All Things Video

Cameron Brown is a speaker, musician, and executive coach who empowers people to create lasting change. He has spoken at events across 4 continents, and his music has been streamed millions of times across 195 countries.

In this episode, Cameron and I discuss how social media has helped him share his message with a global audience and magnify his impact. He shares how music helped him process his feelings at a young age, leading to an early epiphany about living a life of purpose. Cameron encourages listeners to ask ourselves, “If this all ends today, what’s the one thing I’ve regretted not doing?” Finally, Cameron explains why LinkedIn and YouTube are the most important social platforms to reach his audience, we explore some of the dangers present in social media, and Cameron encourages people to take responsibility for their online behavior.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

David Nicholls is the Founder & CEO of FlashFomo, an online marketplace for Asian social influencers to create & sell personally branded products via flash sales. Prior to FlashFomo, Dave served as General Manager of Brave Bison APAC and later as CEO, Australia for WebTVAsia.

In this episode, Dave shares his experience selling digital advertising and branded content that ultimately served as the inspiration for helping influencers launch their own product lines. We also acknowledge that such a business wouldn’t have been possible a decade ago – FlashFomo leverages several recent innovations, from influencer marketing to just-in-time manufacturing and drop shipping. Finally, Dave predicts accelerated growth of eco-friendly goods and packaging, digital products, and e-learning materials.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Karyn Spencer is the SVP, Partnerships for Whalar, a full service influencer marketing agency. Karyn started her career at a talent agency and then worked as Ashton Kutcher’s assistant, helping him in the race against CNN to reach 1M Twitter followers. Over the next 5 years, she worked her way up to VP of Production and then transitioned into talent management with Chris Lighty at Violator Management. She later served as Director of Communications for Tyra Banks, VP of Brands at theAudience, and Head of Creator Development for Vine. Most recently, she served as VP of Hello Lab for AT&T and Director of Talent Partnerships and Influencer Marketing for Target.

In this episode, Karyn shares what she calls the “magic triangle” for creating impactful social content: bringing together traditional celebrities, influencers, and brands. She recounts early social media lessons from her days helping Ashton Kutcher and Tyra Banks grow their Twitter, Facebook, and Vine followings to working with Chris Lighty to position musicians as brand ambassadors, such as the incredibly successful 50 Cent and Vitamin Water collaboration. We also discuss the Vine founders’ ambition to build a messaging service, and we draw some interesting parallels to Snapchat’s growth as a hybrid content creation and social messaging platform. Finally, we examine recent examples of celebrities adopting social media and offer some predictions for the future of influencer marketing and branded content.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Greg Kampanis is the SVP of Global Digital Networks for Blue Ant Media, an international content producer, distributor, and channel operator. Blue Ant is also the parent company of Omnia Media, a gamer talent network that creates social content and podcast shows for digital and OTT platforms. Greg started his career in consulting then transitioned into entertainment after grad school, working in business development at Viacom. He later served as SVP of Business Development and Operations for South Park Digital Studios and most recently as SVP, Studio for izo.

In this episode, Greg and I examine the diminishing power of traditional network brands like MTV as IP value has shifted to individual shows and talent. Greg cites South Park as a prime example of this phenomenon – a series that has not only managed to constantly reinvent itself and stay relevant among young audiences but one that has also paved the way for other adult animation content. We also debate the outcome of the streaming wars, particularly the fate of new entrants like Quibi and Peacock. Finally, we take a look at the growth of advertising for online gaming content and evaluate solutions for better measurement between traditional and digital media platforms.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Christian Bennett is the Executive Editor of Video Journalism at The Guardian, one of the UK’s oldest and most trusted publications. Christian studied radio and television at Bournemouth University and began his career as a video editor for RDF Television. Since then, he has spent nearly 12 years helping to shape The Guardian’s video strategy.

This special live episode took place on February 21, 2020 at VidCon London. During our discussion, Christian explains how the Internet fundamentally changed The Guardian’s business, providing it with a global platform virtually overnight. Christian offers his take on digital-first news publishers, describes how The Guardian chooses which stories to cover, and shares how his team differentiates its content from broadcast news.

