All Things Retail: The Store WPP

All Things Retail: The Store WPP

By The Store WPPBusinessNewsTech NewsManagement
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All Things Retail: The Store WPP episodes

  • Pivot to Passive
    As smart-phone based algorithms become smarter and "know" their owner better, brands are beginning to market to bots and algorithms rather than humans. The pivot from human buyers to bot buyers.
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  • The New Customer, The Algorithm
    Gwen Morrison introduces the bot as your new customer. Forget about bricks and mortar. Forget about flesh and blood. Your new customer is a bot that's learned your customer's preferences.
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  • The New Tribe of Shopper
    A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping. These shoppers aren't defined by traditional demographics but by a mental and emotional connection to their brands.
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  • Wantedness
    How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.
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About All Things Retail: The Store WPP

From the publisher's feed

The Store WPP is WPP’s global retail practice. With offices in London and Chicago, we share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports our client initiatives.