All Things Video

All Things Video

By James CreechBusiness
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All Things Video episodes

  • Online Video in India: A Mobile-First Market
    This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].
    You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo
    Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin
    This episode examines the Indian video market, including major MCNs Culture Machine, Ping Networks, Nirvana Digital (now part of Zealot Networks), YoBoHo (now part of BroadbandTV), and Sooperfly. Given India's large population and high density of English speakers, we can expect continued growth in video consumption and content creation in the region.
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates...
    5 min
  • A Recipe for Explosive Social Content -- Erick Brownstein (Chief Strategy Officer, Shareability)
    Erick Brownstein is a Partner & Chief Strategy Officer at Shareability, an explosive content factory that makes compelling branded content. Prior to Shareability, Erick founded The New Agency to help brands think big and successfully navigate the digital world. He has also served as the SVP, Sales & Marketing at Channel Factory, Executive Director of Social Media Week LA, and SVP Media Strategy & Innovation at Patriarch Partners.
    In this episode, Erick explains how brands can leverage online video to connect with their audience and create a lasting impact. We discuss differences between traditional and digital media, the trend toward more brands acting as publishers, and opportunities for direct response (DR) marketing through online video. Erick also offers a quick primer on quantum storytelling, encouraging brands to create content around existing audience conversations.
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the...
    47 min
  • Online Video Behind the Great Firewall of China
    This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].
    You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo
    Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin
    In this episode, we take a look at the Chinese video market, which is much more fragmented than that in the U.S. and many other parts of the world, in large part because YouTube is not available in China. Instead, there are about dozen video platforms competing for audience attention, the largest of which include Iquiyi, Youku, Tencent Video, LeEco, and Meipai.
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in...
    9 min
  • MCN 3.0: Multi-Platform Expansion & SVOD (2016 - Present)
    This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].
    You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo
    Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin
    This is the final episode in a four-part history of MCNs. In today's environment (a period we call MCN 3.0), audiences and brands expect creators to have a presence across all social platforms. Emerging networks representative of this period include 3BlackDot, All Def Digital, ICON, and Revelmode, all of which represent creators across YouTube, Facebook, Twitter, and Instagram and are producing original content for O&O properties and SVOD services.
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives,...
    12 min
  • MCN 2.0: International Growth & Verticalization (2012 - 2015)
    This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].
    You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo
    Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin
    This is the third episode in a four-part history of MCNs. After an initial land grab, MCNs began to expand internationally and focus on specific audience niches and content verticals. The major MCNs to emerge during this second period include DanceOn, Kin Community, Tastemade, Mitú, and Whistle Sports, all of which placed significantly less importance on YouTube ad revenues and a greater emphasis on brand dollars and other revenue streams.
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and...
    11 min
  • MCN 1.0: The Land Grab (2009 - 2012)
    This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].
    You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo
    Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin
    This is the second episode in a four-part history of MCNs. We discuss the early MCN land grab to sign top talent and reach massive scale, driven by players like Machinima, Maker Studios, Fullscreen, AwesomenessTV, and StyleHaul. During this early period, MCNs monetized primarily through YouTube ad revenue, brand deals, and some original productions.
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates...
    10 min
  • Precursors to MCNs (2005 - 2008)
    This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].
    You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo
    Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin
    This episode is the first in a four-part series about the history of MCNs. We examine precursors to the first multi-channel networks, specifically Next New Networks (acquired by YouTube) and Revision3 (acquired by Discovery).
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of...
    6 min
  • An Overview of Transactional Video on Demand (TVOD)
    This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].
    You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo
    Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin
    This episode provides an overview of Transactional Video on Demand (TVOD), which offers users an option to purchase or rent individual pieces of content. We discuss the TVOD business model, analyze its current global footprint, and assess its future growth potential.
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the...
    5 min
  • SVOD 101: An Introduction to Subscription Video on Demand
    This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].
    You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo
    Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin
    This episode provides an overview of the Subscription Video on Demand (SVOD) landscape, from premium long-form services like Netflix to vertically focused sites like Crunchyroll and short-form digital-focused offerings like Verizon's Go90. We explain what the SVOD craze means for creators and media companies, and we share our predictions for the future of the subscription video business.
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks...
    7 min
  • Secrets from Online Video's Top Brands
    This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].
    You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo
    Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin
    This episode covers the top performing brands on YouTube, Facebook, Instagram Video, and Snapchat and outlines essential strategies for brand success in online video. We also consider how brands like Red Bull and GoPro are becoming digital publishers or even outright media companies.
    Host: James Creech
    ABOUT THE SHOW
    All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment....
    6 min

About All Things Video

From the publisher's feed

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the…