It’s that time of year again when new product releases are coming left, right, and centre. While lots of golfers are excited about the possibility of new golf clubs, we increasingly see more and more complaints that technology can’t possibly be changing so quickly.

So can our clubs - in particular, drivers - actually keep getting better?

Hannah Holden, Jack Backhouse, and Tom Irwin discuss, and the All the Gear team are joined by Dave Neville, senior director of brand and product management at Callaway Golf, to find out what they are doing to keep improving their technology.