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Honoree is a badass. We like badasses. Her reputation is legendary as you’ll discover in this episode.

Honoree helps her clients get “behind the velvet robe” as she says - the place that’s comfortable and the snacks are better. Cutting to the chase, get your free copy of You Must Write a Book by visiting HonoreeCorder.com.

Honorée Corder is an executive and strategic book coach, TEDx speaker, and the author of dozens of books including You Must Write a Book, The Prosperous Writer book series, Like a Boss book series, Vision to Reality, Business Dating, The Successful Single Mom book series, If Divorce is a Game, These are the Rules, The Divorced Phoenix, and Stop Trying So F*cking Hard (and many more).

Additionally, she is co-creator of The Miracle Morning book series with Hal Elrod. Honorée passionately coaches business professionals, writers, and aspiring non-fiction authors who want to publish their books to bestseller status, create a platform, and develop multiple streams of income one-on-one and in her Publishing Ph.D. LIVE! Course. She also runs the Empire Builders Mastermind, does all sorts of other magical things, and her badassery is legendary. 

The Four Cornerstones of a Professional Published Book

1. Editing and Proof Reading
2. Cover Design
3. Back Cover and Book Description
4. The Interior Design

Honoree’s Favorite Books

First, Napoleon Hill’s “Law of Success” which Honoree re-reads once a year.

Then “Awaken The Giant Within” by Tony Robbins and “The Miracle Morning” by Hal Elrod.

Honoree is a big fan of Maxwell Maltz who wrote “Psycho-Cybernetics.”

Lastly, she’s a new fan of Dr. Joe Dispenza who wrote “Becoming Supernatural”

Contact Honoree Corder

HonoreeCorder.com 

@honoree on Facebook and Instagram

"Branded" Podcast Contact Info

John Biethan
Contact the show

ALL MAVEN a Full-service Digital & Creative Agency

Intro/Outtro music credit

Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

Notable Quotes, Questions, and a Book

The "Accidental" Millionaire: Leaping From Chance To Mastery In the Game of Life, by Stephanie Frank.

Watch Us THRIVE Zoom Calls.

“When you come from who you really are - your values, and then align with what will make you truly happy - the vision part of it... I think of values and vision as the bookends of how you operate your business. Your values. Who you are. Your vision. What will make you happy out there in the future? When those two things are set up, then it’s all the work in between…” ~ Mary Cravets

“What do you have control over?” ~ Mary Cravets

“We rarely get the whole picture of client generation. Instead. We’re doing desperate activities that never quite link together. So how do you make sure that every element from your values to your vision to your pricing in alignment? Your values. Your vision. Your pricing. Your understanding of your ideal client and where they gather. Their messaging. How do they talk about the problem you solve? How do you get their attention by using the words they’re saying to themselves? How do you have a sales conversation where you can charge what you’re worth. How do you manage your time? Those are all the elements of client generation.” ~ Mary Cravets

“On speaking, it’s important to understand that speaking is not speaking, is not speaking, is not speaking. You have to understand what your strategy is behind it.” ~ Mary Cravets

“Question: What’s better, you winning or your clients winning? Answer: They’re tied for first.” ~ Mary Cravets

“The fastest path to failure is conformity.” ~ Brian Bethany

“Sometimes your voice is the only voice people can hear.” ~ Les Brown

Contact Mary

MaryCravets.com

JOIN Watch Us THRIVE Zoom Calls

"Branded" Podcast Contact Info

John Biethan
Contact the show

ALL MAVEN a Full-service Digital & Creative Agency

Intro/Outtro music credit

Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

If you’re thinking it’s time for a computer upgrade, you’ll enjoy the options presented in this episode. If you’re concerned about getting hacked, we’ve got you covered on what to do to protect your computer and your business.

In this episode, we geek out a bit with Kevin Clemons, CEO at Au Technology Solutions.

It should be noted, in this episode when Kevin mentions services offered by Microsoft, that those similar services are also available with Google’s suite of products. I wanted to say this because well… I’m Google-centric. Is that a word? My spell-checker thinks not.

I also wanted to apologize for the clicky sounds you hear from Kevin’s side of the conversation. I’ve done what I can to remove them, but many still exist.

