All Things Video

Tracy Benson is the Co-Founder & CEO of Obsesh, a sports platform and markets that connects athletes and fans. Tracy is a former professional athlete who has worked at some of the world’s biggest brands and agencies. Prior to launching Obsesh, Tracy served as CMO at Best Buy, Monster, and Seek Thermal.

In this episode, Tracy shares her passion for helping athletes make a living doing what they love. From her time at Home Depot, where she launched the Olympic athlete work program, to her inspiration behind Obsesh, Tracy’s goal is to help top athletes create and monetize amazing content.

We also examine the evolution of retail – not just the rise of online shopping but also how brands like Tesla and Nordstrom are reimagining the retail experience. Finally, we discuss the attribution challenges present in a world of omni-channel marketing and debate the need for third-party measurement following LinkedIn’s recent issues of over-reporting ad performance.

Host: James Creech

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If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Amir Zonozi is the Co-Founder & President of Zoomph, an audience intelligence and sponsorship measurement tool for sports teams, leagues, and agencies. Amir started his career in social media strategy and management before taking the entrepreneurial leap and launching Zoomph in 2014.

In this episode, we examine how social media has fundamentally changed sports and politics. Perhaps the most striking example from the sports world is the popularity of individual athletes over teams. Not only have fantasy sports emphasized individual over team performance, but social media has made all-star athletes more accessible to fans than ever before. And foreign viewers, who don’t share the team’s geographic affiliation, are more likely to care about their favorite star players. Major league athletes have become online influencers in their own right; for example, Juju Smith-Schuster augments his performance on the field with gaming streams on Twitch, lifestyle content on Instagram, and his own shoe line with Adidas.

The same phenomenon can be observed in politics. Social platforms like Twitter and Facebook have made politicians more accessible and accountable to their constituents. Donald Trump and Alexandria Ocasio-Cortez have become canonical examples of politicians who take to social media to engage directly with their supporters. And now that the genie is out of the bottle, the political arena – much like the world of sports – is forever changed by social media.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Patrick Reese is the General Manager of CoComelon, which creates 3D animation content for children. CoComelon is the world’s second most-viewed and third most-subscribed YouTube channel in the world and was acquired by Moonbug Entertainment earlier this year. Patrick started his career in independent film and worked as a Hollywood assistant to Lia Buman and later Peter Chernin. Prior to CoComelon, Patrick worked in strategy and business development at Fullscreen.

Patrick and I cover a lot of ground in this episode, starting with the power of niche content and superfandom exemplified by the Chernin Group’s portfolio companies like Rooster Teeth, Crunchyroll, and Barstool Sports. Patrick also shares his experience building distribution strategies for content partners, often extending audience and monetization beyond YouTube to platforms like Facebook and Twitter. CoComelon, for example, rose to success on YouTube by consistently releasing a single premium 3D animation video per week, which was contrary to most competing channels that focused more on quantity than quality at the time. But Cocomelon’s commitment to quality served it well long term, catapulting it to success not just on YouTube but also making it a top performing property on Netflix and best-selling kids toy brand. Finally, we touch on a number of recent news items, including the DOJ’s anti-trust suit against Google, Snap’s $50B valuation, and the downfall of Quibi.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Jill Paiz-Bourque is the Founder & CEO of RushTix, an online platform for interactive comedy live streams. A long-time improvisor, stand-up comedian, and producer, Jill created the international hit improv show How We First Met and produces the annual stand-up and music show Not Your Normal New Year’s Eve. She started her career in public relations, then transitioned to a full-time producer and performer before launching RushTix in March 2015.

In this episode, Jill explains how she pivoted her business this year amidst the Covid-19 pandemic. RushTix started as a subscription event membership for local arts and cultural events, so when live events were no longer practical, Jill refocused the company on live streaming interactive comedy shows. She encourages people to think of live streaming as an audience engagement tool and shares how RushTix decides when to host streams via social platforms like Twitch, Facebook, and Instagram versus creating private streams on its site. Finally, we discuss technical improvements like super low latency that are improving user experience and offer a few predictions for the future of live streaming.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Jesse Shemen is the Co-Founder & CEO of Papercup, an AI platform that automatically translates video content using synthetic voice technology. Jesse started his career in consulting at Deloitte but quickly sought a more entrepreneurial path. He co-founded both the Deloitte Incubator and Deloitte Ventures to lead equity investments and partnerships with early stage companies before leaving the consulting world to join Octopus Labs as a Venture Builder.

