Allowlist

In this epsisode, Lauren and Stef sit down with Tim Anders, Founder of ElectroBrew. Electrolyte-infused coffee. If you’re the kind of person who says I love coffee, I just wish I didn’t get so dehydrated when I drink it, then you are going to love this coffee and love this conversation. ElectroBrew’s mission is to offer coffee without compromising health or flavor while providing quality ingredients and formulations that help you enjoy your coffee while fighting dehydration's negative effects, revitalizing you with every sip.

Takeaways

• The gap in the market he saw for hydrating coffee products 
• Perseverance and the compound effect are key to building a successful business
• How Tim decided it was the right time to make the jump
• The unique challenges of formulating a hydration coffee company 
• Advice for founders funding and building early-stage CPG companies. 

Connect with Tim:   https://www.linkedin.com/in/timothy-anders-6926b2216/

Get ElectroBrew: https://www.electrobrew.com/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like  Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

In this episode, Stef and Lauren sit down with Sarah Jahnke, co-founder of Homecourt. Co-founded by Courteney Cox, Homecourt is a category-defining D2C CPG brand on a mission to inspire transformation from house to home. Homecourt infuses luxury into the every day, approaching cleaning and home care from a distinctly beauty-industry perspective. Sarah shares her background in the beauty industry and how she transitioned from a career in management consulting to building a luxury home care brand. She discusses the consumer trend that drove the creation of Homecourt and the unique product portfolio and fragrances they offer. 

Takeaways

• Homecare is the next category in beauty, with consumers viewing cleaning as an act of self-care.
• What it’s like to co-create with A-List Celebrity Courteney Cox 
• Fragrance and skincare-grade ingredients are key differentiators in the home care market.
• The home care category is ripe for disruption and innovation, with potential for expansion into body care and laundry products.
• Working with a celebrity founder has advantages in terms of brand recognition and opening doors, but it also requires careful management of the founder's reputation.
• The future of home care includes more in-person activations, expansion into larger retail channels, and the elevation of the home as an important space in people's lives. Technical difficulties can occur during live conversations.

Connect with Sarah: https://www.linkedin.com/in/sarahjahnke/

Get Homecourt: https://homecourt.co/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like  Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

In this episode, Stef and Lauren sit down with Jen Chiang, co-founder of Opal. Opal is a thoughtfully designed smart ring that provides extra safety and security. Opal’s core belief is that no matter your background, gender, race, religion, or ethnicity, safety is a fundamental human right. They aim to provide extra comfort for you to move through the world with confidence and pride. 

Takeaways

• The unique challenges of building a hardware and software company and how to overcome them
• Jen’s personal journey as a founder and the importance of believing in the mission behind your business
• How to raise funding options outside of venture capital
• The unique need to bridge the gap between jewelry and tech to make Opal successful

Get on the waitlist for an Opal Ring: https://www.wearopal.com/

Connect with Jen: https://www.linkedin.com/in/jenchiang09/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have a board-certified nurse practitioner come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

In this conversation, Lauren and Stef sit down for a quick catch-up. 

Lauren shares a big career update (hint: new job) and Stef provides an update on life as a mom and all the new brands she’s loving.

Lauren and Stef also discuss various topics related to hair loss, hair care, red light masks, wedding planning, lifestyle brands, fashion, and upcoming episodes. They share their experiences with different hair care products and also discuss the strategic expansion of consumer brands into new product categories. 

They close out the episode by teasing some of the upcoming guests on the show they can’t wait for you to hear from. 

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have a board-certified nurse practitioner come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

In this episode, Stef and Lauren sit down with Lior Cole. Lior Cole is a worldwide IMG Model who studied CS at Cornell University before dropping out to build ARI: an AI personal shopper set to revolutionize fashion.

Lior discusses the consumer trend that drove her to build his company and disrupt the online shopping experience. She highlights the friction and lack of personalization in current shopping processes and the need for curated and AI-driven solutions. Lior also shares his background in computer science and fashion, which uniquely positions him to tackle the technical challenges of AI in the fashion industry.

