All Things Video

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].

You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo

Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin

In this episode, we learn more about the first major live streaming platform: Justin.TV, which later became Twitch. We also explain the primary differences between live and video on demand (VOD) and share some predictions for the future of live digital broadcasting.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form...

This episode explains what YouTube considers a view. YouTube maintains a very stringent standard, defining a view as a user-initiated playback that fulfills its video completion rate requirements. We also reveal why the YouTube view counter occasionally freezes and why views can be removed from a video in certain circumstances.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.

This episode explains the difference between owned, paid, and earned (organic) media as well as the three drivers of YouTube viewership: subscribers, search, and sharing. We offer suggestions to increase views from each component and recommend ways to leverage all three pillars for a comprehensive audience growth strategy.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Feldspar Ventures, an incubator studio that transforms early stage media properties into multi-medium entertainment franchises. Their team is passionate about transforming a creator’s vision into reality and commercial success. To learn more, visit feldsparventures.com.

In this episode, special guest Thomas Kramer (Co-Founder & Head of Product, Paladin) shares strategies for growing an audience on YouTube and other online video platforms. He suggests applying video search engine optimization (SEO) techniques, maintaining a frequent upload schedule, and engaging viewers in conversation around your content.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.

This episode serves as an introduction to immersive video: virtual reality (VR), augmented reality (AR) and 360-degree or spherical video. We discuss the major players in each category, the potential applications, and the future of immersive video content and technology.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Feldspar Ventures, an incubator studio that transforms early stage media properties into multi-medium entertainment franchises. Their team is passionate about transforming a creator’s vision into reality and commercial success. To learn more, visit feldsparventures.com.

This episode examines the differences in production, formats, and distribution between traditional and digital video. We also discuss the central thesis of the online video revolution: that the resources of production have been democratized and online video platforms have, for the first time, established a two-way communication channel between creators and audiences.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Paladin, the premier technology provider for multi-channel networks and digital media companies, including Maker Studios, AwesomenessTV, Studio71, and more. The Paladin platform streamlines processes, increases efficiency, and grows revenue for media companies that represent more than 200,000 content creators and a collective 15 billion monthly views. Visit paladinsoftware.com to learn more or request a product demo.

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected]. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode evaluates 4 content archetypes prevalent in online video: casual, professional, branded, and syndicated content. We discuss the creative force (individual vs. corporate) and intended audience size (small vs. large) for each type, and we draw parallels to demonstrate what each group can learn from the others. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Paladin, the premier technology provider for multi-channel networks and digital media companies, including Maker Studios, AwesomenessTV, Studio71, and more. The Paladin platform streamlines processes, increases efficiency, and grows revenue for media companies that represent more than 200,000 content creators and a collective 15 billion monthly views. Visit paladinsoftware.com to learn more or request a product demo.

In this episode, we learn about Content ID, YouTube's digital fingerprinting system to help creators and content owners protect their intellectual property. We explain the technology's fundamental mechanics, including the creation of reference files for automated matching, the application of policies (block, track, or monetize), and the dispute resolution process. We also assess the inherent limitations of Content ID and other digital fingerprinting solutions and emphasize the importance of manual claiming to complement automated matching.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Subscribe for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR

This episode is brought to you by Feldspar Ventures, an incubator studio that transforms early stage media properties into multi-medium entertainment franchises. Their team is passionate about transforming a creator’s vision into reality and commercial success. To learn more, visit feldsparventures.com.

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected].

You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo

Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin

This episode explains how multi-channel networks (MCNs) make money -- from a revenue share of creators' platform earnings (advertising, subscription, and transactional monetization) and brand deals to talent management fees, commercial business revenue, film and TV projects, and original programming.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of...