All Things Video

Loren Rochelle is the Co-Founder and CEO of Not Ordinary Media (NOM), which helps advertisers optimize video buys across social media platforms. Prior to launching NOM, Loren was an Account Director at Giant Media and the VP of Accounts at Channel Factory.

In this episode, Loren explains the evolution of social video distribution – from the early days of video seeding to today's more transparent and data-driven approach to paid media. We discuss industry challenges like brand safety, the emergence of Snapchat and Musical.ly as new video platforms, and Loren’s predictions about the future growth of live streaming and shoppable video. Finally, she encourages other entrepreneurs to build a strong support network and “be relentless” in pursuing their dreams.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies.

OUR SPONSOR

This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.

This is a special live episode that was originally recorded as part of VidCon 2017’s Industry Track. Our guests include:

• Steve Arhancet (Co-CEO of Team Liquid)

• Michal Blicharz (VP, Pro Gaming at ESL)

• Justin Dellario (Director of Esports Programs at Twitch)

• Stan Press (Managing Director, Digital and Gaming at Magid Advisors)

In this episode, we discuss the growing popularity and commercial success of esports. We examine the differences between competitive gaming and traditional sports, debate the key metrics for measuring audience engagement, and offer suggestions to make esports more accessible to mainstream audiences. Finally, the panelists offer their predictions for the continued evolution of esports: from the growth of franchising and consolidation of professional teams to technological advances and a potential financial bubble.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies.

OUR SPONSOR

This episode is brought to you by Paladin, the premier technology provider for next-generation media companies. The Paladin platform automates mission critical functions, from creator management and payments to business intelligence and campaigns. Visit paladinsoftware.com to learn more or request a product demo.

Chad Sahley and Sam Michie are the Co-Founders of Social Bluebook, a resource to help creators find their brand value and give them a starting point in negotiations. Chad began his career at ABC and then started his own production company, Hieroglyphic Productions. Sam worked in technology sales at Adaptive Computing before transitioning to digital media and entertainment with a job at Maker Studios, where he met Chad. Inspired by their experience at Maker, Chad and Sam decided to launch Social Bluebook to help creators make a living by doing what they love.

In this episode, Chad and Sam share Social Bluebook’s mission to empower and inform creators in brand negotiations. We discuss the merits of creating programmatic solutions for influencer marketing and examine the difference between their sell-side (creator focused) marketplace and other buy-side (advertiser focused) exchanges. Chad and Sam explain their decision to pursue Regulation A+ Equity Crowdfunding (a “Reg A” financing), which allows both accredited and non-accredited investors to purchase ownership stakes in the company, at a minimum $500 investment. And finally, they predict that brands will shift from renting to owning audiences while creators will create their own brands and monetize through e-commerce.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies.

OUR SPONSOR

This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.

Ryan Socash is the Managing Director of Mediakraft Poland, a next-generation media company focused on lifestyle content for young audiences. Prior to joining Mediakraft, Ryan was a successful musician, radio host, and TV personality – sharing his experiences as an American expat in Poland, the country he so affectionately calls “the true romance of my life.”

In this episode, we learn about Ryan’s entrée into the media business – from an early start in the music industry to becoming a radio personality, and ultimately being tapped to lead Mediakraft’s expansion into Poland. Attracted by the possibilities YouTube offered as “a platform without a gatekeeper,” Ryan launched a creator network to invest in digital talent. Later, his team created original productions and expanded to other online video platforms, inspired by the work of his professional counterparts in Turkey and Germany. Finally, Ryan predicts that Snapchat will be a short-lived phenomenon in Eastern Europe and highlights the potential of Facebook to serve older audiences.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!

Rene Paulesich is the Global Alliance Lead for UUUM, one of Japan’s leading digital entertainment companies. Prior to joining UUUM, Rene worked in localization for major game publishers Square Enix and Nintendo in Europe, before making his way to Japan to join a small studio where he could be more involved in the game development process.

