Smith Publicity book publicist and social media specialist Michela DellaMonica discusses the essentials of social media for authors. This episode, hosted by CEO Dan Smith, explores the best platforms for authors, tips to develop a meaningful following, and pitfalls to avoid when using social media as part of a book marketing campaign.

Corinne Moulder, Smith Publicity Director of Business Development, joins Michela DellaMonica and Dan Smith in a frank and wide ranging discussion about what authors should consider, and questions they should ask when selecting a book publicist or book marketing firm.

Smith Publicity Executive Director of Publicity Services Mike Onorato, who worked for years at Wiley, discusses book marketing support authors typically receive from traditional publishers compared to outside publicity agencies.

Steven Spatz, president of Bookbaby, discusses the realities, challenges and opportunities of self-publishing. From developing a positive author mindset and powerful promotional platforms to book marketing, Spatz provides interesting insights and advice based on decades of experience. He also explains the innovative self-publishing services of Bookbaby - one of the fastest-growing and influential companies in the self-publishing industry.

Greenleaf Book Group Director of Distribution Steve Elizalde explains the essentials of book distribution, and what authors need to do with book marketing to get their book in the hands of book buyers. Information every author needs to know!

Smith Publicity publicist extraordinaire and Fiction Team Leader discusses book publicity for novels, and offers outstanding insights into fiction book marketing.

Former Smith Publicity client Jane Morris, author of "Teacher Misery" discusses some amazing things she did to self-promote her book. Find out the great things she did to augment her book marketing and book publicity campaign.

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher