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All Things Video
By James CreechBusiness
All Things Video episodes
- The Secret Behind Specialty Programming -- Fred Seibert (Chief Creative Officer, WOW! Unlimited Media)
Fred Seibert is the Chief Creative Officer of WOW! Unlimited Media, a Canadian animation and media holding company. Fred began his career in radio and music production before transitioning to television as MTV’s first Creative Director. He later co-founded a media branding agency and then served as President of Hanna-Barbera Cartoons before it was acquired by Time Warner. Fred was the Founder & CEO of Next New Networks, one of the first multi-channel networks which was acquired by YouTube in 2011, after which he founded Frederator, which he’s run for the past 23 years.
In this episode, we discuss media’s impact on pop culture over the last few decades. Fred marvels at the impact that the previously unknown artist Lil Nas X’s has had on the music industry with his record-breaking hit “Old Town Road,” which initially gained traction on TikTok and other social platforms. We also debate the effectiveness of Netflix’s programming strategy and examine why newer SVOD entrants all seek to copy the Netflix model. Finally, Fred predicts a resurgence in specialty programming to serve niche audiences and explains why animation can’t be easily commoditized in the same way as music and television.
Host: James Creech
LISTENER SUPPORT
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ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
1 hr 21 min - Eye on APAC: Building a Digital Business in Emerging Markets -- Eugene Choi & Allen Lee (Co-Founders, Collab Asia)
Eugene Choi and Allen Lee are the Co-Founders of Collab Asia. Eugene started his career in advertising, later worked at Korean media giant CJ E&M, and then worked on a number of independent projects in the digital media space. Allen, on the other hand, started out in finance and corporate development within the entertainment industry, initially working with more traditional studios before transitioning to digital.
In this episode, we examine digital media’s explosive growth in Asia, from emerging markets like China and Indonesia to more established territories like Korea and Japan. We discuss the competitive landscape in APAC after several recent acquisitions, assess the performance of MCNs that have gone public (Brave Bison, UUUM, and Yeah1), and highlight examples of innovation throughout Asia. Finally, Eugene and Allen explain what most Americans misunderstand about Asia and share their takeaways from VidCon 2019.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
1 hr 5 min - An Innovative Approach to Online Storytelling -- Bernie Su (Founder, 96 Next)
Bernie Su is an Emmy and Peabody Award winning storyteller and the Founder of 96 Next, a production studio that creates interactive video series. Prior to 96 Next, Bernie co-founded Pemberly Digital, the studio behind hit digital shows The Lizzie Bennett Diaries and Emma Approved and later launched Canvas Media Solutions, which produced StyleHaul’s first original scripted series Vanity.
In this episode, Bernie and I discuss his approach to innovation for scripted series on social platforms, from pioneering affiliate marketing in Emma Approved to creating the first audience interactive show on Twitch with Artificial. We also debate the future of subscription video platforms and argue whether HBO failed to effectively monetize Game of Thrones. Finally, we examine why more traditional celebrities are turning to podcasting and social media to extend their audience and develop additional revenue streams.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
OUR SPONSOR
This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
1 hr 12 min - From the Army to The Apprentice: Lessons Learned from the Military, Donald Trump, & Venture Investing -- Kelly Perdew (Co-Founder, Moonshots Capital)
Kelly Perdew is the Co-Founder & Managing General Partner of Moonshots Capital, a micro-venture fund that invests in extraordinary leadership. Kelly began his career as a First Lieutenant in the U.S. Army and then received his JD MBA from UCLA. After graduating, Kelly joined his first startup, serving as VP of Business Development for ImageTel International and later worked for Deloitte Consulting. In 2005, Kelly competed in and won season 2 of The Apprentice, after which he worked as an Executive Vice President in The Trump Organization for a year, published a book, and launched a speaking tour. Kelly has been an active angel investor for the past 13 years and ultimately decided to launch his own fund, along with his partner Craig Cummings, in fall 2014.
In this episode, Kelly shares a number of common startup mistakes and offers valuable advice to entrepreneurs. We dissect the “venture math” required to deliver outsized returns and evaluate the startup mythos that can sometimes push entrepreneurs too far, as exemplified by Elizabeth Holmes. Finally, Kelly explains what it was like to work for Donald Trump and his predictions for the 2020 Presidential race.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
OUR SPONSOR
This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!
53 min - An Inside Look at the Australian Esports Market -- Chris Smith (Founder, BIG Esports and Co-Founder, Shade Crew)
Chris Smith is the Founder of BIG Esports, a consultancy that helps non-endemic brands understand the esports industry, and the Co-Founder of Shade Crew, an influencer collective that promotes and develops the careers of online gaming talent. Earlier in his career, Chris worked in marketing, journalism, and community management within the esports space.
In this episode, we discuss what major game publishers are doing to develop the esports ecosystem around their popular titles. Chris also offers insight into the Australian esports industry and highlights key differences from the American and European markets. Finally, we debate the future of the franchise system, the growing popularity of battle royale games, and the potential for a correction in esports team valuations.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
OUR SPONSOR
This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
33 min - The Secret to Creating Breakthrough Digital Content -- Kai Hasson (Co-Founder & Creative Director, Portal A)Kai Hasson is the Co-Founder and Creative Director for Portal A, a digital studio that specializes in original productions and branded content.In this episode, Kai and I discuss the evolution of branded entertainment over the past decade. Kai shares Portal A’s approach to creating “breakthrough content” and explains that the biggest shift has resulted from talent becoming the driving force for distribution. We also offer a few theories as to why traditional celebrities and athletes are now flocking to social media, from sports starting to emphasize individual superstars rather than the overall team to accelerating media cycles, which put pressure on celebrities to stay relevant between projects. Finally, Kai offers us an inside look at the YouTube Rewind 2018 controversy and predicts that we’ll see more live events tailor-made for content creation.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.OUR SPONSORThis episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.1 hr 6 min
- Creating the Future of Kid-Centric Entertainment -- Chris Williams (Founder & CEO, Pocket.watch)Chris Williams is the Founder & CEO of Pocket.watch, a kid-centric entertainment studio. Chris began his career as one of the first 100 employees at Yahoo!, then launched his first startup, FanLib, which later rebranded as Take180 and was acquired by The Walt Disney Company in 2008. Chris spent 3.5 years at Disney and then joined Maker Studios as Chief Audience Officer. Maker was also acquired by Disney in 2014, and Chris spent another two years there before leaving to start Pocket.watch.Chris and I cover a lot of ground in this episode, from creating participatory entertainment experiences around passionate subcultures to developing digital-first franchises for kids. Chris shares his perspective on what makes Bob Iger and Bob Bakish legendary media execs, the secret behind Viacom’s dramatic digital transformation, and what he sees as the subtle genius behind Quibi. We also debate the ultimate outcome of the streaming wars based on what Chris defines as the five pillars of the media industry: pipes, platforms, branded channels, franchises, and talent. Finally, Chris explains why Susan Wojcicki has “the most difficult job on the planet” and shares what pocket.watch is doing to close the value gap between digital franchises like Ryan ToysReview and traditional IP like SpongeBob and Paw Patrol.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.OUR SPONSORThis episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!1 hr 4 min
- Creating Content for Good -- Sarah North (Head of Television & OTT, SoulPancake)Sarah North is the Head of Television & OTT for SoulPancake, a multi-platform studio and production company that develops content rooted in human connection and positivity. Prior to SoulPancake, Sarah served as a partner and executive producer at Mad Cow Productions.In this episode, Sarah shares how SoulPancake stands out from a sea of escapist entertainment by creating uplifting content that explores the human experience. We also discuss media representation and what steps Hollywood needs to take to achieve diversity and inclusion. Finally, we discuss the changing content distribution landscape, from digital upstarts like Quibi to established destinations for premium content.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.OUR SPONSORThis episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.27 min
- Beyond the Headlines: An Inside Look at Esports Journalism -- Graham Ashton (Business Journalist, The Esports Observer)Graham Ashton is a business journalist for The Esports Observer and host of The Esports Observer Podcast. Prior to TEO, Graham worked as a Content Editor for Pixsy and Partnership Coordinator for ICO3.In this episode, Graham and I delve into recent esports news, from GenG and aXiomatic’s latest funding rounds to Rick Fox’s departure from Echo Fox after an internal incident involving racist hate speech. We discuss how politicians are embracing esports as a way to create jobs and promote tourism, as exemplified by Katowice’s rise as a global esports hub. Graham also shares his take on the battle royale phenomenon and the different approaches PUBG, Fortnite, and Apex Legends have taken to competitive play. Finally, Graham offers his definition of what constitutes a true esports title, and we consider opportunities for local advertising around esports events.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.OUR SPONSORThis episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.36 min
- Two YouTube Experts Share the Secret to Growing Your ChannelTom Martin and Carlos Pacheco are the hosts of The Video Insiders Podcast, sharing the strategies and tactics for successfully managing your YouTube channel. Tom is also the Founder & CEO of Channel Fuel, a YouTube consultancy and channel management firm. Prior to Channel Fuel, Tom worked as a Sr. YouTube Channel Manager at BBC Worldwide and the Head of Audience Development for Endemol Shine.Carlos is a Partner and Chief Operating Officer at Truly, a social agency that specializes in brand publishing programs, growing customer communities, and amplifying word of mouth. Prior to joining Truly, Carlos served as the Digital Director for Just for Laughs and the Vice President of Audience Development at Boat Rocker Media.In this episode, Tom and Carlos share their expertise for how to grow your YouTube audience. Carlos encourages creators and publishers to focus on content that serves their community while Tom explains that the key to YouTube channel growth is consistency: creating consistent content, publishing on a consistent schedule, and consistently optimizing your video metadata. We also discuss key differences between social platforms, most of which operate as closed ecosystems and favor bespoke content created specifically for their platform. Finally, we consider the future of Tik Tok, which seems like more of a fun place for creators than a premium destination for brands, and discuss what’s coming next for live streaming, with Tom arguing that Twitch will continue to dominate while YouTube occupies a distant second place.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.OUR SPONSORThis episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.52 min
About All Things Video
From the publisher's feed
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the…
world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.