In today's episode of AI in Marketing we discuss Amazon's refutation of claims attributing its Alexa updates to Anthropic's Claude model, asserting majority of tasks are managed by its own AI, Nova, powering the newly enhanced Alexa+. Next up, Bluesky's new app Flashes, leveraging its AT Protocol, is brought to light. The show then explores Flora, a startup aimed to provide AI tools to creative professionals. We also delve into Palo Alto-based You.com’s ARI, an AI research tool, and its impact on the management Consulting industry. Later, we discuss Apple facing delays in the release of its AI-enhanced Siri due to software challenges. Finally, the episode closes with a discussion on Teleperformance SE, the world’s largest call center operator, using AI to neutralize accents to improve customer service experiences.

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About: Stan Berteloot

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.