We start the conversation talking about John’s pending computer upgrade options:

• AMD Ryzen computers.
• Kevin’s recommended laptop, the Lenovo Flex 14, 12Gb RAM, 256Gb SSD hard drive, a touch screen on Amazon about $600.

What can you do to protect yourself with your home computer now that you’re working at home? Here are Kevin’s recommendations:

• Use BitDefender to protect yourself from CryptoLocker.
• Stick with using the anti-virus that comes with Windows 10. It’s better than any free software you can get, for the most part. Or use BitDefender if you want to go further then Windows 10 can do.
• Malwarebytes as a fantastic mediation tool.
• HitmanPro is another great 2nd opinion scanner as well.
• Add ADW Cleaner to your list as well to clean up what your browser picks up along the way.

Regarding CryptoLocker, don’t put your trust in only one company to protect yourself. There’s only one way to protect yourself: a backup that is not permanently attached to your device. Kevin recommends using BackBlaze. It’s about $60 per year.

We go on and talk about email attachments carry malware payloads and how best to protect yourself from them:

• Use chat applications like Microsoft Teams, Slack, or Google’s Meet to verify unexpected email attachments that may be carrying payloads.

With convenience comes a sacrifice of security. Use two-factor authentication (2FA) also called multi-factor authentication (MFA). Google Authenticator is one such app you can use on your phone to authenticate entry to a website or service.

Next, we talk about passwords and using a password manager like LastPass. Kevin has another idea about keeping passwords. Kevin describes his simple process of how he creates good passwords. Here’s Kevin’s algorithmic password generator steps.

• Check Have I Been Pwned? ONLY to see if you’ve been compromised as an investigative step. Just enter your email address and it will be checked and show you what websites, etc. are known to have been hacked and which your email address is associated with. Here’s an example of how to create a secure password:
• Use any word you’d like to use for your passwords with the following changes:
• 1. Anytime we create a password, the 2nd letter should be capitalized.
  2. The 3rd letter should be a special character like a !, %, $, etc.
  3. Then add the year you created the password as a reminder to change it the next year.
  4. After the year, add the version like “1.” So if you changed the password within the same year, you would change this number to “2.”
  5. At the end of the password, add 2 letters representing the name of the service or program e.g. “gm” for Gmail.

What are other ways to stay secure while working from home?

• Virtual Private Network. A VPN is one of the smartest ways to protect your online privacy and maintain your data security. ~ Wikipedia
• Kevin talks about using Linux. Linux is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged in a Linux distribution. ~ Wikipedia
• Spam scammer calls have not stopped: Do not let someone on your computer if you don’t know who that person is. 

So we wrapped up talking about Microsoft, Google, their products, overall usage, and privacy/security features and John asks Kevin how he defines what a brand is: “I’d say it’s your public-facing image.”

Contact Kevin Clemons

CALL (760) 299-4104 or email [email protected] 

"Branded" Podcast Contact Info

John Biethan
Contact the show

ALL MAVEN a Full-service Digital & Creative Agency

Intro/Outtro music credit

Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

This is the 3rd episode Chris Ryan has been on, and we’ve only done 5 episodes. What’s up with that? Simple. He’s a great co-host and we have a lot of fun together - as it should be.

Chris owns Ryan Video Productions. As he says on his website, “Let’s do some good work together!” He means it, as evidence by his client testimonials and the people I’ve talked to who’ve used his services. 

Chris and I share a love for music. We’ve both been involved in the seen for years. While Chris worked in a radio station DJ’n several shows, I started behind a mic producing podcasts before it was called podcasting. Back then, it was often called “audio blogging.” So yes, this episode is largely dominated by talking about the musicians, bands, and experiences we’ve had along the way. But don’t worry, Chris will let you know how best to prepare for your video shoot BEFORE you hire the videographer. 

