All Things Considered Franchising Podcast

Zach Beutler is this week's guest on "All Things Considered Franchising" podcast. He is the founding partner and Chief Development Officer of HorsePower Brands.

With over 16 years of experience in franchising, Zach has built multiple successful brands
and has a deep understanding of the industry. He is known for his expertise in sales, marketing,
and building strong relationships with franchisees. HorsePower Brands is an organization
comprised of service-based franchisors operated by founders who lead with honesty and
integrity and care about people’s success. It is raising the bar on franchisor excellence in the
franchise industry.

Zach shares his career path and how he got into franchising. He discusses the importance of making
good decisions and learning from bad ones. Zachary also highlights the challenges he faced in
building his first business and how he turned it around to achieve remarkable success.

He emphasizes the value of franchise support and the role of an FSO (Franchise Sales Organization)
in helping franchisees succeed. Zach explains how HorsePower Brands differentiates itself by
providing extensive support and multiple revenue drivers for franchisees. He states, “If you're
trying to create your own business, more power to you, but you can also do a franchise and do
it a lot faster with less stress and also get a great return on your investment.” Zach also discusses
the future of HorsePower Brands and the importance of making decisions as a business owner.

Scotty Milas can be reached at [email protected] and at (860)751-9126.

#allthingsconsidered #scottmilas #businessownership #franchiseopportunities #zacharybeutler
#horsepowerbrands #franchisesalesorganization #raisingthebar #committedtoyoursuccess

Joshua Hoffmann is the guest on the All Things Considered Franchising podcast this week and is the Director of Franchise Development for Groovy Hues, a service-based brand under Horsepower Brands.

Groovy Hues offers paint services, light renovations, and exterior maintenance, providing multiple revenue streams. The franchise focuses on operational support, marketing, and performance to help franchisees grow their businesses.

With over 12 years of experience in the franchising industry, Josh has a background in
operations and has worked with various franchisors in the home services sector.
Scott and Josh discuss the operational support and training provided by franchisors, the multiple revenue drivers of Groovy Hues, and the labor component of the franchise. Joshua also highlights the investment range and financing options available for potential franchisees.

When it comes to potential franchisees, Josh says, “You wanna get into a franchise that's going to support you. You may not like everything they do. You may not be in love with everything you do, but you gotta be able to get along with them and work together."

He also emphasizes the importance of having an exit strategy and finding a franchise that aligns with one's end goals.

Scotty Milas can be reached at [email protected] and at (860)751-9126.
Joshua Hoffmann can be reached at https://www.linkedin.com/in/joshua-hoffmann-55214aa2/.

#allthingsconsidered #scottmilas #businessownership #franchiseopportunity #joshuahoffman
#groovyhues #horsepowerbrands #exitstrategy #multiplerevenuedrivers #owneroperator #paintfranchisor #lightingfranchisor

Anthony Spagnola is the guest on the "All Things Considered Franchising" podcast this week. He is the Director of Franchise Development for Mighty Dog Roofing, a service-based franchise under Horsepower Brands.

With a background in software and marketing, Anthony has been involved in the franchise industry for over 10 years. He has experience in lead generation, franchise consulting, and even owned two restaurant franchises himself.

Scotty and Anthony discuss the benefits of franchising, the unique business model of Mighty Dog Roofing, and the characteristics of successful franchisees. Mighty Dog Roofing offers a range of exterior services, including roof replacements, repairs, siding, gutters, windows, and solar. They utilize a subcontractor model, allowing franchisees to focus on sales and marketing while
subcontractors handle the labor. The franchise provides extensive support in marketing, call
center services, and technology. Mighty Dog Roofing has sustained rapid growth and high
average unit volumes. Anthony says, “Our first- or second-year franchisees are averaging over a
million and a half in annual revenue.”

Anthony highlights the importance of sales and marketing in the franchise, as well as the support provided by Horsepower Brands. He also mentions the recent awards won by Mighty Dog Roofing and invites listeners to attend their Discovery Day event.

