All Things Fitness and Wellness

This week on This Week In Fitness, Crunch Fitness expands its Crunch 3.0 model with dedicated Pilates, strength, boxing and recovery spaces, while EGYM updates its BioAge fitness indicator and introduces a new longevity-focused training program.

We also cover Nike and Hyperice’s next move in wearable recovery technology, STRONG Pilates’ expansion into Central and Eastern Europe, Atlanta’s new citywide physical activity initiative and a survey examining how health tracking may be affecting consumer wellbeing.

Stories this week:

• Crunch Fitness expands Crunch 3.0 with reformer Pilates, boutique-style training studios, contrast therapy, infrared saunas and red light therapy.

• EGYM updates BioAge using data from millions of workouts and launches a structured Longevity program focused on strength, cardiovascular fitness and mobility.

• Nike and Hyperice introduce the Air Zoom Hyperslide after the Hyperboot generated more than $10 million in its first eight months.

• STRONG Pilates signs a master franchise agreement with Xtreme Brands to enter Poland, the Czech Republic and additional Central and Eastern European markets.

• Atlanta launches Make Atlanta Your Own Gym, encouraging residents to use more than 300 public parks, trails and outdoor spaces for physical activity.

• A Naturepedic-commissioned survey finds many Americans track health metrics daily, while some report feeling overwhelmed by health advice and optimization culture.

This Week In Fitness delivers a concise look at the business, technology, programming and consumer trends shaping the global fitness and wellness industry.

This week on This Week In Fitness, we're covering one of the biggest obesity drug developments of the year as Eli Lilly reports positive Phase 3 results for retatrutide, a potential next-generation obesity treatment. We also look at ClassPass' new partner protections for gyms and studios, Crunch Fitness' $100 million expansion into Phoenix, Ultimate Longevity Center's rapid franchise growth, Planet Fitness' new partnership with Apple Music, and Wattbike's integration with EGYM.

Stories this week:

• Eli Lilly reports positive Phase 3 trial results for retatrutide, with participants losing up to 22.6% of their body weight. The company plans to seek U.S. regulatory approval in early 2027.

• ClassPass introduces new partner protections, including enhanced fraud prevention, dynamic pricing insights, and Mindbody Direct Protection to help gyms and studios safeguard their direct business.

• CR Fitness Holdings announces plans to invest approximately US$100 million to open 20 Crunch Fitness clubs across the Phoenix market by the end of 2027.

• Ultimate Longevity Center awards 200 franchise territories before opening its first location, highlighting continued momentum in the longevity and preventative health sector.

• Planet Fitness partners with Apple Music, offering free music subscriptions to new members while hosting themed '90s Night workout events at more than 600 clubs.

• Wattbike integrates with EGYM, allowing VO2 Max estimates and cycling performance data to contribute to members' Cardio BioAge scores.

Whether you're a gym owner, studio operator, supplier, investor, trainer or fitness executive, This Week In Fitness brings you the biggest stories shaping the global fitness business each week.

Subscribe for weekly fitness business news, industry trends, technology, franchising, wellness and connected fitness updates.

This week on This Week In Fitness, we're covering Bloomberg's report that United PF Holdings, the largest Planet Fitness franchisee, is negotiating a potential debt-for-equity restructuring, Playlist's launch of AI Concierge for Mindbody customers, Ultimate Longevity Center's rapid franchise expansion, DEKA's new global Gym vs Gym competition, Peloton's latest strength-focused training program, and Myzone's new report on exercise habits and member engagement.

Stories this week:
• Bloomberg reports United PF Holdings, the largest Planet Fitness franchisee, is negotiating a potential debt-for-equity transaction with lenders as it addresses upcoming debt maturities.
• Ultimate Longevity Center awards 200 franchise territories before opening its first location, signaling continued interest in longevity, recovery and preventative health concepts.
• Playlist launches AI Concierge, an artificial intelligence-powered virtual front desk for Mindbody customers that automates customer communication, appointment booking and lead response.
• DEKA introduces Gym vs Gym, a new global competition allowing more than 1,000 affiliate gyms to compete using the standardized DEKA Mile format.
• Peloton launches HiLit+, a new seven-week strength, mobility and recovery program as the company continues expanding its longevity and strength training strategy.
• Myzone releases its State of Global Exercise Behaviour 2025 report, finding that consistency, community and moderate-intensity exercise remain key drivers of long-term member engagement.
Whether you're a gym operator, studio owner, supplier, investor, trainer or fitness executive, these are the business stories shaping the future of the fitness industry.
Stay fit, stay informed, and keep your fitness business in shape.
#fitnessbusiness #gymowners #fitnessindustry 

This week on This Week In Fitness, we're breaking down new data from ABC Fitness on member acquisition, retention and consumer spending, ŌURA's new collaboration with LillyDirect to support people using GLP-1 medications, UFC GYM's launch of medically supervised longevity clinics, and Crunch Fitness' appointment of a new Chief Executive Officer.

