Always Off Brand

Sea 4 Ep 12  “5 Marketing Brain Hacks!” with Lauren Alexander 

5/23/2024

Ya ever wonder how the brain plays a part in why we buy things, react or click on an ad? Well, Lauren Alexander, VP of Marketing for Neurohacker Collective/ Qualia goes through the 5 core ways our brains work and why! Fascinating stuff we can all relate to at work and home.  We play “What’s That Keyword?” game and a great news segment on TikTok and more.  Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: [email protected] 

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/

Guest: Lauren Alexander

LinkedIn: https://www.linkedin.com/in/laurenkayalexander/

Website: https://qualialife.com/

Use qualialife.com/offbrand or code OFFBRAND for an additional 15% off.

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Ok, so we had our version of what it all means and why we should care about all the new Amazon Seller Central fees. We have a new logistics and operations go to guy, Armin Alispahic, who is the operations team lead at Acadia. Armin is dialed in and drops a ton of Juicy Nuggets we can all use! We play “What’s That Keyword?” game and a great news segment on TikTok and more.  Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: [email protected] 

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/

Guest: Armin Alispahic

LinkedIn: https://www.linkedin.com/in/armin-a-112678174/

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Every wonder if Amazon is really getting in the car business? How do they market and what do the car brands think of Amazon? Well, Molly Kristick joins the show and gives us all the answers and more! Molly shares her years of automotive marketing chops and drops a ton of Juicy Nuggets we can all use! We play “What’s That Keyword?” game and a great news segment on Nordstrom Marketplace.  Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: [email protected] 

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/

Guest: Molly Kristick

LinkedIn: https://www.linkedin.com/in/molly-kristick-61597247/

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

This is a review of the Q1 2024 Amazon earnings call like no other! Scott, listens in to the conference call and chimes in with the thoughts of many Sellers and Vendors who sell on Amazon. We laugh, we cry, we feel all the highs and lows of this sweet little story called Q1 2024 for our friends Andy Jassy and Brian Olsavsky. It’s a summary and analysis like non other and it should make you chuckle. Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: [email protected] 

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

The 3 Amazon experts take center stage! If you have not thought about the upcoming July 2024 PRIME DAY, no worries we got you! This is a must listen for anyone selling on Amazon or interested in what people are doing. We talk about the smartest strategy on inventory and advertising to get the most out of this big event. We have a great NEWS segment.!  Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: [email protected] 

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Recorded live during eTAil West in Palm Springs, a fun different show with our guest, Chase Clymer. Host of Honest Ecommerce and partner in Ecommerce Agency, Electric Eye. From playing bass in a band that went on tour, to some now famous band mates, to running an ecommerce agency! Quite the ride and we talk about the inside look of how podcasts are made!  Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: [email protected] 

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/

Guest: Chase Clymer 

LinkedIn: https://www.linkedin.com/in/chaseclymer/

Website: https://electriceye.io/

Podcast: Honest Ecommerce: https://podcasts.apple.com/us/podcast/honest-ecommerce/id1447700156

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Guest Co-Host Wendi Mathis Held joins the show and we start talking about weather! Don’t worry, we quickly get into our great and super smart guest Genna Carbone, the SEO wizard! Genna explains why SEO is so important and how to do it right! What matters and some super juicy nuggets on how to out SEO your competition. We play “What’s That Keyword?” game show with an awesome NEWS segment! Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: [email protected] 

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/

Guest: Genna Carbone 

LinkedIn: https://www.linkedin.com/in/genna-carbone/

Guest Co-Host: Wendi Mathis Held

LinkedIn: https://www.linkedin.com/in/wendimathisheld/

ChannelKey Amazon Agency:  https://channelkey.com/

In The Black Retail: https://intheblackretail.com/

Boss Lady & Friends Podcast: https://podcasts.apple.com/us/podcast/boss-lady-and-friends/id1678168286

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Once again, the topic of UPC’s has been gnawing at me for weeks, maybe years as this topic keeps bubbling into our business. Brands and manufacturers unfortunately need to understand how this world works and why you must play the GS1 game. I also explain other super fun stuff like GTIN’s and EAN’s. Wow, this RANT is already beyond nerdy and boring, but so important! Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

Recorded during the eTail West conference in Palm Springs, CA in late February, Scott has a great discussion about building the #1 brand in the bidet business and creating incredible marketing. Taking on “Big TP '' among other poop filled discussions on how the US is way behind on this better, cleaner and more earth friendly potty business. Jason talks about the marketing end of a large D2C brand like Tushy and how they are constantly streamlining operations and creating a great company culture.  Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: [email protected] 

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/

Guest: Jason Ojalvo  CEO of Tushy 

LinkedIn- https://www.linkedin.com/in/jasonojalvo/

Hello Tushy - https://hellotushy.com/

DISCOUNT CODE 10% on your first order at Checkout: OFFBUTT

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Quick little RANT for all of us living in the Amazon Seller world trying to make a buck and figure out all the new costs. Storage fees haven’t gotten enough attention as they are increasing 200+% over the last 12 months and going up even more! Scott takes a few minutes to lay it all out and hope you can relate and know that someone else is feeling the pain! Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: [email protected] 

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.