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All Things Retail: The Store WPP
All Things Retail: The Store WPP episodes
- How Retail Can Change The WorldAnneliza Humlen talks about the role of retail in augmenting Corporate Social Responsibility (CSR) programs by empowering and engaging consumers through a business's retail experience.0 min
- Retailing in the IoT AgeDavid Roth explores What does retailing mean when "things" talk to each other?0 min
- Content and Commerce on the Path to RetailGwen Morrison leads a panel discussion on how content, commerce and technology have commingled in the retail environment that not just blurs but destroys traditional channels.0 min
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- NetShoes Case StudyMarcelo Castelo presents a case study of a partnership between Brazilian ecommerce player NetShoes and Brazilian telecoms to provide free mobile data access to it's website.0 min
- Reimagining Commerce Inside AmazonJoe Lampertius takes a tour of what the future of retail looks like sitting in Amazon's chair.0 min
- Generous BrandsHermann Behrens: At times when the world is increasingly disjointed and disrupted, how do retailers respond to the core emotions of their consumers and create experiences that are meaningful, memorable and generous?0 min
- IoT Changes Design ThinkingTim Greenhalgh discusses how a world of connected things expands the scope of designing shopper experiences.0 min
- ABCs Of Data and Shopping TodayBryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.0 min
- Content & CommerceMarketers are redefining how to weave brand stories into social media and other digital platforms of influence. Hear how technology and retail media leaders are delivering content experiences that are “contextually relevant” and activate purchases.0 min
About All Things Retail: The Store WPP
From the publisher's feed
The Store WPP is WPP’s global retail practice. With offices in London and Chicago, we share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports our client initiatives.
Our mission is to help grow the retail expertise across the Group in an increasingly dynamic landscape and extend WPP’s extraordinary leadership in retail. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands, technology and Shopper Marketing. The Store interprets learnings and insights to a broad audience inside and outside of WPP in the form of conferences, articles, webinars, guest lectures at universities, and digital content.