Allowlist

Sit down with Evan Quinn and Cygne Cooper 2/3 of the founding team at Hiyo, a long overdue alternative to alcohol that Lauren and Stef are absolutely obsessing over. Hiyo’s promise is a social tonic that provides a stress-relieving, mood-boosting effect without the hangover… It’s a 0% alcohol social tonic packed with delicious, organic, non-gmo, vegan and gluten free ingredients that literally make you feel like you’re floating. 

In this episode we get into: 

1. The reasons why Evan, Cygne and George felt compelled to move into the no-alc bev space
2. The biggest challenges to formulating a delicious, organic no-alc bev that delivers on it’s promises to help consumers ‘feel the float’
3. The adoption curve of alc alternatives today and where the Hiyo team thinks it’s headed 

Connect with Evan, Cygne and the Hiyo fam and get your case of Hiyo today! Our favorite flavor is the watermelon lime. 

• https://drinkhiyo.com/
• https://www.instagram.com/drinkhiyo
• https://www.tiktok.com/@drinkhiyo

Charlotte Cruze & Lindsay Goodstein  are the co-founders of Alice Mushrooms, a brand that creates functional mushroom chocolates for energy and rest. 

In this episode we get into: 

1. The benefits of functional mushrooms and why they choose chocolate form for their first two products.
2. They believe that functional and psychedelic mushrooms will be a massive consumer trend.
3. Their two products,  for sleep and focus.
4. The benefits of different types of functional mushrooms and what you should be taking to improve your health, 

Buy Alice Mushroom chocolates: https://alicemushrooms.com/

Follow Alice on Instagram: https://www.instagram.com/alice.mushrooms/

In this episode, we sit down with Michelle Reeves, co-founder of Mavion NFT, Wagmi NFT, and The Accessory Junkie. We discuss:

• How Mavion is scaling scarcity in fashion through NFTs
• Mavion solving problems in a fashion that web2 could not 
• Digital goods are just as important to younger generations already
• The future of fashion is digital & solves sustainability issues
• Web3 is enabling “starving artists” to build wealth

Resources: 

• Mavion 
• The Accessory Junkie 

Connect: 

•  Michelle Reeves

Sit down with Vasa Martinez, Founder & CEO at Perfy, a new Superfood Soda focused on uncompromisingly great taste, superfood ingredients and pushing the boundaries of consumer expectations in the soda category. In this episode we get into: 

• Vasa’s founder journey and insight that led to bringing Perfy to life
• How Doodles inspired Dr. Perfy (which competes on every level with Dr Pepper, but is way better) 
• What Vasa learned about the Doodle IP restrictions for holders when the team prepared for their launch of Dr Perfy 
• Predictions for the future of consumer loyalty and web3 
• One piece of advice for founders in consumer, web3 and beyond 

Links: 

• https://twitter.com/vasamartinez
• https://twitter.com/drinkperfy
• https://www.instagram.com/drinkperfy/
• https://opensea.io/collection/doodles-official

In this episode featuring Sam Falic, the Co-Founder of BlockBar, the largest marketplace for NFTs, for high end spirits and wine, we get into the following: 

• Why Web3 Builders should always ask themselves first “What problem does using Web3 technology actually solve for consumers or companies?’
• How Blockbar solves a big problem for Premium Wine and Spirits Consumers, Collectors and Brands. 
• The unique advantages and disadvantages of being so early in Web3.
• The biggest challenges for builders in space.
• Hot takes for builders, creators and careerists. : being honest and hardworking will get you further in this space than being “smart”

Resources:

• Chainalysis
• NBA Top Shot 
• Uniswap 
• Sound.xyz 
• Monkey Shoulder 

Connect: 

• Blockbar 
• Samuel Falic 

In this episode featuring Steve and Alex Michaelsen, co-founders of Leisure, a new functional hydration beverage and the Web3’s first native beverage brand, we get into: 

• How young people aspire to different career paths than previous generations.
• Creating a brand universe that looks as native to digital, as to physical, as to metaverse.
• Why NFTs align incentives between brands and consumers
• What every brand needs to be thinking about as we collectively journey into Web3
• Advice for Web3 Founders

Resources:

• Liquid Death
• Friends with Benefits 
• Bored Breakfast

Connect: 

• Leisure 
• Steve Michaelsen 
• Alex Michaelsen 

This episode features Deana Burke and Natasha Hoskins the co-founders of BoysClub. We get into the following: 

• How no one really knows “how to DAO” 
• Boysclub’s transformation from a social club to DAO
• The right way to “onboard” into web3
• Why web3 just being a reflection of your personal interests
• How Boysclub looks at marketing and brand like no other business in web3
• How the “Zaddy” & “Main Character” NFTs came to be 

Resources:

• Boysclub.vip

Connect: 

• Deana
• Natasha
• Boys Club Twitter
• Boys Club Instagram 

In this episode featuring Esha Gupta co-founder of Mysterious and Hooked, we discuss the following:

• Why Web3 is going to be the new AppStore 
• How NFTs and your wallet will be the new social media 
• How Mysterious is blending both digital ownership with in-person experiences 
• How music NFTs will solve major problems for artists and revolutionize the music industry 
• How Esha previously built a multimedia company with over 100 million viewers worldwide and #1 app store and is taking those learnings into building Mysterious.

Resources:

• Mysterious 
• Hooked
• We3 
• Boysclub 

Connect: 

• Esha Gupta

In this episode featuring Ty Haney of TYB, a Blockchain-enabled Customer Loyalty Platform helping consumer brands and fans build and win together, we get into the following: 

• How Ty became obsessed with this very simple concept that users of a product, should have some sort of  aligned incentive in the success of that product
• We believe that crypto has the potential to unlock better business models for brands that are structurally reliant on paid media today. 
• The initial results of the TYB founding Joggy community
• How TYB is making it easy for anyone to toe-dip and experience wealth creation and tangible benefits for loyalty via the brands that they love

Resources:

• TYB
• Joggy

Connect: 

• TYB - Twitter | TikTok| Instagram
• Ty Haney - Twitter | Instagram | 

In this episode featuring Evin McMullin the co-founder of Disco we get into the following: 

• The need for humans to own their data & identity 
• That Americans spend 11.5 billion hours a year filling out forms & how Disco can solve this
• What verifiable credentials are & how they have the ability to change our lives.
• Why web2 social media & data ownership is problematic 
• How Disco is solving for data ownership with the “data backpack”
• Evin’s thoughts on Soulbound tokens

Resources:

• Disco.xyz
• Evin & Vitalik debate Soulbound Tokens 

Connect: 

• Connect with Evin