In this episode, Rene and I discuss the Japanese video market and his role in fostering international partnerships for UUUM. Rene offers insight into Japan’s fascination with YouTube and Twitter, though Facebook, live streaming, esports, and SVOD / OTT have yet to garner much popularity like they have in North America and other parts of APAC. Finally, he offers his predictions about the continued growth of influencer marketing, eventual convergence between TV and online video content, and localization technology’s potential to enable a more connected world.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Paladin, the premier technology provider for next-generation media companies. The Paladin platform automates mission critical functions, from creator management and payments to business intelligence and campaigns. Visit paladinsoftware.com to learn more or request a product demo.

Kevin Yee is the Chief Marketing Officer for POPS Worldwide, one of Southeast Asia’s leading digital entertainment companies. Prior to joining POPS, worked at OgilvyOne and CJ CGV, a major Vietnamese cinema.

In this episode, Kevin talks about growing up in an entrepreneurial media family and his first experiences connecting to a community as a marketer. We discuss his experience working in the U.S., Singapore, and Vietnam and the explosive growth of video in Southeast Asia. Finally, we learn more about POPS Worldwide’s mission to convey universal truths through content and make video accessible in every village.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content...

Jenna Mok leads business development for Google Play in South Korea, forging entertainment app partnerships and overseeing the Korean launch of Google’s DayDream VR platform. Earlier in her career, Jenna worked in research and financial analysis at Morgan Stanley and Third Bridge before making her way to CJ E&M, Korea’s largest media and entertainment company. During her time at CJ E&M, Jenna was part of the founding team behind DIA TV, Korea’s largest MCN.

In this episode, Jenna offers her perspective into the Korean and Chinese media markets, highlighting both the similarities and differences with the Western video world. She explains CJ E&M’s decision to launch its DIA TV creator network and chose to differentiate itself by helping social influencers expand their careers to TV and radio. Finally, she predicts that direct monetization models, VR, and AI will fundamentally change the online video ecosystem over the next few years.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast...

Tony Delmercado is the Co-Founder & COO of Hawke Media, an LA-based month-to-month marketing agency. Prior to Hawke, Tony explored several different careers and entrepreneurial ventures – from selling his local lawn-mowing business at age 17 and pursuing architecture to managing a nonprofit and aiming to reinvent the music business.

In this episode, we discuss what makes a successful marketer and how brands can harness the power of online video to tell their story. Tony shares his belief that quantity and quality are not mutually exclusive, explains the evolution of the e-commerce industry, and comments on the fact that video platforms and audiences are simultaneously pushing for longer content experiences and shorter ad formats. Finally, Tony offers predictions about the future of shoppable video, augmented reality (AR) revolutionizing the retail shopping experience, and advancements to multi-touch attribution for online marketers.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast...

Doug Greiff is the Co-Founder of MiTú, a digital media company that brings a Latino POV to mainstream entertainment. Prior to MiTú, Doug worked at VH1 and then spent 10 years at Nickelodeon, primarily in program development. He and his wife Beatriz Acevedo started a production company for Latino content in 2001 – beginning a journey that culminated in the launch of MiTú in early 2012.

In this episode, we discuss the universal language of storytelling and how Latino content is quickly becoming mainstream. Doug shares his experience transitioning from traditional entertainment to the world of digital media and the many lessons learned along the way: differences in story pacing, how to create binge-watch programming, and casting digital influencers to help with promotion. Finally, we explore MiTú’s decision to focus on U.S. Hispanics and adopt a digital publisher strategy, building a brand and creating original content for that audience.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast...

Matthew Levin is the Co-Founder and CEO of Donut Media, a next-generation media company for millennial car enthusiasts. Prior to Donut, Matt served as Head of Product at AwesomenessTV and as a Product Manager at software development firm Originate.

In this episode, we discuss Matt’s film and product roots, which inform his “Get Things Done” and analytical mindset. We review the historical evolution of media, debate the causes of “platform death” (i.e. Myspace and Vine), and assess what digital media companies can learn from the traditional media playbook. Finally, we consider the media company of the future, and Matt reminds us that “If you’re not in the business of getting to the next thing first, you’re in the business of going out of business.”

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks...