I don’t understand why articles like this get pushed out by the Podcast press as “new ideas”. Dynamic ad insertion has been around for YEARS now. Just because this guy at Spotify just discovered it, doesn’t mean other companies haven’t been doing this for years. 

AND if you’re looking for the answer as to why independents are so fearful of bigger media companies coming in - it’s because of this vertical integration model where one company controls the creation, the hosting, the distribution and the monetization. How will the independent fit into that vertical if it doesn’t benefit the one company???

https://medium.com/301re/midroll-and-omny-finally-converge-f48c33370566 (https://medium.com/301re/midroll-and-omny-finally-converge-f48c33370566)

New player to the game: Facebook?: “Audio services also seem ripe for disruption, the people said. The wealth of information that Facebook has on users from its News Feed could easily provide a personalized listening experience, they suggested.”

https://www.nytimes.com/2019/12/04/technology/facebook-npe-team.html?auth=login-facebook&login=facebook (https://www.nytimes.com/2019/12/04/technology/facebook-npe-team.html?auth=login-facebook&login=facebook)

Is Google really focused on what is going to help podcasters find more audience? Is this really going to move the needle?

http://www.insideradio.com/podcastnewsdaily/searching-podcasts-gets-easier-on-google-assistant-devices/article_6586e1f6-1aad-11ea-b2a4-63757c3dc23f.html (http://www.insideradio.com/podcastnewsdaily/searching-podcasts-gets-easier-on-google-assistant-devices/article_6586e1f6-1aad-11ea-b2a4-63757c3dc23f.html)

Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/)

The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs)

This is super interesting data re: Daily News Podcasts:

https://rainnews.com/podspec-12022019-advertising-daily-news-podcasts/ (https://rainnews.com/podspec-12022019-advertising-daily-news-podcasts/)

Pacific Content shows research that says podcasts are getting shorter, about 2mins shorter than last year...but there are weird spikes in their data that make me question their methods. Would add that split out via Apple categories is interesting to see that Tom Webster’s “highly polished crap” categories are the longest podcasts.:

https://blog.pacific-content.com/podcast-episodes-got-shorter-in-2019-69e1f3b6c82f (https://blog.pacific-content.com/podcast-episodes-got-shorter-in-2019-69e1f3b6c82f)

Apple’s Top Listened to Podcasts of 2019 - https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=1478465283&genreIdString=26&mediaTypeString=Podcasts (https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=1478465283&genreIdString=26&mediaTypeString=Podcasts)

Spotify’s Tops of 2019 - https://newsroom.spotify.com/2019-12-03/the-top-songs-artists-playlists-and-podcasts-of-2019-and-the-last-decade/ (https://newsroom.spotify.com/2019-12-03/the-top-songs-artists-playlists-and-podcasts-of-2019-and-the-last-decade/)

Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com/ (https://www.sleepwithmepodcast.com/)

Pandora, What Makes an Effective Audio Ad? - https://www.pandoraforbrands.com/article/what-makes-an-effective-audio-ad (https://www.pandoraforbrands.com/article/what-makes-an-effective-audio-ad)

Change Gendered and Slave-Based Language in Audio Industry - https://www.change.org/p/audio-engineering-society-change-gendered-and-slavery-derived-terms-in-the-audio-industry (https://www.change.org/p/audio-engineering-society-change-gendered-and-slavery-derived-terms-in-the-audio-industry?recruiter=152197110&utm_source=share_petition&utm_medium=facebook&utm_campaign=psf_combo_share_abi&utm_term=share_petition&recruited_by_id=e21ecaaa-4ca6-449f-b34d-9eec7d97f077&share_bandit_exp=abi-19339856-en-US&share_bandit_var=v3&utm_content=fht-19339856-en-us%3Av12&use_react=false)

Spotify launches podcast discovery tool.

https://rainnews.com/spotify-launches-your-daily-podcasts-a-personalized-playlist-to-encourage-podcast-engagement/ (https://rainnews.com/spotify-launches-your-daily-podcasts-a-personalized-playlist-to-encourage-podcast-engagement/)

From the Nov26 edition of Hot Pod: From TechCrunch (https://twitter.us12.list-manage.com/track/click?u=e7175619f87bd6b29429572aa&id=7e56f6e441&e=987d38aaf4), writing up a recent report from Sensor Tower: “The top 1% of App Store publishers drive 80% of new downloads.” Sounds familiar, eh?

Macho Man Randy Savage - “The Cream Rises to the Top” - https://youtu.be/8C4lK41SX-Q (https://youtu.be/8C4lK41SX-Q)

Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/)

The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs)

So, you can’t fault Edison Research - they need to make money too - but their new Podcast Consumer Quarterly Report is not for you - $10K per quarter with a minimum 4 quarter purchase. Interesting that they release any info at all.

https://www.edisonresearch.com/the-podcast-consumer-quarterly-tracking-report/ (https://www.edisonresearch.com/the-podcast-consumer-quarterly-tracking-report/)

https://www.newswire.com/news/edison-research-announces-delivery-of-the-first-podcast-consumer-21037692 (https://www.newswire.com/news/edison-research-announces-delivery-of-the-first-podcast-consumer-21037692)

Another interesting blog from Coleman Insights...marketing too many messages:

https://colemaninsights.com/coleman-insights-blog/too-many-messages (https://colemaninsights.com/coleman-insights-blog/too-many-messages)

Podcast Thanksgiving

If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email: [email protected]

Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:

Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

Nothing ground breaking here but a great reminder for those who’ve been podcasting for long time: https://podcastbusinessjournal.com/five-beautiful-things-about-podcasting/ (https://podcastbusinessjournal.com/five-beautiful-things-about-podcasting/)

Interesting checklist on what makes a good podcast host:

https://blog.pacific-content.com/what-makes-a-great-podcast-host-a40d432d05fc (https://blog.pacific-content.com/what-makes-a-great-podcast-host-a40d432d05fc)

Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/)

The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs)

And thoughts on branding from Coleman Insights using Disney+ as their catalyst for the blog:

https://colemaninsights.com/coleman-insights-blog/disney-decision-paralysis-and-your-brand (https://colemaninsights.com/coleman-insights-blog/disney-decision-paralysis-and-your-brand)

If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email: [email protected]

Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:

Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

What’s the Deal with Libsyn and the IAB? - https://www.facebook.com/groups/podcastmovement/permalink/2489485077805766/ (https://www.facebook.com/groups/podcastmovement/permalink/2489485077805766/)

Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/)

The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs)

What Are the IAB Stats Worth? - https://medium.com/@joshkaplan_79974/lessons-learned-from-selling-morning-brews-first-podcast-ads-66cd44ac3f75 (https://medium.com/@joshkaplan_79974/lessons-learned-from-selling-morning-brews-first-podcast-ads-66cd44ac3f75)

Disney+ Launch and What We Can Learn From It

If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email:

Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:

Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

Some great stuff from Hot Pod’s 5 year anniversary - the Frustrated speak (and it’s hilarious):

https://hotpodnews.com/festivus-for-the-rest-of-us/ (https://hotpodnews.com/festivus-for-the-rest-of-us/)

Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/)

The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs)

If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email:

Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:

Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

There are a lot of caveats in this data, but useable info from Pacific Content on which Social Media channels deliver the most listens (for instance, understanding that a majority of PC’s clientele are branded podcasts, I throw out the LinkedIn data because that’s where business audiences are for other podcasters):

https://blog.pacific-content.com/which-social-channels-have-the-highest-podcast-download-conversion-rates-5df89164c623 (https://blog.pacific-content.com/which-social-channels-have-the-highest-podcast-download-conversion-rates-5df89164c623)

Similarly, PRX releases audience information they got working with company, Claritas. I guarantee - this is NOT your audience:

https://finance.yahoo.com/news/claritas-prx-market-enginuity-insight-144757971.html (https://finance.yahoo.com/news/claritas-prx-market-enginuity-insight-144757971.html)

Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/)

The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs)

Aaron Mahnke talks about “native advertising” - https://twitter.com/amahnke/status/1184807483547815938?s=21 (https://twitter.com/amahnke/status/1184807483547815938?s=21)

If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email:

Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:

Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/)

The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs)

Definitions

There’s a lot of bs being said about the industry. And it’s not totally the reporters’ fault...but it kind of is. “Podcasting” is getting lumped all together and it’s time to start understanding and explaining that “Podcasting” is a lot of different shows with very different audiences.

Can Audio on YouTube be considered a podcast. Some good points in everyone’s response and I have some feelings on this:

https://podcastbusinessjournal.com/can-audio-on-youtube-ever-be-considered-a-podcast/ (https://podcastbusinessjournal.com/can-audio-on-youtube-ever-be-considered-a-podcast/)

The Westwood One Download on Podcast listeners: https://www.westwoodone.com/2019/10/16/westwood-ones-podcast-download-fall-2019-report-women-close-the-gap-podcast-events-gain-traction-podcast-listening-on-smart-speakers-hits-a-speed-bump-and-podcast-ad-appeal-shif/ (https://www.westwoodone.com/2019/10/16/westwood-ones-podcast-download-fall-2019-report-women-close-the-gap-podcast-events-gain-traction-podcast-listening-on-smart-speakers-hits-a-speed-bump-and-podcast-ad-appeal-shif/)

https://www.westwoodone.com/wp-content/uploads/2019/10/Westwood-Ones-Podcast-Download-Fall-2019-Report.pdf (https://www.westwoodone.com/wp-content/uploads/2019/10/Westwood-Ones-Podcast-Download-Fall-2019-Report.pdf)

