All Things Video

Jasper Donat is the Co-Founder & CEO of Branded, an event marketing agency behind All That Matters, YouTube FanFest, and It’s a Girl Thing. Jasper is originally from London but has spent the last 25+ years in Asia, primarily between Singapore and Hong Kong. Prior to launching Branded, he worked in sales and account management for Star TV, ESPN, and Eurosport.

In this episode, Jasper explains the impact of coronavirus on the live events business and what it means to launch a digital-first conference. We also discuss Jasper’s propensity for saying yes to new challenges, from selling vacation properties in Spain to moving to Hong Kong to start his career in media. And finally, we debate Hong Kong’s political future and the potential outcome of the recent TikTok controversy.

This was our first video interview, so you can watch the full episode here: https://youtu.be/t_i2BJufiaU

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Reid Hailey is the Co-Founder & CEO of Doing Things Media, the comedy-focused digital publisher behind meme accounts like ShitHeadSteve, MiddleClassFancy, and AnimalsDoingThings. Always entrepreneurial by nature, Reid shares how he applied his love of comedy to Instagram and launched one of the world’s most successful meme accounts from his parents’ basement. Fast forward to today, and Doing Things is expanding into consumer products, podcasting, and live streaming.

In this episode, Reid shares stories from his early days as a member of the “Meme Illuminati,” which included his future co-founder Derek Lucas and even some A-list celebrities like John Mayer. Reid and I also discuss the rampant joke stealing and content freebooting that were so prevalent on Facebook and Instagram in the past and how meme culture has changed after pages like FuckJerry and TheFatJewish were called out for being some of the worst offenders. Finally, Reid explains Doing Things’ decision to get into political advertising by promoting Mike Bloomberg’s Presidential campaign, and we debate the potential outcome of the recent political controversy surrounding TikTok.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Taylor Nieman is the Co-Founder & CEO of Toucan, an immersive learning tool that helps people improve their language skills while browsing the web. Prior to Toucan, Taylor worked in business development and strategic partnerships for a number of high-profile LA startups, including Headspace, Pop, and Fair.

In this episode, Taylor shares the secret to forging partnerships between startups and corporate behemoths with large distribution channels. She explains how early stage companies can get the attention of big companies but avoid getting bogged down in corporate bureaucracy to make sure a deal gets done. Finally, we discuss evolutions in online learning and what the future holds for edtech, especially now when remote lessons and blended learning models are increasingly more important.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Ace Gapuz is the CEO of Blogapalooza, a Filipino influencer marketing company that fosters collaborations between creators and brand. Ace started blogging at a young age and joined Southeast Asian startup Grab as Public Relations Manager when the company first launched in the Philippines. In addition to her work at Blogapalooza, Ace also serves as the Director of Shopertainment Live, a marketing agency that specializes in live-streaming e-commerce campaigns.

In this episode, Ace highlights the growth of influencer marketing in the Philippines and how it differs from other parts of Southeast Asia. She explains how the high concentration of English speakers allows Filipino influencers to attract a global audience and monetize at a higher rate than local language (Tagalog) content creators. We also discuss how Facebook has become Filipinos’ primary source of news and why the country has become a major battleground for YouTube and Facebook in the region. Finally, Ace argues that the biggest revenue opportunity for social media is not advertising and branded content but rather e-commerce and direct-to-fan monetization.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Sandra Thier is the Co-Founder & CEO of Diego5 Studios, the leading Austrian creator network and digital content agency. Prior to Diego5, Sandra worked as a radio producer for ORF and a news anchor for ATV and RTL.

In this episode, Sandra offers an inside look at digital media in the German-speaking DACH region of Germany, Austria, and Switzerland. Much like the rest of the world, YouTube and Instagram have emerged as the key platforms for influencer content and youth marketing, with TikTok quickly on the rise. She also predicts more growth for live video and shares how Diego5 has pioneered live events like Influence Video Con and the Austrian Video Award to help bring online video to life for fans and advertisers.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Timothy Armoo is the CEO of Fanbytes, an influencer marketing agency that specializes in helping brands reach Gen Z audiences. Prior to Fanbytes, Timo co-founded EntrepreneurExpress, an online business publication that featured interviews with icons like Richard Branson, Alan Sugar and James Caan.

