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In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step furt... more
FAQs about AMA Marketing / And with Bennie F. Johnson:How many episodes does AMA Marketing / And with Bennie F. Johnson have?The podcast currently has 79 episodes available.
July 24, 2024Recognizing the Future and Connecting with Your AudienceNaomi Litowitz, SVP, Head of Strategy and Planning at Brainlabs, joins AMA's Bennie F. Johnson to talk about how we recognize the future, why you never want to pay the creepiness tax, and why you need to connect with your audience. ...more37minPlay
July 24, 2024Getting It Right and Being Part of the SolutionWes Michael, President of Rare Patient Voice, joins AMA's Bennie F. Johnson to talk about brand management, experimenting, listening to the voice of the consumer, and being part of the solution. ...more32minPlay
July 24, 2024Value of Disruption and Future Proofing SkillsDr. Jason Wingard, Visiting Professor at Harvard University, joins AMA's Bennie F. Johnson to talk about the future of work, the value of disruption, and the importance of future-proofing skills. ...more37minPlay
July 24, 2024Promises and Perils of Tech and Ethical FrameworksClay Sharman, Founder and CEO of Krateo.ai, joins AMA's Bennie F. Johnson to talk about marketing and AI, machine learning, the promises and perils associated with technology, and why we need ethical frameworks....more34minPlay
July 24, 2024Future Storytelling and Not Being the HeroRohit Bhagarva, Founder of the Non-Obvious Company, joins AMA's Bennie F. Johnson to talk about the future of storytelling, why it’s best to not be the hero, and how to see things that others don’t see....more38minPlay
July 24, 2024Cultural Intelligence and Responsibility of MarketersDr. Anastasia Kārkliņa Gabriel, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA's Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers. ...more37minPlay
July 24, 2024Shoes as Entertainment, Brand Personalities, and Being the CMOJohn Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO. ...more36minPlay
May 22, 2024Disruption, Transformative Marketing and DemarketingPhilip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing....more35minPlay
April 24, 2024Innovation Journey and Finding Patience in TechElav Horwitz, the Executive Vice President, Global Head of Applied Innovation, Gen AI Lead of McCann Worldgroup, joins AMA’s Bennie F. Johnson to talk about creativity and the human experience, the needs for experimentation, and trends in technology....more35minPlay
April 24, 2024Marketing to Children and Privacy in AdvertisingKatie Goldstein, the Global Head of Policy and Regulatory Affairs at SuperAwesome, joins AMA’s Bennie F. Johnson to talk about what marketers need to know when marketing to children, keeping kids safe online, and what we all need to know about online privacy....more35minPlay
FAQs about AMA Marketing / And with Bennie F. Johnson:How many episodes does AMA Marketing / And with Bennie F. Johnson have?The podcast currently has 79 episodes available.