Scotty Milas can be reached at [email protected] or at (860)751-9126.
Anthony Spagnola can be reached at https://www.linkedin.com/in/anthonyspagnola/

#allthingsconsidered #scottmilas #businessownership #franchiseopportunities
#anthonyspagnola #mightydogroofing #discoveryday #horsepowerbrands

Turp Ricketts, Vice President of Development for Horsepower Brands, joins Scott Milas on this episode of All Things Considered Franchising podcast to discuss the exciting lighting franchise, Blingle!

Turp shares his journey into the franchising industry and highlights the unique opportunities that
Blingle offers. Blingle focuses on holiday lighting, commercial and residential landscape lighting, and event lighting. Turp emphasizes the importance of having an entrepreneurial spirit and the ability to
execute in order to succeed in franchising. Turp says, “Nobody brings in a premier lighting
company like Blingle, where you have your holiday lighting, both commercial, and residential, you
have commercial residential landscape and permanent lighting, and then event lighting as
well."

He also discusses the supportive and connected culture at Horsepower Brands, where
franchisees receive ongoing guidance and training. Turp concludes by encouraging listeners to
take action and explore franchising as a path to business ownership!

Scotty Milas can be reached at [email protected] or at (860)751-9126.
Turp Ricketts can be reached at www.linkedin.com/in/turp-ricketts-060810101 or at
www.blingle.com.

In this episode of All Things Considered Franchising, Scotty Milaswelcomes Courtney Reppert to the show! Courtney is a seasoned franchisee and is currently part of the Bumble Bee Blinds franchise with HorsePower Brands. She is the franchise development manager for Bumble Bee Blinds.

Courtney's franchise journey ranges from being a multi-unit franchisee to becoming
a franchisor. Scotty and Courtney also discussed the business model of Bumblebee Blinds, which is a full window treatment franchise that is scalable and simple!

Scotty and Courtney both emphasize the importance of finding a franchise opportunity that aligns
with your values and goals and the benefits of working with a franchise coach to navigate the
due diligence process.

They also spoke of the impact of COVID-19 on the franchise industry and
the future of franchising and entrepreneurship. Additionally, they touch on the advantages of
joining a franchise system and the importance of having an exit strategy. The business model of
Bumble Bee Blinds is also discussed, which is a scalable and simple full window treatment
franchise with both an owner-operator and executive model.

The infrastructure of Bumble Bee Blinds is also highlighted, with the importance of having a full-time general manager in place for the executive model. The sales and marketing support provided by HorsePower Brands for Bumble Bee franchisees is also discussed, as well as the ideal characteristics for a successful Bumble Bee franchisee, including sales aptitude and accountability. Courtney also educates the audience on the financial requirements for investing in Bumble Bee Blinds. Finally, the importance of front-loading and funding correctly is discussed, as well as the growth and traction of Bumble Bee Blinds.

Listeners are encouraged to contact Scotty or Courtney for more
information on Bumblebee Blinds and to dedicate time to the learning process to make
validated decisions in the franchise industry.

Scotty can be reached at [email protected] and at (860)751-9126.
Courtney can be reached at https://www.linkedin.com/in/courtney-carter-reppert-a35535189/

#allthingsconsideredfranchising #scottmilas #businessownership #franchiseopportunity #bumblebeeblinds #scottymilas
#courtneyreppert #horsepowerbrands #moneytalks #aptitudeandaccountability #duediligence #franchisevideos #franchisorvideos #franchiseevideos #howtofranchise

Cary Tober is the Vice President of Franchise Development at the REP'M Group, an FSO (franchise sales outsourcing company) that handles 13 brands in various categories. With over 14 years of experience in franchising, Cary has a deep understanding of the industry and has helped numerous
individuals find the right franchise opportunity.

Cary joins Scotty on this episode of "All Things Considered Franchising" Podcast to discuss:

-the benefits of franchising

-the importance of finding the right brand for each individual and

-the level of effort required from franchisees.