In this episode, Timo shares the secret to youth marketing. He explains why Snapchat outperforms Instagram in terms of engagement and conversion and how OnlyFans is reinventing direct-to-fan monetization via a subscription model. Finally, we predict that messaging apps like WhatsApp will eventually give rise to a new class of social influencer, much like WeChat and Line have already done throughout Asia.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Neal Schaffer is an international speaker, author, and consultant who focuses on digital and social marketing strategies. As Founder of PDCA Social, he helps businesses navigate digital transformations and grow their online audience. His latest book The Age of Influence explains the meteoric rise of influencer marketing and how brands can successfully work with social influencers.

In this episode, Neal explains that the early days of social media were similar to word-of-mouth marketing. Those days are long gone, however, as social platforms increasingly gate audiences and have become pay-to-play environments. He argues that now influencers are a way for brands to incite word of mouth and predicts that influencer marketing will soon be a dedicate line item in most advertisers’ budgets. Finally, he highlights examples of brands that have turned their customers into brand advocates, such as Disney Parks and Ritz Carlton, both of which have adopted a 100% UGC social strategy.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Justin Moore is the Founder & CEO of Trending Family, an influencer marketing agency that specializes in connecting brands with family-friendly creators. Justin is a serial entrepreneur who started his career in medical device sales before encouraging his wife April to launch a YouTube channel and later joining her in the business full time.

In this episode, Justin and I discuss how the global coronavirus pandemic has affected the influencer marketing industry, from brands needing to rapidly pivot their creative strategies to creators receiving higher views but lower CPMs and fill rates. We each share recent examples of creative campaigns and advertisers that have increased their marketing activity amidst the crisis. Justin also highlights the recent trend of “doom surfing” and encourages influencers to listen to their audience in order to create informative or entertaining content to suit their viewers. Finally, we examine the long-term ramifications of COVID-19 and predict that this will accelerate cord cutting and the move of traditional ad dollars to digital platforms.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Anne Dolinschek is is the Head of Nfluential, a South African consultancy that develops influencer marketing strategies for brands. Anne began her career in event marketing and public relations before transitioning into the influencer space. Prior to joining Nfluential, she served as the Social Media and Content Marketing Director for Magna Carta and later as the Head of Consumer PR for Conversations Media and Communications.

In this episode, Anne offers insight into influencer marketing trends in South Africa, from leveraging paid media in promoting influencer content to using surveys to understand audience preferences. She explains that Facebook is the primary platform for local influencer campaigns, followed by Instagram and Twitter, with TikTok very much on the rise. She and I also explore the differences between ephemeral social posts like Instagram Stories versus the permanent media placement offered by timeline posts. Finally, we examine the impact of COVID-19 on influencer marketing and the potential long-term impact.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

Alex Kruglov is the Co-Founder & CEO of Pop.in, a mobile app for interactive game nights. Alex started his career as a McKinsey consultant before going to business school and transitioning into media and entertainment. Prior to launching Pop.in, Alex worked at Fox and Sony and then served as the Head of Content Acquisition for Hulu in the early days of the video streaming service.

In this episode, Alex offers insight into the early days of video on-demand, particularly how Hulu emerged as Fox and NBC Universal’s response to the existential threat that YouTube and online piracy posed to the traditional TV business. He goes on to share what inspired him to launch Pop.in and help create an “experience economy” online. Finally, Alex and I discuss how the COVID-19 pandemic has accelerated Pop.in’s growth as more people look for ways to connect with others online, and he shares some exciting announcements about upcoming features to help creators and non-profits earn money through the app.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.