All It's Quacked Up to Be

Ready to throw out the cookie-cutter advice and supercharge your childcare marketing strategy? In this powerhouse episode, Sierra from LineLeader sits down with Jeromie from Helppli — a true marketing heavyweight with deep roots in the childcare industry.

Jeromie Hill is a former pro basketball player turned entrepreneur and marketing specialist. After playing NCAA Division I basketball in Texas and professionally for the Sydney Kings in Australia’s NBL, he transitioned into business, earning a Bachelor’s in Marketing and a Master’s in Business.

With over 10 years of experience in digital marketing, Jeromie has driven growth for leading childcare brands across Australia.

In 2024, he launched Helppli, a full-service digital marketing and development agency. Now operating in both Australia and the USA, Helppli has grown rapidly, with over 15 full-time team members and more than 30 active clients. The agency offers end-to-end services, from web and app development to SEO and digital advertising.

Jeromie has done it all: working in-house at leading childcare brands and now advising providers across the globe on how to fill classrooms, grow smarter, and build unshakable local brands. His insights don’t come from theory — they come from real-world results.

You’ll learn:

1) How to choose a childcare location that actually sets you up for full occupancy

2) Why acting hyper-local is your key marketing advantage

3) How to build a brand that families remember and refer

4) And why getting "back to basics" is the secret to long-term success

These aren’t your everyday marketing tips. These are proven strategies that shift the trajectory of your business.

Whether you're just starting or scaling up, you won't want to miss this one.

Want more from Jeromie or Helppli? 

Chat with him on LinkedIn: https://www.linkedin.com/in/jeromie-hill/

Request a consultation: https://helppli.com/childcare-marketing/

Explore the ever-evolving world of educational enrichment with industry experts Matt Rogers of Code Ninjas and Megan Bowling from Stretch-n-Grow International. This episode is a deep dive into the intricacies of franchise expansion, the state of the industry (in terms of staffing, marketing & enrollment, and business growth), and how regional economies sculpt the landscape of after-school & children's enrichment programs. 

Transitioning ownership of your childcare business involves more than just handing over the keys to the building. Join Kathe Petchel, ECE Expert, Multi-Site Business Owner, and Business Development Specialist at Hinge Early Education Advisors as she shares her experience helping other multi-site owners develop an exit strategy for their business as they step out of the day-to-day operations and bring in new leadership.

Whether you plan to entrust your business to a family member, a team member, or a new business partner - it's important that you know how to successfully make that transition without sacrificing your personal relationships or program quality.

Full webinar recording: https://youtu.be/gdMAszi8zTs?si=x4B6uSVUf62seOZR

Get ready to unlock the secrets to scaling and growing your early childhood business in this eye-opening episode! Join us as we dive into the dynamic world of the ECE industry and gain invaluable insights from our panel of experts. From the latest strategies in compliance and best practices to leadership training and team building, our esteemed guests share their expertise to help you take your childcare business to new heights. 

Plus, we'll explore the innovative role of technology in enhancing operational efficiency, and discuss the robust demand for quality childcare services. Don't miss out on these game-changing tactics to revolutionize your business!

Gain the insights you need to navigate the challenges and opportunities in the early childhood industry.

Don't miss out on these actionable insights to improve workflows, accountability, and leadership in your childcare business. Tune in now to revolutionize your operations!

Get ready to unlock the secrets to scaling and growing your early childhood business in this eye-opening episode! Join us as we dive into the dynamic world of the ECE industry and gain invaluable insights from our panel of experts. From the latest strategies in compliance and best practices to leadership training and team building, our esteemed guests share their expertise to help you take your childcare business to new heights. 

Plus, we'll explore the innovative role of technology in enhancing operational efficiency, and discuss the robust demand for quality childcare services. Don't miss out on these game-changing tactics to revolutionize your business!

Gain the insights you need to navigate the challenges and opportunities in the early childhood industry.

Don't miss out on these actionable insights to improve workflows, accountability, and leadership in your childcare business. Tune in now to revolutionize your operations!

Ever wondered how a small Montessori preschool in a church basement could grow into a thriving chain of seven centres? Our guest for today, Julie Roy, a serial entrepreneur and childcare scaling expert, has done just that. She shares her thrilling journey navigating the challenges of expansion, acquiring culturally diverse schools, and maintaining excellence across all locations.

Julie doesn't shy away from the gritty details of her journey. She recalls the hair-raising experience of turning around a school in disarray in just nine months, eventually hailing it as one of her favourite locations. She also shines a light on the critical role of a dedicated enrollment specialist in ensuring consistency and meeting expectations. Julie's story is one of determination, grit and an unfailing commitment to quality.

However, growing a business isn't just about strategies and operations. Julie underscores the importance of effective leadership communication, valuing feedback, and maintaining transparency. She gives a nod to personality tests as a tool for understanding and managing team dynamics. And as a cherry on top, Julie also shares her insights on exit strategy and the importance of leaving a legacy of quality that endures after you. This episode is packed with wisdom you wouldn't want to miss if you're a childcare business owner or entrepreneur seeking inspiration and practical tips for scaling your own venture.

In this lively episode, we're joined by Cindy Lehnhoff, a true ECE superstar with over 36 years of combined experience as an educator and multi-site manager at La Petite and Learning Care Group. Now the Director of NCCA, Cindy's enthusiasm shines as we dive into the fascinating world of Early Childhood Education (ECE).

Together, we'll discuss the ever-changing ECE landscape, especially after the onset of COVID-19. Cindy, with her extensive background, adds colorful insights about the challenges and funding rollercoaster that ECE providers have been navigating.

One of the key takeaways from this episode is Cindy's passionate call to action for collaboration in advocacy. She outlines how owners and operators in the ECE field can come together as a unified force to make a substantial impact on the industry. With a wealth of experience and knowledge, she shares strategies and stories that inspire and empower advocates in ECE.

Join us for an inspiring chat about ECE's past, present, and future, fueled by Cindy's passion and her dreams for a more vibrant and impactful ECE community.

Learn more about NCCA here: www.nationalchildcare.org

Learn more about LineLeader here: www.lineleader.com

Are you still struggling to find out what a real Australian parent want from your childcare? Listen in to our under 10 minute podcast to walk through what Australian parents are looking for when they search for care, it might not be what you think! Discover new trends that is coming through the new generation of families. Give us your feedback on what you want to hear next!

Ruth Ann has a strong history in outside sales, and her expertise lies in executing hyperlocal marketing plans. She enjoys working with business owners to create, employ, and measure ROI for marketing strategies. However, even with the earnest desire to produce effective marketing, most small business owners lack the time to educate themselves on local store and optimized Internet marketing. And that’s where she shines.

Check out her childcare strategies blogs:
https://rb.gy/vtsaac

And get her marketing checklist to build a better foundation: 
https://rb.gy/zswxvo

Have you heard about the 2023 Benchmark Report? We’ve got you covered! Dive deep into the challenges of the parent experience and what tips or tools can be used to help solve these problems. Listen to our podcast hosted by experts Selene & Pikka from LineLeader as they go through key takeaways from the report in this lively discussion.
Download 2023 Benchmark Report - https://lineleader.com/en-au/2023-benchmark-report-download