Takeaways

• The online shopping experience lacks personalization and curation, creating friction for consumers.
• AI has the potential to revolutionize the shopping industry by providing personalized recommendations and a more seamless experience.
• Founders should focus on solving a specific problem and building a product that aligns with their unique background and expertise.
• Building a successful startup requires a combination of technical skills, domain expertise, and the ability to communicate effectively with diverse team members.
• The future of AI lies in creating immersive and personalized experiences for consumers, with interfaces that seamlessly integrate into their daily lives. Methodically reviewing a conversation helps identify principal themes.

https://www.instagram.com/liorcole/

https://www.tiktok.com/@lior.cole

https://twitter.com/liorcole

https://www.linkedin.com/in/liorcole/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have a board-certified nurse practitioner come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

In this episode, Lauren and Stef sit down with Liz Whitman, founder of Exponent Beauty, former President and CMO of The Red Door by Elizabeth Arden, and investment partner at XFactor Ventures. 

Liz recounts the inception of Exponent Beauty, sparked by an epiphany about the superior efficacy of freshly mixed skincare ingredients by estheticians, leading her to question the effectiveness of pre-mixed retail products. Her exhaustive three-year investigation, including third-party testing, confirmed that skincare's active potency diminishes once opened. With a rich background in entrepreneurship and beauty, Liz details the inspiration, challenges, and strategic decisions behind founding Exponent Beauty—from securing funding and building a solid cap table to assembling the right team and identifying the target market.

Takeaways

• Starting a business at a young age can be a valuable learning experience.
• Building a strategic cap table with a mix of funds and individuals can provide diverse perspectives and support.
• Transparency and open communication with investors and team members are crucial for a successful partnership.
• Engaging with potential customers and seeking feedback early on can help refine the product and business model.
• Hiring strategically and aligning with team members who share the brand's vision and values is essential for growth and success.
• Brick-and-mortar retail is still important in the beauty industry, as it allows customers to experience products firsthand.
• Exponent Beauty focuses on product line expansion and innovation, particularly in formulating with large molecular-weight ingredients.
• The brand's serums are highly effective and backed by scientific research.
• Entrepreneurs should take calculated risks and pursue their passions, understanding that failure is a possibility.
• The reality of entrepreneurship involves hard work and challenges, but having a strong purpose and passion can drive success.

Try Exponent using code ALLOWLIST20 for 20% off at https://exponentbeauty.com. 

Connect with Liz: https://www.linkedin.com/in/liz-whitman/

Shop Exponent: https://exponentbeauty.com/

Follow on Instagram: https://www.instagram.com/exponent.beauty/

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

In this episode, Stef and Lauren sit down with Saeid Fard, the founder of Dimensional. Dimensional is a social connection app that helps you better understand yourself and connect with others. Saeid discusses the inspiration behind building a social network based on personality. He shares his background in finance and management consulting and explains how he wanted to create something he was passionate about and that helped people—dimensional aims to help users become more self-aware and understand others better through personality assessments. Saeid discusses the challenges of fundraising and building a team, as well as the future vision for Dimensional. He emphasizes the importance of understanding one's motivations when starting a business and offers advice for aspiring founders. 

Takeaways

• Dimensional is a social network based on personality, aiming to help users become more self-aware and understand others better.
• Why social connection online is broken today.
• The inspiration for Dimensional came from the desire to create something meaningful and help people in a way that traditional jobs often don't.
• Building a startup requires perseverance and the ability to adapt to challenges and user feedback.
• Understanding one's motivations for starting a business is crucial, as it can help guide decision-making and provide a sense of purpose.

Connect with Saeid: https://www.linkedin.com/in/saeid-fard-280a238/

Download Dimensional: www.dimensional.me

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs, and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, and even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

In this episode, Stef and Lauren catch up on their recent life events, including Lauren's engagement and Stef's journey into motherhood. They discuss wedding planning, consumer trends in the wedding industry, and the products they have been obsessing over. Stef also shares her birth story and reflects on the coolest and weirdest parts of motherhood. Finally, they talk about the evolution of the show and the exciting advertisers they have partnered with for season 4. In this episode, they also talk about the core categories of companies Allowlist will focus on and the new launch of "The List" on their website. 