Cary also shares insights into the pet industry and the new opportunities it presents. He says, “The pet industry has seen a significant increase in demand, with more households treating their pets like kids.”

Scotty Milas can be reached at [email protected] and at (860)751-9126.
Cary Tober can be reached at www.repmgroup.com and at (704)620-2802.

#allthingsconsidered #scottmilas #businessownership #franchiseopportunity #carytober
#remgroup #petindustry #fso #beyourownboss #splashanddashfordogs #safetyforward

Scotty Milas' guest on "All Things Considered Franchising" podcast is Nancy Lanard, President and Founder of Lanard and Associates!

Scotty and Nancy discuss the importance of having an attorney review a contract before signing it, even if the franchise document is not negotiable. Nancy explains that her role is to educate the client on the details of the contract and the obligations therein. Scotty emphasizes that it would be foolish not to have a legal review, just as one would not buy or sell a house without a contract. Nancy agrees and explains that even if the franchise agreement is not negotiable, understanding it is essential to know what you are entering.

Scotty and Nancy discuss the importance of having a legal review of a Franchise Disclosure Document (FDD) before signing. The FDD is typically 350 to 375 pages and can be very overwhelming for someone considering an investment in a franchise. Scotty recommends getting an organization such as Nancy's to review the document and explain the responsibilities of both the franchisor and the franchisee. Nancy suggests that when someone receives the FDD, they should do three things right away:

1: Look at the financial information

2: Read the agreements carefully, and

3: Make sure to ask any questions they have.

They should also have an attorney review the agreement before signing. The FDD is a 10-year agreement and is very important, so it's critical to make sure everything is understood.

In this conversation, Scotty and Nancy discussed when the best time is to review the FDD and franchise agreement. Nancy recommended that prospective franchisees read the first 20 items of disclosure in the FDD. She also suggested that franchisees talk to franchisees listed in the FDD to get an unbiased view of the franchise. Moreover, Nancy noted that it is important to look at the financial health of the franchisor. She said that the best time to contact a franchise attorney is when the prospective franchisee has narrowed down their choice to one or two franchises they are looking to move forward with. Nancy concluded that it is like a marriage and a parent-child relationship when it comes to a franchise agreement, and the franchisor needs to exercise control over the franchisee.

Finally, they discuss the process of becoming a franchisee. Scotty explains that one of the important steps is reviewing the Franchise Disclosure Document (FDD). They go on to explain that FDD will vary depending on the franchise system, as some are emerging brands, and some have been around for a longer time.

Nancy also outlined two key areas to look out for in the FDD:

Item 7, which details the cost to open and operate, and

Item 19, which is the revenues of franchises. Understanding these two areas is essential for anyone interested in becoming a franchise owner.

Scott Milas can be reached at [email protected] and at (860)751-9126.

Nancy Lanard can be reached at www.lanardandassociates.com and at (215)392-0030.

#allthingsconsidered #scottmilas #businessownership #franchiseopportunity #nancylanard #lanardandassociates #FDD #franchiseattorney #prospectivefranchisee

Alex Rossman is today's guest on "All Things Considered Franchising" Podcast.

Alex is the CEO of Rossman Media, an agency that has worked with Virgin Atlantic, Orange Theory, and other well-known brands. Alex discussed his story of going from being a college student at the University of Arizona to becoming a successful entrepreneur. He had worked in sales at ADP but eventually decided that wasn't the right career path for him. He then started his own business!

Scotty and Alex discussed the importance of researching and exploring franchising
opportunities and how his agency can help entrepreneurs build their business models and
find the right fit. Alex discussed his desire to own his own business and his experience with
entrepreneurship. He grew up in an entrepreneurial household, with their father being an
attorney and owning his own practice. This instilled in him a desire to take risks and go
down the path of entrepreneurship. After college, Alex worked at ADP, which gave him an
understanding of how businesses operate and how to talk to C-level executives. Alex then started his digital marketing agency. Scotty then discussed the importance of sales aptitude in entrepreneurial success, noting that those who are uncomfortable in front of people should focus on the behind-the-scenes aspects, such as social media and digital platform marketing, while those who are more comfortable should focus on networking and chamber activities.

