All Things Video

In this episode, special guest Thomas Kramer (Co-Founder & Head of Product, Paladin) explains the key differences between online video platforms. We discuss what constitutes a view on each platform and how to more accurately compare audience activity through standardized metrics like watchtime.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Feldspar Ventures, an incubator studio that transforms early stage media properties into multi-medium entertainment franchises. Their team is passionate about transforming a creator’s vision into reality and commercial success. To learn more, visit feldsparventures.com.

This episode provides an overview of YouTube advertising monetization -- what ad formats are available, how ads are served, and how creators make money. Learn more about the Google Sold, Partner Sold, and Auction inventory, the evolution of the AdWords and DoubleClick ad exchanges, and more.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.

Lee Essner is the President and COO of Jukin Media, a global entertainment company powered by user-generated video content. Jukin receives more than one billion monthly views across digital platforms and is the leader in discovering, acquiring, and curating the web's most compelling UGC videos for brands and media companies to license for commercial use.

In this episode, Lee recounts his transition from a corporate attorney to an early-stage startup employee and later, founder of his own company. He offers advice for those in transactional roles who want to become operators, encourages entrepreneurs to be realistic (“hope should not be part of the strategy”), and reminds us that it’s just as important what you say “No” to than what you say “Yes” to. Finally, he predicts continued global growth in the online video industry and the transformative impact of VR and live streaming.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Paladin, the premier technology provider for multi-channel networks and digital media companies, including Maker Studios, AwesomenessTV, Studio71, and more. The Paladin platform streamlines processes, increases efficiency, and grows revenue for media companies that represent more than 200,000 content creators and a collective 15 billion monthly views. Visit paladinsoftware.com to learn more or request a product demo.

In our first All Things Video News episode, we discuss online video’s impact on political and social justice issues. Online video services like Periscope and Facebook Live broadcast the Congressional sit-in, the death of Philando Castile, and the Orlando and Dallas shootings. And these social networks are now creating a forum for debate about gun control, the Black Lives Matter movement, and police brutality. We examine the role social platforms should play in how we receive and interpret news coverage, and finally we consider whether social influencers have a moral responsibility to urge their audiences to action.

Hosts: Luke Wang & Jackie Koppell

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOSTS

Luke Wang is a digital consultant and entrepreneur in the online video business. Most recently, he spent two years as VP of Business Operations at Omnia Media, a YouTube MCN that generates two billion views per month. Prior to joining Omnia, Luke worked at CAA and then served as a Network Affiliate Manager at Machinima.

Jackie Koppell is a digital media consultant and the Founder of Pinnacle, a dinner and event series for leaders and visionaries in the entertainment industry. Prior to Pinnacle, Jackie served as the Head of Talent at AwesomenessTV. She is also the creator and host of the political satire show Newsy News.

OUR SPONSOR

This episode is brought to you by Feldspar Ventures, an incubator studio that transforms early stage media properties into multi-medium entertainment franchises. Their team is passionate about transforming a creator’s vision into reality and commercial success. To learn more, visit feldsparventures.com.