Topics, Mentions, and Links to All The Music

• Chris listened to Spotify’s “Discover Weekly” and discovered Thomas Dolby’s album “Flat Earth.” The Flat Earth is the second album by Thomas Dolby. It was released in February 1984, peaking at #14 on the UK Albums Chart. The first single from the album was "Hyperactive!", which peaked at #17 in the UK Singles Chart, making it Dolby's highest-charting single in his home country. ~ Wikipedia. Thomas Dolby Blinded Us With Ringtones.
• Dan Hicks and The Hot Licks and I Scare Myself. 
• Musical Category: Fusion
• • Weather Report
  • Joni Michell and Jaco Pastorius
  • Joni Mitchell and Tom Scott: Tom Scott: Joni's Spark
  • Mingus & Joni Mitchell: The Black Saint & the Singer Lady: Goodbye Pork Pie Hat /Album: Mingus 1979
• Chris meets Frank Zappa who plays guest DJ in the Tucson radio station he was working in at the time. Zappa had just released You Are What You Is. In fact, Chris has credits in the liner notes for Zappa’s You Can’t Do That On Radio!
• When you’re getting ready to do a brand video, what do you need to consider? Figure out what you’re trying to accomplish...
• John Krasinski - Some Good News on YouTube.
• More musical artists Christ met while at the radio station.
• • Santana
  • Jackson Brown
  • Todd Rundgren 
  • Guns and Roses
  • Metallica
  • Rick Dango from The Band
  • Arthur Lee singer and guitar player for the band Love.
  • Little Feet
  • A phone interview with Pat Metheny
  • Béla Fleck. John mentions Echo in the Valley which is the follow-up to Béla Fleck and Abigail Washburn's acclaimed, self-titled debut that earned the 2016 Grammy for Best Folk Album.
  • John mentions Howard Levy and Béla Fleck & The Original Flecktones - "Sinister Minister" - Mountain Jam VII - 6/3/11.
• Chris continues to work “safely” on-site to produce videos and talks about how he does it.
• Chris talks about his experience shooting music videos. 
• • The Steely Damned 2: My Old School cover band for Steely Dan: Do It Again.
• Chris was up against Wolfman Jack for ratings - and had better ratings!
• John asks Chris if he knew in Tucson Rythem and Roots Concert Series, Jonathan and Susan Holden, who did a lot of work with KCXI Public Radio? John mentions seeing Greg Brown - Boom Town, in 2004 at the Lensic Theater in Santa Fe, NM when he was living there.
• • Roots Music… sanity music.
  • Music… it makes you feel normal

Contact Chris Ryan

Ryan Video Productions

"Branded" Podcast Contact Info

John Biethan
Contact the showALL MAVEN a Full-service Digital & Creative Agency

Intro/Outtro music credit

Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

Today we bring you Jani Jackson, M.Ed., for an in-depth conversation about Team Building. Jani is the Founder and Principal Consultant at Develop Your Team, located in the greater San Diego area. We’d be amiss if we didn’t mention that her dog Leah joined us as well for a brief part of the interview.

As a successful and dynamic corporate leader for over 20 years, Jani developed many high-achieving, engaged teams. She has brought her enthusiasm for people development to Develop Your Team, where she offers innovative solutions to groups striving to achieve peak performance.

Jani received her Master of Education from Colorado State University, with a specialization in Adult Education and Training. Her philosophy is that people achieve the highest levels of growth and development when they actively participate in their own learning. She applies this core philosophy as she works with groups to improve team dynamics, engagement, decision-making, and overall performance.  She is thrilled to have the opportunity to work with individuals and teams to help them grow and excel.

Key Takeaway

“Be willing to make an investment in the time upfront to build your relationships, make the connections strong - so that everything else you do goes smoothly - and you’ll get a huge payoff until the end of time, because of the investment you made in the team up front.” ~ Jani Jackson, Develop Your Team

Books mentioned

Conflict Without Casualties by Nate Regier: A Field Guide for Leading with Compassionate Accountability

The Five Dysfunctions of a Team by Patrick Lencioni: A Leadership Fable

Contact Jani Jackson

Jani Jackson, M.Ed.