In this episode, Jesse and I discuss how innovations in voice technology are making it easier to share content and communicate, even when two people don’t speak the same language. We consider the current audio renaissance and examine how smart speakers and voice assistants are changing the way we interact with our devices. But we also explore the potential dark sides of these new technologies, from deep fakes to Internet scams, and what safeguards can be put in place to keep us safe. Finally, Jesse shares his excitement for the many applications of voice technology, such as education, humanitarian aid, and preserving world languages as a hallmark of culture.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Andrew Kamphey is the Creator of Influence Weekly, a weekly newsletter featuring news and insights about the influencer marketing industry. Andrew has a fascinating career background full of twists and turns, which includes working as a mall Santa in Chicago, traveling the world with Royal Caribbean cruises, directing a TV series in Mongolia, and producing content with early Vine stars in L.A. He currently resides in Bali, Indonesia and spends his time building businesses that empower online creators.

In this episode, Andrew shares the recipe for the perfect influencer marketing campaign. The ideal approach, he argues, is to start with the audience in mind and find a way to blend the advertiser message, content format, and influencer personality to best serve viewers. Andrew highlights a few examples of pre-Internet influencer marketing, from Camel giving NYC bartenders free packs of cigarettes to Madam C. J. Walker’s cosmetology school, which fueled the growth of her hair care and cosmetics empire. Finally, he offers insight into his experience as an online content creator and predictions for the future of the influencer marketing industry.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Xiao (Sean) Zhang is the Co-Founder & CEO of Talon Esports, a professional esports organization with seven teams across APAC. Prior to launching Talon, Sean worked in finance at Kenetic, CLSA, Barclays, and National Australia Bank.

This episode took place during a special live stream for All That Matters 2020, Asia’s preeminent conference for the music, sports, gaming, and online entertainment industries. During our conversation, Sean shares his decision to leave banking and pursue a career in esports. He predicts increased gaming activity and VR adoption following the release of Sony and Xbox’s new consoles next year as well as more mobile games becoming competitive esports titles. Finally, he explains how esports adoption varies throughout the APAC region and encourages young, aspiring entrepreneurs to take more risks and not be afraid to make mistakes.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Ivy Wong is the Founder & CEO of VS Media, a next-generation media network focused on Chinese creators and audience. Ivy started her career in media sales for Yahoo! before serving as COO of TVB.com and later CEO of Next Mobile. Prior to VS Media, Ivy founded media and commerce platform VISS and later led HMVideal as CEO.

This episode took place during a special live stream for All That Matters 2020, Asia’s preeminent conference for the music, sports, gaming, and online entertainment industries. During our conversation, Ivy explains how VS Media bridges the gap between East and West – helping Chinese creators reach a global audience as well as helping Western talent grow their presence on Chinese social platforms. She predicts that 2021 will bring more niche content and continued growth of social e-commerce.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Ross McCray is the Co-Founder & CEO of VideoAmp, an adtech company seeking to standardize linear TV, OTT, and digital video measurement. Prior to VideoAmp, Ross served as the Head of Product & Technology at Channel Factory.

In this episode, Ross and I examine the differences between traditional TV and online video measurement, which served as the original inspiration behind VideoAmp. We also share a number of productivity hacks, from strict time management tracking to sleep optimization, and Ross explains his theory of work/life integration. Finally, we discuss the growing focus on consumer privacy and what the future holds for companies so focused on user data collection.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Stu Smith is an SVP at Fullscreen, leading the company’s Creator Labs, Public Figures, and Creator Partnerships business units. Stu started his career in the music industry, serving as the personal assistant to John Mayer before working in artist management. In 2012, he transitioned to the startup space, serving as the Director of Artist Partnerships & Business Development at CrowdSurge (now Songkick) before joining Teespring and later Omaze. Stu is also an active investor; he and his brother Austin formed Coughdrop Capital in 2015 and have backed a number of early stage B2B and consumer tech companies.

In this episode, Stu shares his early experience in the music business before catching the startup bug. We talk about Fullscreen’s role within Warner Media and future growth strategy, and Stu provides some insight into his core investment thesis for early stage companies. Finally, we debate the outcome of the Epic Games vs. Apple battle royale and what the future holds for TikTok.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.