We'll also look at TRX's expansion into mass retail through a new licensing partnership and reflect on the legacy of fitness pioneer Les Mills Sr., whose influence helped shape the modern group fitness industry.

Stories this week:

• ABC Fitness releases its Mid-Year 2026 Wellness Watch Report, showing slower membership growth, stronger member engagement, rising consumer spend, and the growing importance of community.

• ŌURA and LillyDirect partner to combine wearable health tracking with GLP-1 care, expanding digital support for patients using prescribed weight-loss medications.

• UFC GYM and NexGen MD Scientific officially launch PWR Clinics, bringing medically supervised longevity, hormone therapy, GLP-1 programs, and wellness services into UFC GYM locations.

• Crunch Fitness appoints President Chequan Lewis as Chief Executive Officer, succeeding Jim Rowley during a period of continued global expansion.

• TRX announces a retail licensing partnership with Blulabs that will expand its product portfolio into more than 25,000 retail locations.

• The fitness industry remembers Les Mills Sr., Olympian, entrepreneur, and co-founder of the Les Mills brand, who passed away at the age of 91.

Whether you're a gym operator, supplier, investor, technology company, trainer, or fitness executive, these are the business stories shaping the future of the industry.

Stay fit, stay informed, and keep your fitness business in shape.

On This Week In Fitness, we're covering reports that private equity firm L Catterton is in exclusive talks to acquire a stake in HYROX, a new multinational analysis projecting billions in economic value from combining structured exercise with GLP-1 medications, and the Health & Fitness Association's efforts to strengthen the fitness industry's role in healthcare and public policy.

We also examine ISSA's new Fitness Business Bundle, launched as industry sources estimate that approximately 80% of new personal trainers leave the profession within their first two years. Plus, Amped Fitness launches a creator program with a $25,000 prize pool, and Peloton sends eight of its top New York instructors to London as part of a summer instructor exchange initiative.

Stories this week:

• HYROX reportedly attracts interest from L Catterton as the fitness racing brand surpasses 1.3 million participants and expands its global training ecosystem
• New FTI Consulting analysis finds structured exercise improves health outcomes and economic returns when paired with GLP-1 medications, with projected benefits reaching billions across multiple countries
• More than 130 fitness industry leaders gather in Washington, D.C. for the Health & Fitness Association's Advocacy Summit, conducting 92 meetings with lawmakers and federal policymakers
• ISSA launches its Fitness Business Bundle focused on marketing, lead generation, AI, automation, and business development for fitness professionals
• Amped Fitness introduces the Amped Creator Program and Summer Creator Challenge with $25,000 in prizes for member-generated content
• Peloton brings Robin Arzón, Cody Rigsby, Alex Toussaint, Ally Love, Emma Lovewell, and other instructors to London for a summer community engagement series

Whether you're a gym operator, fitness executive, supplier, investor, trainer, or wellness professional, these are the stories shaping the future of the fitness and wellness industry.

Stay fit, stay informed, and keep your fitness business in shape.

#FitnessIndustry #HYROX #GLP1 #Peloton #ISSA #HealthAndFitness #FitnessBusiness #GymBusiness #HealthTech #WellnessIndustry

George Gregan is a World Cup-winning rugby legend — but his second act might be even more interesting. After retiring from professional sport, George became Chairman and Athletic Director of FSU (Fitness Solutions), the parent company behind PTP Fit, one of Australia's most recognized performance training brands. PTP's lineup spans resistance bands, PowerTubes, the Total Resistance System, foam rollers, yoga mats, and more, backed by free programs and video tutorials that support the full training journey. Under the FSU umbrella also sits Australia's most comprehensive yoga and Pilates brand, offering premium mats and Pilates equipment designed for serious practitioners. And alongside all of that, George co-founded Bahe, a recovery and grounding footwear brand rooted in wellness. Together, he has built a portfolio that touches nearly every corner of the fitness and wellness product space.

Now he's setting his sights on the United States, and he's doing it in real time.

In this episode, George joins host Krissy Vann to talk about the journey from athlete to entrepreneur, the lessons learned building across multiple product categories, and why success in Australia doesn't automatically translate into a blueprint for America. If you're scaling a brand, entering a new market, or navigating the challenges of product-based businesses in the fitness and wellness space — this conversation is for you.

