Only 6% of organizations are seeing measurable ROI from AI.
Everyone else? They did the training, ticked the boxes, bought the licenses... and stalled.
In this episode of The Shift, we sit down with Helena McAleer and Dave Birss, co-founders of The Gen AI Academy, to talk about why AI adoption stalls — and why the fix isn't more tech training. It's more human.
We get into:
Why most organizations stall at 10–20% AI adoption (and how to get unstuck)
Why HR — not the CTO — might be the most important leader in AI adoption
How usage metrics get gamed, and what actually matters instead
Thinking vs. doing — and how organizations accidentally discourage the one that adds value
The neuroscience of friction: why “faster” can make us dumber, and what real learning requires
IKEA's masterclass: retraining 8,500 call-center employees instead of replacing them
And the Roomba Poopocalypse — why you have to clean up your company's mess before AI amplifies it
Because AI doesn't fix your organization. It multiplies whatever's already there.
🎁 Bonus: Helena and Dave are giving our listeners free access to Dave's Human Skills in the Age of AI course — link in the comments.
Connect with Helena & Dave:
Helena on LinkedIn
Dave on LinkedIn
The Gen AI Academy