All Things Video

Tom Pick is the Founder of Webbiquity, a B2B marketing agency and strategy consultancy. Prior to launching Webbiquity, Tom spent 25 years in PR and digital marketing at SoftBrands, John B. Collins Associates, and KC Associates.

In this episode, Tom shares the secrets to successful B2B marketing. Although the fundamental goals of lead generation and brand awareness haven’t changed much over the years, there are constantly new strategies and tactics to experiment with, from the rise of social platforms like Twitter, LinkedIn, and Clubhouse to the evolving nature of online conferences. We also discuss the growing importance of B2B review sites, examine the differences between B2B and B2C influencer marketing, and debate whether trade associations can truly operate as independent bodies. Finally, we predict that the future of analytics tools will go beyond providing pretty graphs and include a prescriptive element of insights and recommendations.

Host: James Creech

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If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Charles Gabriel is the Head of Global Advertising Sales for WildBrain Spark, a premium kids and family AVOD network. Charles started his career in finance before transitioning to media, initially at Broadband Enterprises and later at 5min Media, AOL, and Maker Studios. Prior to joining WildBrain Spark, Charles served as the President of Apester and CRO of First Media U.S.

In this episode, Charles and I explore what advertising looks like in the children’s entertainment space. Charles shares best practices for ad targeting based on content rather than audience demographics, and we debate the future looks like in a world without cookies. Finally, we touch on Instagram’s latest child safety measures, Roblox going public, and the arms race for kids’ content among SVOD platforms.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Jason Falls is the Director of Digital and Social Strategy at Cornett, a creative agency based in Lexington, KY. He’s also an author, frequent industry speaker, and the host of both Winfluence and the Digging Deeper podcasts. Jason started his career in PR at Doe Anderson before founding Social Media Examiner, which he sold in 2012. He then led digital strategy at CafePress and later Elasticity before joining Cornett in 2017.

In this episode, Jason and I discuss the growth and evolution of influencer marketing over the last 15 years. We begin with a critique of the recent HBO documentary Fake Famous before diving into the meteoric rise of video and why short-form content has come to dominate our attention spans. Jason explains how TikTok has figured out algorithmic content recommendations better than anyone else, and I predict that a similar approach will soon be applied to other forms of entertainment like music and news. Finally, we debate the future of online privacy, and Jason warns brands not to neglect their websites and blogs in favor of social media entirely, as social platforms can rewrite the rules overnight.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Shane Barker is the Co-Founder & CEO of Content Solutions, a creative agency that focuses on digital strategy and content marketing. Prior to launching Content Solutions, Shane served as the VP of Sales and Marketing at ZBodyFitness, VP of Digital Marketing at Kamere, and CMO at Modera. He also teaches personal branding at UCLA, hosts the Marketing Growth Podcast, and writes for a number of publications.

In this episode, Shane and I examine how the creator economy has changed over the past decade. We discuss measurement and reporting improvements in influencer marketing, the rise of FTC disclosure requirements, and the cultural shift from fans viewing branded content as creators “selling out” to earning a living. Finally, we explain why building a personal brand is more important than ever before, especially given the changing nature of work and the opportunity for employees to serve as brand advocates.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Phil Ranta is the COO of Wormhole Labs, a technology engine that enables users to immerse themselves in live virtual experiences. Phil has spent more than a decade in the digital media industry, first as an Executive Producer for Viva! Vision and later as VP of Networks at Fullscreen. He went on to serve as COO of Studio71, Head of Creators at Mobcrush, and most recently as Head of Gaming Creators, North America at Facebook.

This is a special round 2 episode with Phil, who originally joined me back in November 2015 as one of my first guests! In this latest conversation, we debate whether social media is a public forum (the Town Square) or a private community (one’s Living Room) and the impact that has on online speech and identity.

We also talk about the “Great Platform Unbundling,” as more exclusive social platforms and niche groups emerge online. What are the economic imperatives that social platforms face as they race for scale? Is this why organic reach often declines and platforms become “pay to play” as they mature? Or are there alternatives to advertising that can create sustainable monetization options for creators, such as user pay and commerce?

Finally, we examine how Gen Z and Gen Alpha are growing up on social media and the importance of teaching media literacy at a young age. We touch on cancel culture, meme stocks like the Gamestop short squeeze, and the recent HBO documentary Fake Famous about influencer culture. Phil offers his predictions for the future, particularly around the growth of the metaverse and social commerce, and shares what he’d like his ultimate legacy to be.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Chris Roebuck is the Founder & CEO of Clicktivated, an interactive video technology that connects video and commerce. Chris started his career on the agency side before launching his first startup in early 2010. After spending 4 years developing mobile applications, Chris founded Clicktivated in October 2013.