Alex discussed his thoughts on sales aptitude, which he learned from their experience at
APD. Alex recommended doubling down on one's superpowers, hiring for their weaknesses, and using content and video to share their story. He also
discussed the need to fuel the business by engaging in marketing activities and the
emergence of the conscious consumer, who looks at ingredients and stories before making a
buying decision.

Scotty Milas can be reached at [email protected] and at (860)751-9126
Alex Rossman can be reached at www.RossmanMedia.com

#allthingsconsideredfranchising #podcast #scottymilas #franchiseconsultant #alexrossman #rossmanmedia #marketingforfranchises

Today’s guest on Scotty Milas' All Things Considered Franchising is Martin McDermott.

Martin is the president and founder of Franchise Interviews and a professor at Purdue University, teaching marketing and course leadership.

Scotty and Martin discuss the changes the franchising industry has gone through over the years and how
it has become a political topic. They also talk about the importance of doing research before diving into franchising.

Martin talks about how the number of franchising systems has increased since 1999, when there were 1,200 systems. They discuss the pros and cons of the increasing number of franchising systems and Martin states that what they love about franchising is that it presents an advantage because it provides two important
things: the expertise and guidance of a franchisor, and the power of a brand name.

Scotty encourages people who are considering franchising to explore all their options.
Scotty and Martin discussed the advantages of buying a franchise. Scotty explained that
buying a franchise is like starting on third base since you are getting a sophisticated system
and strong brand that someone has worked on for a long time.

The two concluded that the number one piece of advice they hear from aspiring entrepreneurs looking to
buy a franchise is to do something that they are passionate about. Scotty and Martin are discussing the role
of franchising in the life of aspiring entrepreneurs.

Martin points out that franchising is a great way for aspiring entrepreneurs to get their
start, and that they need to do their research and use the guidance of franchise consultants
to make the right decisions. Scotty adds that ego can sometimes get in the way of the
decision process, and that it is important to take a step back and make sure that the
decisions being made are the right ones.

Scotty Milas can be reached at [email protected] and at (860)751-9126.

Martin McDermott can be reached at http://www.franchiseinterviews.com or on LinkedIn: https://www.linkedin.com/in/martinjmcdermottdba/

#allthingsconsidered #scottmilas #franchiseopportunities #businessownership
#martinmcdermott #franchiseinterviews #purdueuniversity #franchiseconsultant

In this episode of All Things Considered Franchising, Scotty Milas interviews Mona Janes, the
President and Founder of Creative Funding. With over 30 years of experience in helping clients
strategically figure out their funding, Mona has an excellent handle on business financing
options.

Mona and Scotty discuss various funding options available to qualified clients. They cover the
types of loans, the criteria for each loan, and how to qualify for them. They also talk about the
importance of a business strategy and how to expand a business in the future.

Mona emphasizes the importance of having a solid business plan and the impact of personal credit, collateral, and cash flow on funding options. With the uncertainty caused by COVID-19, alternative funding options can be a wonderful way to secure funding when traditional options are not available. It is important to do due diligence and explore all options before making a decision. Mona also highlights the importance of paying attention to buildout costs for brick-and-mortar businesses and personal funding options for those who do not want to take out a loan. Additionally, Mona explains the benefits of Rollover for Business Startups (ROBS) and how it can help business owners build wealth in their retirement accounts while lowering their corporate tax liability. Finally, it is important to start financing research early and explore multiple financing options. Scotty and Mona also discuss the value of working with a consultant who prioritizes the client's best interests and explores financing options from every direction.

Scotty Milas can be reached at [email protected] and at (860)751-9126.
Mona Janes can be reached at [email protected]

#allthingsconsidered #scottmilas #businessownership #franchsieopportunities #monajanes
#rolloverforbusinessstartups #creativefunding #brickandmortar #notvanillaorchocolatesundae #fundingoptions #ROBS