Takeaways

• Wedding planning can be a mix of excitement and stress, with consumer trends playing a role in decision-making.
• Motherhood brings about new consumer needs and trends, with innovative products emerging to meet those needs.
• Birth stories and the journey into motherhood can be both awe-inspiring and challenging.
• The show is evolving to focus on disruptive consumer products that enhance the female experience, and the hosts are excited to partner with brands that align with their values.
• The hosts focus on four categories of companies: consumer packaged goods brands, consumer technology companies, consumer services, and consumer media.
• The List is launched on the website as a resource for listeners to find and support the brands featured on the show.

Allowlist Season 4 is brought to you by Pinch Med Spa, the med spa that comes to you. With ‘Botox, Chemical Peels, Filler, IVs and more, book your in-home appointment today and have a board-certified nurse practitioners come to you! Use code AllowlistVIP at checkout for $50 off your first service.

Allowlist Season 4 is brought to you by Alice Mushrooms, mouth-watering functional mushroom chocolates for a better you! Up-level your daily routine with delicious chocolates like Brainstorm to help you focus, Nightcap, for great sleep, even Happy Ending, for great sex. Use code Allowlist20 for 20% off your first order.

This episode was originally published on August 31, 2021, on Lauren's podcast Life Snacks, but we wanted to bring it back for you.

Lauren talks with Dr. Lara Devgan. Dr. Lara Devgan is a double board-certified, plastic & reconstructive surgeon, one of the most sought-after doctors in her industry, and the founder of the medical-grade skincare line, Dr. Devgan Scientific Beauty. She is known for her pioneering work in surgical and non-surgical facial optimization, Beauty Metrics masterclasses, and her frequent press and research contributions. Dr. Devgan works on some of the most famous celebrities in the world, including Kim Kardashian. In this episode, she shares:

• The misconceptions of the plastic surgery industry
• Plastic surgery is not all about vanity, it is about identity and restoration of identity when people are faced with birth deformities, cancer reconstruction, or serious injuries.
• You can be a person of substance AND also cares about the way you look
• As a happily married wife and mother of six her advice on how to "have it all"
• Her thoughts on how "passion" and "success" are related
• The advice she wishes she could give her younger self
• The beauty products she recommends

https://www.instagram.com/laradevganmd/?hl=en

https://www.instagram.com/drlaradevgan/?hl=en

This episode was originally published on December 21, 2021, on Lauren's podcast Life Snacks, but we wanted to bring it back for you.

Lauren chats with Sabeena Ladha. Sabeena is the founder and CEO of Deux, the good-for-you cookie dough company that is revolutionizing the relationship between health-conscious eating and notoriously sweet foods by refusing to compromise taste for health. Chances are you've seen Deux's genius branding on social media or you may be familiar with the brand from Sabeena's recent Shark Tank appearance. Deux believes that "good-for-you" should actually taste good and each bite of the cookie dough is enhanced with researched-backed vitamins and supplements to leave you feeling better than before! Deux has recently expanded into a functional foods brand launching their newest product "Drip" which is a healthier Nutella.

In this conversation Sabeena shares:

• The behind-the-scenes of what it's really like to be on Shark Tank
• Saying F.U. to diet culture and focusing on eating real ingredients that make you feel good
• How to focus on "following what feels right" instead of what looks perfect on your resume
• Knowing when it's time to make a change in your career
• What skills she learned in her previous jobs at Pepsico, Diamond Foods, McKinsey, and M13 that have helped her build Deux
• How Deux has addressed controversial topics on social media
• What it was like reading about yourself on Reddit and publically addressing comments from naysayers
• How to build an authentic community that is bigger than just a brand or product
• Giving up the fear of what other people think
• How to manage the highs and lows of entrepreneurship
• Why you should stop trying to make your career path "make perfect sense"
• That you don't know how powerful you are until you take the leap

https://www.instagram.com/stories/eatdeux/?hl=en

https://www.instagram.com/sabeenaladha/?hl=en