All Things Video

Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he spent his investing in and advising early stage companies before joining VidCon full time in 2017.

We cover a lot of ground in this episode, from YouTube’s unique approach to community and monetization that differentiated it from other early video sites to the impact of an entire generation growing up on social media. Jim shares his take on TanaCon and the YouTube Rewind 2018 controversy, explains VidCon’s decision to go international, and describes his team’s focus on keeping the audience “front and center.” Finally, he offers his predictions for 2019: Pinterest will invest heavily in video, AR is due for a crash, Firework shows promise as a new video platform, and LinkedIn is a social juggernaut poised for additional growth.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

 

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!

Jen Sargent is the COO of Wondery, the podcast network behind hits like Dr. Death, Gladiator, and Business Wars. Prior to Wondery, Jen worked in investment banking at J.P. Morgan and venture capital at Bertelsmann in addition to gaining experience as an operator through her time at DoubleClick and Reed Business Information. She took the entrepreneurial leap in 2008, co-founding the digital media company HitFix, which was acquired by Uproxx in 2016.

In this episode, we discuss a number of challenges facing digital publishers, particularly the need to diversify their revenue streams and improve their unit economics. At the same time, publishers must compete fiercely for audience attention, as YouTube, Facebook, and Amazon largely monopolize content consumption and thus ad dollars. Podcasting, on the other hand, is still relatively new territory, presenting an opportunity to test and develop IP that can then be translated to other platforms. Finally, Jen shares her 2019 predictions, mentions both the need and opportunity to create content for minority audiences, and cautions entrepreneurs against building a business that is wholly dependent on a single platform.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.

Drake Rehfeld is the CEO of Demeanor, a platform that helps social influencers create and sell products to their fans. Prior to Demeanor, Drake worked in research engineering at Snapchat and then served as Head of Engineering at Team 10.

In this episode, we discuss alternative monetization opportunities for influencers. Drake encourages creators to move beyond advertising and merchandise sales to build lasting businesses that align with their personal brands. He shares his experience building products for influencers that launch with built-in audience and distribution, so the primary challenge becomes user retention and monetization. We also touch on the YouTube Rewind 2018 controversy, CGI influencers, and Quibi’s prospects for success.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.

Ed Laczynski is the CEO of Zype, a B2B technology company that enables OTT video distribution for media companies. Prior to Zype, Ed served as SVP Cloud Services at Datapipe and then CEO of Clearlogin. Earlier in his career, he worked as a software engineer in the finance and advertising industries before launching his first startup, a tech consulting firm called Ltech.

In this episode, we explore everything related to Over The Top (OTT) video distribution. This technological shift is fundamentally changing the way consumers watch video from traditional broadcast and cable to Internet-delivered content. Ed explains the different business models for OTT video, from SVOD for serialized content with loyal audiences to TVOD for niche content and AVOD for mass-market audiences. We also consider the economic and strategic imperatives for entertainment brands to build their own service versus licensing content to a distributor like Netflix, Hulu, or Amazon. And finally, we debate OTT video’s greatest challenges: content discovery, fierce competition for audience, and monetization.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.

Bill Carmody is the CEO of Trepoint, a marketing agency that provides performance-focused services to challenger brands. Bill has spent his entire career in the agency world, from early positions at Modem Media, Ogilvy & Mather, and Marden-Kane to his first entrepreneurial endeavor as Co-Founder & CMO of the Seismicom agency.

 

Bill is also an accomplished author, public speaker, and leadership coach. He’s generously offered to provide All Things Video listeners with a free one-hour coaching session, available on his website: http://billcarmody.com/atv

In this episode, we discuss how to measure the ROI of social media, and Bill shares some useful benchmarks for social influencers’ audience and engagement rates. We also consider the longtail value of influencer marketing campaigns based on the value of permanent media placements. Finally, Bill offers his advice on how to differentiate as a services business and encourages entrepreneurs to consider their “minimum viable audience” in addition to developing a minimum viable product.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.

Bob Moczydlowsky is the Managing Director of Techstars Music, a startup accelerator that invests in early stage music companies. Prior to Techstars, Bob oversaw music information at Yahoo!, then joined Topspin for 5+ years until its acquisition by Beats by Dre, and most recently led U.S. music partnerships at Twitter.

In this episode, we discuss Myspace’s impact on the importance of social media for musicians, the voice technology revolution, and the future evolution of music streaming services. We also consider how social media platforms can offer deeper engagement opportunities for superfans without disrupting the user experience. And finally, Bob shares his passion for basketball culture, obscure taste in music, and excitement for content experiences to become more personalized and interactive in the future.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.

Matt Labate is the SVP Digital at Fine Brothers Entertainment, a next-gen media company and leader in digital programming. Matt started his career in independent film, then joined the Sony Pictures digital team. After a brief entrepreneurial stint, he joined Revision3 prior to its acquisition by Discovery, and then served as VP Creative at Reach Agency before making the move to FBE.

In this episode, we discuss the “platform wars” and social media sites’ increasing feature homogenization as they compete for user attention. Matt shares FBE’s experience creating content for Facebook and their strategy for bringing platform intentionality into the production process. Finally, we examine the issue of creator burnout and question the long-term potential of linear programming for digital content.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!

Jeff Ponchick is the Co-Founder and CEO of Repost Network, a music distributor on a mission to help independent artists make a living from their work. Prior to Repost, Jeff was an early employee at Jukin and Fullscreen.

In this episode, we discuss digital’s tremendous impact on the music industry, though it still has a long way to go. Jeff explains that only 12% of music’s $38B annual revenues are paid out to artists, largely due to unnecessary intermediaries and systemic inefficiencies for claiming royalties. But new technologies like blockchain offer promising solutions to the complex rights issues, while new monetization approaches offer independent artists more opportunities to earn a living than ever before. Finally, we evaluate the value gap between ad-supported and subscription-based streaming services and comment on the resurgence of touring and music festivals.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the Toonstar app.

Jon Cornwell is the Co-Founder and CEO of Newsflare, an online marketplace for user-generated news content. Prior to Newsflare, Jon worked as a management consultant and then launched his first venture: Clear Cell Group.

In this episode, we examine digital media’s transformation of the news business. We discuss how social media and the smartphone revolution gave rise to citizen journalism, examine differences between state-funded and private news organizations, and contemplate a more curated, consumer-funded model for the future of news. Finally, we debate whether the economic incentives of the news business are increasingly at odds with consumers’ informational interests and how politicians or media personalities may exploit this fact for personal gain.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.

David Bloom is a journalist, strategist, and educator who has been covering the intersection of entertainment and technology for more than two decades. He writes weekly columns for Tubefilter and TV[R]ev, teaches at the USC School of Cinematic Arts, and hosts a podcast called Bloom in Tech.

David and I cover a wide range of topics in this episode, from Netflix’s aggressive content spending and Facebook Watch’s international launch the rise of the celebrity showrunner. We also examine the FTC’s treatment of influencer marketing campaigns versus celebrity endorsements and debate the issue of censorship on social media platforms. Finally, we touch on the recent Logan Paul v. KSI boxing match as well as the success of Crazy Rich Asians at the box office and what it means for minority representation in Hollywood.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR

This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.