We also asses two structural issues at the intersection of social media and journalism: the first, that social platforms create echo chambers in which users surround themselves with friends and news coverage that reinforce their political preferences and biases. Secondly, social platforms are incentivized to reward controversy because content that generates high engagement creates more opportunities for ad monetization. Finally, we address the importance of building trust with one’s audience, especially given the prevalence of fake news and a higher degree of public skepticism of news media.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Ari Evans is the Founder & CEO of Maestro, an engagement and analytics platform for enterprise live streamers. Prior to launching Maestro, Ari worked as an analyst at Goldman Sachs, a product manager at Zynga, and a developer team lead for Ultra Music Festival. More recently, he served as Founder & CEO of LessThan3, which created virtual venues for live music events to be experienced online.

In this episode, Ari and I discuss the future of gaming, esports, and live streaming. Ari explains that he initially set out to build live streaming software for the music industry but ultimately pivoted to the gaming space because it offered a larger addressable market and more recurring revenue opportunities than one-off music festivals. He argues that game publishers capture the majority of value in esports today because they control the underlying IP. Meanwhile, platform aggregators Google and Facebook capture most of the value in the gaming space more broadly by controlling online advertising and taking a percentage of subscriptions and in-app purchases. As a result, he predicts more experimentation around pricing and monetization models, such as offering VIP streaming experiences and driving in-game transactions from within a live stream.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Jesse Draper is the Founding Partner of Halogen Ventures, an early stage VC fund focused on female-founded consumer technology companies. Jesse started her career in entertainment, landing a part as a series regular on a Nickelodeon show before launching her own program: “The Valley Girl Show.” The Emmy nominated talk show, which started on YouTube and later transitioned to television, featured interviews with legendary entrepreneurs like Mark Cuban, Sheryl Sandberg, Jessica Alba, and Eric Schmidt. Jesse also interviewed many aspiring female entrepreneurs and began angel investing before raising her first venture fund.

In this episode, Jesse shares her early experience in media as well as her frustration with the industry’s outdated business models. She calls for alternatives to sponsorship-based monetization, highlighting the success of her portfolio company The Skimm’s hybrid model of ads and paid subscriptions. Finally, Jesse explains how Halogen’s mission to invest in women-led startups is good for business, as female leaders typically raise half as much money, exit one year earlier, and double the average returns of their male counterparts.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Emily Fonda and Jay Kent-Hume are the Co-Founders of The Sociable Society, a talent management firm and influencer marketing agency that works with influencers across the U.S. and Canada. Prior to launching The Sociable Society, Emily worked in public relations and Jay worked in staffing and recruitment.

In this episode, Jay and Emily discuss the evolution of influencer marketing over the past decade and their predictions for the future. We explore how product reviews and recommendations shifted from word of mouth and celebrity endorsements to online ratings and influencer recommendations. We also evaluate the impact of social media and influencer marketing on politics, sports, and consumerism, particularly in a world of one-click shopping and next-day shipping. Finally, Emily and Jay describe the move away from microinfluencers and an emphasis on longer term partnerships between brands and high profile creators, and we predict more FTC regulation and more product placement coming to the world of influencer marketing.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Eric Peckham is an analyst for TechCrunch and the creator of the Monetizing Media newsletter. Earlier in his career, he worked in startups and venture capital in New York and Los Angeles.

In this episode, Eric and I discuss how media industry realignment favors incumbents over new entrants – a seemingly new phenomenon given platform shifts had historically offered greater opportunity for startups. According to Eric, there are a few elements at play. For one, many startups are staying private longer and opting for strategic exits rather than IPOs, which makes it easier for cash-rich tech giants to acquire would-be competitors. What’s more, the Internet often creates “winner take all” or at least “winner take most” dynamics, which can stifle competitive innovation once an incumbent becomes entrenched. And finally, our global anti-trust laws are incredibly outdated. Despite calls to update them for the Internet age, some politicians worry about hamstringing domestic companies in the face of foreign competitors.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Rachel David is the Founder & President of Hashtag Communications, a social media consultancy focused on influencer marketing. Prior to launching Hashtag, Rachel co-created and hosted BestFan TV and then served as a producer and host for Your World This Week with Rogers Communications.

In this episode, Rachel shares her experience as a traditional media host, social media creator, and entrepreneur. She explains the differences between the Canadian and U.S. creator ecosystems and offers advice to local advertisers seeking to find influencers with an engaged regional audience. She also explains why she began to focus on creating content primarily for LinkedIn and Instagram and highlights the benefits of a “Learn from Me” rather than a “Look at Me” content strategy.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.