🎙️ All Things Fitness and Wellness (ATFW) is a B2B podcast covering the business of fitness, wellness, gyms, studios, technology, investment, and industry trends.

Connect with George Gregan: https://www.linkedin.com/in/george-gregan-42596662/

Connect with Bahe: https://bahe.com.au/

Connect with PTP Fit: https://us.ptpfit.com/pages/about-ptp

This week on This Week In Fitness, we're covering Hims & Hers' growing health and wellness ecosystem, World Gym's major HYROX partnership in Taiwan, the launch of Oura Ring 5, new data on stress and exercise habits among Americans, and Planet Fitness franchisee Easy Mile Fitness' $30 million expansion in Oregon.

Stories this week:
• Hims & Hers adds MyFitnessPal, iFIT, Dexcom, Flo Health, HelloFresh, Factor and more to its Benefits program
• World Gym and HYROX announce a three-year partnership across 140 clubs in Taiwan
• Oura launches Oura Ring 5 with GLP-1 Insights, Health Radar and expanded health monitoring features
• New survey finds 72.7% of Americans experience stress regularly while 69.2% use exercise to cope
• Planet Fitness franchisee Easy Mile Fitness invests $30 million to expand and upgrade clubs in Oregon
Stay fit, stay informed, and keep your fitness business in shape.

#FitnessBusiness #HimsAndHers #HYROX #WorldGym #OuraRing #WearableTech #PlanetFitness #GLP1 #FitnessIndustry #HealthTech #WellnessBusiness #ThisWeekInFitness

In this episode, we revisit some of the most memorable conversations we've had on leadership, discipline, resilience, and the mindset required to build something meaningful.

Featuring Joe De Sena, founder of Spartan Race, Pete Holman, inventor of the TRX Rip Trainer and Nautilus Glute Drive, and Alan Leach, CEO of West Wood Club and one of the fitness industry's most respected voices in sales and leadership, this compilation brings together hard earned lessons from people who’ve spent decades building, innovating, and pushing through adversity.

From Spartan mentality and mental toughness, to leadership under pressure, to the importance of discipline, communication, and consistency, these conversations explore what separates high performers from everyone else.
Whether you’re leading a company, a team, or simply trying to become better in your own life, this episode is packed with perspective that still holds up years later.

This Week In Fitness is your weekly breakdown of the biggest fitness business stories shaping the industry, covering the trends, investments, consumer behavior shifts, and business moves operators need to know, all in under 5 minutes with host Krissy Vann.

This week:
• GymNation secures a $100M financing deal backed by BlackRock to fuel GCC expansion and international growth
• Nike announces its first global gym partnership with The Yard Gym following the closure of Nike Studios
• Headspace reports growing workplace mental strain as AI adoption and organizational change reshape employee wellbeing
• Life Time launches Dynamic Nutrition Coaching across more than 190 locations
• ISSA introduces a Menopause Coach Certification as women's health and longevity continue gaining attention
• Pure Barre brings back Reform as Pilates inspired and hybrid programming continue growing
• Planet Fitness returns its High School Summer Pass program with support from Gymshark
• Fiji Airways launches FlyWell, bringing wellness and recovery into air travel
Stay fit, stay informed, and keep your fitness business in shape.

#fitnessbusiness #fitnessindustry #gym #gymowners 

Fitness business leadership advice for gym owners, operators, and fitness professionals. Hear leadership lessons, mindset strategies, and motivational takeaways from top fitness industry executives.

In this special ATFW Vault episode, we're revisiting some of the best leadership advice we've gathered from past conversations with Mark Mastrov, Chairman and Founder of 24 Hour Fitness, Adam Sedlack, CEO of UFC Gym, and Maria Gonzalez, CEO of ClubFitness Greensboro in North Carolina.

From resilience and motivation to leading teams and navigating challenges, these are the kinds of lessons that stay relevant whether you're running a single location, scaling a business, or growing as a leader.

Mark shares insights shaped by building one of the most recognized brands in fitness. Adam brings perspective on leadership, culture, and growth from leading UFC Gym. Maria offers lessons on leading people and continuing to move forward through challenges.

Whether you're a gym owner, fitness operator, personal trainer, executive, or aspiring leader, this episode is packed with practical reminders and mindset takeaways that can apply both inside and outside the business.

Topics include fitness leadership, gym management, mindset, motivation, resilience, team culture, and business growth.

Subscribe for more conversations with the leaders shaping the future of fitness and wellness.

#FitnessBusiness #GymOwners #Leadership #FitnessIndustry #PersonalTraining #HealthClub #Wellness #ATFWPodcast