All Things Video

Josh Grunberg is the Head of Community Development and Growth at Whistle Sports. Prior to joining Whistle, Josh worked in TV production for TSN, ESPN, and the Vancouver Canucks, where he first began experimenting with online video by posting hockey highlights to YouTube and promoting them via Twitter.

In this episode, we discuss programming and audience development strategies for sports content and what’s coming next for Whistle after closing their Series C funding. Josh also conveys his excitement for YouTube Red, Facebook, Amazon, and Spotify, which he believes will be the most successful digital players given their large existing audiences and billing relationships. And finally, we debate the power of the bundle as these media conglomerates and telecoms go head to head for advertiser dollars and audience attention.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders...

Tanya Bershadsky is an Emmy-nominated new media producer, writer, and talent whisperer. She is the Founder of Casting Influence, a talent strategy and casting company for online influencers that has worked with Larry King, DanceOn, New Form Digital, Disney, and DEFY Media.

In this episode, Tanya explains how she first discovered YouTube as a content creator and forged friendships with many of the platform’s early stars. She offers thoughts on why Vine failed, why Facebook is taking over, and why the world needs more puppy parties. And finally, we get into how traditional media is approaching online video and the best advice Tanya’s ever received from our new President Donald Trump.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues...

Brian Nickerson is the Co-Founder and CEO of MagicLinks, an affiliate marketing tool that helps content creators add product links to their videos. Prior to starting MagicLinks, Brian worked at Yahoo! and Internet Brands before setting out on his own to launch Chippmunk, an online savings search engine designed to reinvent the world of couponing.

In this episode, we discuss a number of technical challenges related to affiliate marketing, including multi-touch attribution, cookie duration, and fraud prevention. Brian shares how MagicLinks approached the chicken and egg problem of building a two-sided marketplace by starting small and focusing on a few key verticals, and he offers his predictions for online video in 2017. Finally, Brian encourages hopeful entrepreneurs to search for burning problems and care more about making a mark on the world than making money.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video...

Roarke Boes is the Director of Content Management at Omnia Media, an MCN focused on gaming, music, and women’s lifestyle creators. Prior to Omnia, Roarke worked in digital rights management at Fullscreen and Zefr.

In this episode, we discuss several recent YouTube policy changes and the community’s reaction. Roarke also shares his experience during the early days of Omnia Media and what’s changed since the Blue Ant Media acquisition. And finally, we delve into Roarke’s love of hockey, the origins of his unique Irish name, and his wife’s ambitions to bring YouTube fame to his cat Tucker.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of...

Dan Weinstein is the Co-Founder and President of Studio71 (formerly Collective Digital Studio). He began his career at United Talent Agency before trying his hand at the production business and ultimately becoming fascinated by digital media. In 2007, he and three partners launched Collective Digital Studio to focus on discovering and developing digital talent. German broadcaster ProSieben acquired a majority stake in the company in July 2015 and is now helping to expand the business internationally.

This episode is packed with stories – from financing and producing Katt Williams’s first comedy special to creating one of the first feature films around a YouTube star. Both of these projects, Dan says, reflect the organizing thesis of Collective Digital Studio: that they could create a direct relationship between artist and consumer, leveraging data to inform the content creation and distribution strategy. He explains the decision to scale individual talents rather than pursue scaled channel aggregation...

Evan Asano is the Founder and CEO of Mediakix, an influencer marketing agency that connects the world’s top brands with video creators and social media influencers. Evan got his start in digital media at BermanBraun and then worked in business development at Revision3, one of the earliest YouTube networks which Discovery Communications acquired in May 2012.

In this episode, Evan explains the challenges that characterized the early days of online video, from low CPMs and difficulty moving audience off platform to learning which content formats performed well on YouTube. He also shares his perception of influencer marketing platforms and comments on Google’s recent acquisition of Famebit, saying there’s a place for both high-touch agency deals and programmatic activations. According to Evan, influencer marketing is here to stay because younger audiences aren’t watching TV and the growing popularity of ad blockers makes other online advertising less effective.

Host: James Creech

ABOUT THE SHOW

All Things...

Amber J. Lawson is the Founder and CEO of Good Amplified, the world’s first multi-channel network dedicated to helping nonprofits through online video. Amber J. began her entertainment career as a performer and later as a television executive, working at National Lampoon, Mania TV, and AOL. She is the co-founder of Comedy Gives Back, a 24-hour comedy event that raises money for good causes, and has been the recipient of numerous digital, entrepreneurship, and social enterprise awards over the years.

In this episode, Amber J. shares her social mission to achieve “world domination for good” by helping nonprofits harness the power of online video. Good Amplified supports nonprofits like Make A Wish, AHF, and Conservation International with YouTube content strategy, channel management, and influencer campaigns so they can connect with their audience and share compelling stories. Amber J. also recounts her early TV and digital media experience, from creating a TV project with Madonna to launching the popular...

Jocelyn Johnson is the Founder of VideoInk, a leading digital video trade publication. Videoink provides breaking news, industry analysis, and coverage of key online video deal makers.

In this episode, Jocelyn outlines her vision for VideoInk as a forum for honest analysis of the online video industry. She recounts how mentors encouraged her to branch out from being a PR staffer in Hollywood to an entrepreneur in the digital video PR space -- a path that ultimately inspired her to launch VideoInk. From AVOD and SVOD to adtech and digital rights management, she shares candid views on the direction of the industry and how it must evolve to compete on the same level as traditional entertainment.

Hosts: James Creech and Luke Wang

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates...

Jack Davis is the Founder & CEO of CryptTV, a digital media company and horror lifestyle brand that creates and distributes dark, edgy, and scary video content on Facebook and across its family of publisher sites. Jack launched CryptTV in 2015 with horror icon Eli Roth, and it is now the fastest growing leader in digital scares.

In this episode, Jack shares his experience working with horror legends Eli Roth and Jason Blum and building a niche digital content company that would be audience-supported rather than a brand-supported business. We talk about Crypt’s decision to launch on Facebook, its strategies for cultivating an audience on social platforms, and the challenges of startups, which Jack summarizes by reminding entrepreneurs, “No one is coming to save you.” Finally, we discuss the $7B annual Halloween industry and the international appeal of horror content -- after all, “Scares speak no language.”

Hosts: James Creech and Luke Wang

ABOUT THE SHOW

All Things Video is a podcast dedicated to...

Neil Mandt is the Founder and CEO of Mandt VR, a media company specializing in serialized immersive video content. Neil is a Hollywood producer who has worked in both TV (Jim Rome Is Burning, Destination Truth) and motion pictures (Million Dollar Arm, Hijacking Hollywood).

In this episode, Neil explains how he got his start in entertainment as an ABC news producer covering the O.J. Simpson trial. He then maxed out his credit cards to produce his first feature film – a gamble that ultimately paid off, as Neil has enjoyed a successful Hollywood career. Neil believes “A lot of life is timing,” so he’s now betting big again on virtual reality as a medium for richer entertainment experiences and deeper personal connection.

Hosts: James Creech and Luke Wang

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in...