Sponsor: YaYa Podcasting - Beyond the Edit, the Art of Podcast Editing - http://yayapodcasting.com/al (http://yayapodcasting.com/al)

Initial findings from the SuperUser Webinar from Edison Research and PodcastOne:

https://podcastbusinessjournal.com/who-are-your-super-listeners/ (https://podcastbusinessjournal.com/who-are-your-super-listeners/)

www.podcastone.com/superlisteners (http://www.podcastone.com/superlisteners)

Jay Notes:

Super Listeners at least 5 hours a week - 28% of weekly podcast listeners (5 shows a week, not individual episodes, listening over 8 hours a week) which is 22% of all US listeners

Super Listeners are looking to limit exposure to ads (50%)

22% Pay for Subscription to avoid ads (screen shot)

1 in 5 SuperListeners are ad avoiders that you can’t reach in mainstream media

44% of SuperListeners pay more attention to podcast ads

Only 17% of SuperListeners find Host Read Ads Unfavorable or worse (screen shot)

Too many ads on: TV 62%, Radio 47%, Podcasts 24%

Sponsor: Transition Curriculum, NextUp - http://www.transitioncurriculum.com (http://www.transitioncurriculum.com/)

If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email:

Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:

Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

Interim numbers from IPA survey: https://podnews.net/update/ipa-stats (https://podnews.net/update/ipa-stats)

Speaking of data, (from Podcast Business Journal): Westwood is releasing its Podcast Download – Fall 2019 Report at the IAB Upfronts on Tuesday.

Minority listens report: http://www.insideradio.com/podcastnewsdaily/among-blacks-hispanics-podcast-listening-doubles-over-past-five-years/article_23029f54-eb7e-11e9-94ab-93ce343fcc76.html (http://www.insideradio.com/podcastnewsdaily/among-blacks-hispanics-podcast-listening-doubles-over-past-five-years/article_23029f54-eb7e-11e9-94ab-93ce343fcc76.html)

The Read heads to TV - https://www.wnyc.org/story/crissle-west-and-kid-fury-are-going-read-you-tv-now/ (https://www.wnyc.org/story/crissle-west-and-kid-fury-are-going-read-you-tv-now/)

Podcasts Connect Updated TOS & Outage Oct. 20th

Podcast Movement Community - For Podcasters (https://www.facebook.com/groups/podcastmovement/?ref=nf_target&fref=nf)

Today, Apple Podcasts verifiably crossed over 750,000 podcasts (751.7K, to be more precise)!

Sponsor: All About Apple Arcade - http://allaboutapplearcade.com (http://allaboutapplearcade.com/)

Listening to Start Up with Alex Blumberg.

Libsyn faces a SERIOUS shakeup - http://www.insideradio.com/podcastnewsdaily/libsyn-board-faces-ouster-after-activist-shareholder-secures-special-meeting/article_099c3162-e537-11e9-b01d-a74f405e171c.html (http://www.insideradio.com/podcastnewsdaily/libsyn-board-faces-ouster-after-activist-shareholder-secures-special-meeting/article_099c3162-e537-11e9-b01d-a74f405e171c.html)

https://rainnews.com/libsyn-cfo-resigns-amid-sec-complaint/ (https://rainnews.com/libsyn-cfo-resigns-amid-sec-complaint/)

And once again, James Cridland with breaking news:

Libsyn has reached a settlement (https://go.podnews.net/l/iOg8X4UGpzmA6wEVnJNnmg/8DdmZm9hcbmo53892763e93vxg/dgJuJLBa5RHOSF8A89825g).

Sponsor: The Podcaster’s Toolkit - http://bloggingconcentrated.com/members/aff/go/sharpton/?i=68 (http://bloggingconcentrated.com/members/aff/go/sharpton/?i=68)

Libsyn, not the only one...Audioboom looking for a new CEO: https://rainnews.com/audioboom-posts-q3-financials/ (https://rainnews.com/audioboom-posts-q3-financials/)

Luminary exec-level shuffle. The Verge is reporting (https://twitter.us12.list-manage.com/track/click?u=e7175619f87bd6b29429572aa&id=1f57ddf912&e=987d38aaf4)

Sponsor: All About Apple Arcade - http://allaboutapplearcade.com (http://allaboutapplearcade.com/)

Another interesting note from Hot Pod: Startup is back for this final mini-season (https://twitter.us12.list-manage.com/track/click?u=e7175619f87bd6b29429572aa&id=ab2b6eb343&e=987d38aaf4)

If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email:

Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:

Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)