DevelopYourTeam.com

Jani on LinkedIn

Email Jani

Or call her at (760) 652-5060

"Branded" Podcast Contact Info

John Biethan

Contact the show

ALL MAVEN a Full-service Digital & Creative Agency

Intro/Outtro music credit

Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

Chris Ryan and Reese Harris have known each other for years. I was lucky enough to get them both in the studio (2019) to talk about “brand equity” and so much more. We covered these topics in our conversation:

• Where Chris and Reese Met
• Brian Wilson’s movie Love and Mercy
• Tom Grant
• Jeune et Jolie's sound system
• Rhythm and Roots Concert Series in Tucson, AZ
• The band Calexico in Tucson, AZ
• KCXI Radio in Tucson, AZ
• Reese’s website Ree-Source.com
• What is branding?
• Examples of “genericized” brands: How Kleenex, Jacuzzi, and other big brands became generic names
• Andres Mendoza Pena - branding expert @ A.T. Kearney
• • The brand has to create or reshape a category or product type
  • The brand cannot be bigger than the product
• Be 1st or Be The Best
• Social Media and Privacy
• Brand Equity
• Dawn Herscher from Elegant Word (TEDx)
• Simon Sinek’s Start With Why TED talk
• Lee Clow 2018 Marketing Hall of Fame Inductee
• Tim Ferriss TED talk
• The Psychedelic Salon
• Gary Vaynerchuk
• Ken Nordine - Word Jazz 3 Video
• Simon Sinek’s Most Leaders Don't Even Know the Game They're In
• Culture devourers strategy
• Reese and Chris’s recommendations and top tips

Guest Contact Information

Reese Harris
Ree-Source.com

Chris Ryan
Ryan Video Productions 

"Branded" Podcast Contact Info

John Biethan
Contact the show
ALL MAVEN a Full-service Digital & Creative Agency

Intro/Outtro music credit

Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

This episode will grind your video gears and get you to stop putting-off doing your brand video. Good marketing strategically creates stories about brands that resonate with a target audience. 

Chris Ryan from Ryan Video Productions tells his story about how he approaches video storytelling to create a “brand story” which turns his clients into heroes. That’s his work. That’s his talent and gift. And we like that a lot.

Topics & Questions Answered

• How do you convey the importance to your clients about a storytelling video?
• When you create a personal emotional connection in a video, what do you see happen with your clients?
• How do you get a business to understand the purpose and magic of the storytelling piece?
• How important is video now when you consider all the other options like email, social media, etc.
• What types of storytelling videos are there?
• What about creating a “culture” video to communicate meaningful work?
• What happens when the meaning aligns with your purpose?
• What’s the biggest challenge people face with the video?
• How do you find the right videographer?
• What’s the one all-important thing people need to know about video?

Mentions and links

Simon Sinek Start With Why

Contact Chris Ryan

Ryan Video Productions 

Contact the show

John Biethan
Email the show
Direct (760) 282-4101
ALL MAVEN a Full-service Digital & Creative Agency

Intro/Outtro music credit

Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

Question: What’s Bacon got to do with ALL MAVEN?
Answer: Bacon is proof that God loves us!

In this episode, you’ll get to know ALL MAVEN’s CEO and branding maven Alexandra Renee-Polestra (THE MAVEN), and her partner and COO Joseph Poelstra, the Executioner.

Where did the name ALL MAVEN come from?

A name in its self is worth a lot of money. Which would you rather have to help you? A connoisseur or an expert?

As nouns, the difference between a connoisseur and an expert is that a connoisseur is a specialist of a given field whose opinion is valued; especially in one of the fine arts, or in a matter of taste while an expert is a person with extensive knowledge or ability in a given subject.

THE MAVEN (Alex) is a connoisseur. Her birthstone is alexandrite for the month of June.

What is branding?

Branding encompasses a feeling, an emotional connection, and a message. Branding is what you believe, how you believe, and how you execute that belief. Your brand is a belief system. 

Where is ALL MAVEN going in the near future?

We’re constantly clarifying our brand message. Having a great team as we have has helped solidify our brand and message.

And finally from Alex

If you’re considering doing branding and you’re not going to be hiring a professional branding company, do your research. Understand that it’s more than just design. Anyone can make a  professional design. There are lots of free tools out there that can help you do that. But think about and ask yourself:

• What is the underlying belief system of my company?
• What is my core message? What is my Why? (see Simon Sinek, Start With Why).
• Understand that your brand message is not tied to your product. It’s not tied to your service. If you have the same brand, it doesn’t matter what your product or service is. 
• So… what is it you really want people to feel and understand about your company?

Contact THE MAVEN

Schedule a call with Alex.

Contact the show

John Biethan
Email the show
or call 760-659-0315
ALL MAVEN a Full-service Digital & Creative Agency

Intro/Outtro music credit

Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish