shayra Melo, is a Colombian-American powerhouse in the world of AI and blockchain—and she’s here fresh off the floor of the Chicago Board of Trade, where she just helped ring the bell as her company, Vocodia, went public. We dive deep into what it really takes to build something big—the mindset, the grind, and the unseen work that happens behind the scenes when you’re growing 200% year after year. Shayra opens up about her journey from early crypto investor to tech innovator, her mission to bring privacy and protection to AI through blockchain, and how she’s turning cutting-edge technology into tools that keep people—and kids—safe.

We Meet: Shayra Melo, Colombian CEO & Founder of TouchBrick - Building a Public Company

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Connect with Shayra: https://www.instagram.com/shayra.me/ 

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

About Shayra:  

Driven by the revolutionary potential of decentralized technologies, I've been actively involved in the crypto space since 2018. As a seasoned investor, I've successfully advised and built numerous projects across DeFi, SocialFi, and RWA sectors. My expertise lies in crafting innovative token-economic systems that incentivize sustainable value growth.

Beyond investments, I'm deeply passionate about building open, decentralized protocols that empower users. This passion led me to co-found TouchBrick, a startup at the forefront of Web3 interaction. With our groundbreaking technology, we're transforming how users engage with the blockchain.

Bringing one of my portfolio companies into a successful IPO on the CBOE. This experience provided invaluable insights into scaling and navigating complex financial markets.

I'm a firm believer in fostering inclusion and breaking barriers within the tech industry. As a first-generation Latin American woman, I strive to pave the way for others by actively mentoring and supporting diverse talent.

Most people get networking completely wrong. Dead wrong. They show up at events looking for business. Looking for clients. Looking for what they can get. That's why they fail. That's why their network stays small. That's why they stay stuck. I built my publicly traded cybersecurity company from being one person 14 years ago to almost 100 employees. You know how? Through my network. Through intentionally building relationships with people who've been where I wanted to go. Finding mentors who've done it before. Connecting with people who could fill the gaps I couldn't fill myself. Here's what nobody tells you about networking. You don't go to events to find business. You go to bring value. You go to teach. You go to offer yourself and see what you can do for other people. Even more important. You go to ask for help. That's the secret right there. Asking for help is the biggest service you can give someone. My friend David Meltzer says if you don't ask somebody for help you're robbing them of the opportunity to fulfill their purpose. Think about that. This is why we're here on this planet. To help each other. To serve each other. To build communities where everyone has a role and everyone can help somebody else. Not to be antisocial. Not to hustle people. But to genuinely care and connect. This is how you build something real. This is how you go from being one person to leading almost 100. This is how you take a company public. Through intentional relationship building. Through serving. Through asking for help and helping others. Your network is everything. Build it intentionally. Serve people genuinely. Watch what happens.

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Connect with Rick: https://linktr.ee/mrrickjordan

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Brian Decker gets it. This dude actually gets what it means to be a serial entrepreneur. Not the fake kind you see plastered all over social media. The real kind. Brian spent 22 years building businesses the right way. Started as a CPA. Hated it. Jumped into mortgage lending right before the 2008 crash. Then doubled down when everyone else ran away. Built himself into one of the top loan officers in the country. Made multiple seven figures. Then did something most people never do. He recognized the trap. So he did what real entrepreneurs do. Kept the golden goose running. Took one out of every eight golden eggs. Invested it into the next thing. Then the next. Now he's CEO of a solar energy company with AI and machine learning built in. Recurring revenue model. SaaS multiple. Patent potential. That's how you build real wealth. Brian breaks down the mentality shift from chasing money to watching your employees' lives change. That Christmas party where someone's wife thanks you in tears because she could finally stop working to be with her kids. That's the real reason you do this. This episode will change how you think about building businesses. About what makes something scalable. About knowing your lane and staying in it. Brian's been in the trenches for over two decades. He's made mistakes. He's built the systems. And he's showing you exactly what works.

We Meet: Brian Decker, Soar Energy, Modern Lending, Cryptocharged

Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Connect with Brian: https://www.thebriandecker.com/ 

Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN

About Brian:  

Brian Decker is a serial entrepreneur with several successful exits. He is the CEO of Soar Energy, President/Founder of Modern Lending, real estate investor, cryptocurrency investor/educator, and keynote speaker/creator known for his passion for empowering others to achieve financial freedom.