In this episode, we discuss the future of interactive video technology. Chris shares his early experience building mobile apps in both the U.S. and Brazil to help drive foot traffic to retail stores. We also examine the recent Kuaishou IPO and why China may or may not serve as a leading indicator for shoppable video growth in the West. Finally, Chris predicts that content experiences will become more personalized to the user, and we explore the overall trend toward user pay and e-commerce and away from interruptive advertising.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Bastian Manintveld is the Co-Founder & Executive Chairman of 2btube, a digital media group specializing in Spanish language content. Bastian started his career in television, working at On Demand Group in the UK and Spain before launching his first venture BeBanjo in 2008. BeBanjo was acquired by TDF Group in 2011.

In this episode, Bastian and I discuss how digital media defies traditional boundaries and shapes a global culture. Bastian first witnessed this generational shift at home when his kids lost interest in broadcast TV, turning instead to social platforms like YouTube. Bastian argues that online creators pioneered a new approach to building global audiences – one in which traditional borders, nationalities, and accents no longer matter. And finally, Bastian shares the key to successful partnerships and acquisitions, anticipates increased consolidation as media players battle for scale, and predicts that movie theaters will survive the pandemic.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Lizz Warner is the Founder & CEO of Gleam, a video-based dating app making it easier to meet your matches. Prior to Gleam, Lizz spent 6 years as a producer at BuzzFeed where she created the hit travel franchise Bring Me! She also worked with Snapchat and NBC as a video producer for the 2016 and 2018 Olympics, and more recently she served as an executive producer and digital content adviser for Biden for President.

In this episode, Lizz and I discuss how video chat is revolutionizing online dating. Given the difficulty with in-person meetups during the pandemic, singles are turning to video calls as a way to meet new matches. Perhaps this signals the next platform shift, after web-based dating sites disrupted traditional matchmakers, only to later be upended by mobile apps. Finally, Lizz predicts that social networks may ultimately become better matchmakers than dedicated dating apps, and we explore the rebellion against the so-called “Instagram aesthetic” as some influencers abandon the cult of perfection traditionally cultivated on social platforms.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Brendan Gahan is the Chief Social Officer of Mekanism, a full-service creative agency that specializes in social content. Prior to Mekanism, Brendan served as VP of Brand Strategy for Fullscreen and then founded social-first agency Epic Signal, which was acquired by Mekanism in 2015.

Brendan and I pack a lot into this episode, focusing on why 2020 was a breakout year for short-form video. TikTok is the poster child for the short-form video movement, though it’s facing increased competition from clones (e.g. Byte and Triller in the U.S., Roposo and Moj in India) as well as established social platforms like YouTube (Shorts), Snapchat (Spotlight), and Facebook (Lasso, Instagram Reels, and Collab).

So why the short-form video gold rush? Brendan argues the format’s popularity in China is a leading indicator for growth in the West. New platforms like TikTok offer creators a fun and easy approach to content creation and a chance to quickly grow their audience. And for tech companies, short-form video is the next battleground feature for both audience attention and monetization, given the opportunity to serve so many ad breaks between clips.

Finally, we explore how the social media landscape is becoming increasingly fragmented as people begin skewing toward private channels like Discord, Community, and OnlyFans. We also evaluate Reddit’s acquisition of Dubsmash (which Brendan calls a “head scratcher”), and Brendan shares his 2021 social media predictions, specifically (1) the rise of dark social, (2) continued growth of live streaming and ecommerce, and (3) creator-driven influencer products.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

Ricky Ray Butler is the CEO of Branded Entertainment Network (BEN), a global entertainment marketing company that specializes in brand integrations across streaming, TV, film, music, and influencer programming. Prior to BEN, he founded Blue Frog Video Marketing, served as Director of Brand Integration at Familylink.com, and founded Plaid Social Labs, which was acquired by BEN in 2015.

In this episode, Ricky and I discuss the powerful applications of AI to influencer marketing. Ricky explains the difference between structured and unstructured data and suggests that unstructured data (particularly audio) holds the key to better branded content performance. We also touch on the DOJ’s anti-trust suit against Facebook, BEN’s recent acquisition of TubeBuddy, and Dave Chappelle’s public battle against Comedy Central. Finally, Ricky argues that YT Shorts – not IG Reels – are the true competitor to TikTok and reminds us that there are hundreds of emerging Chinese social platforms, many of which will ultimately make their way to the West.

Host: James Creech

LEAVE US A REVIEW!

If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).