In this episode, Mike & Ben break down Amazon’s major onsite rate cuts and talk through what creators should really be focusing on next.

With most categories dropping around 1% and some products now paying under 1%, this is one of the biggest changes the Amazon Influencer Program has seen in years. Mike and Ben explain what this means for onsite-only creators, why Creator Connections and offsite income matter more than ever, and why this may be the moment many influencers need to start thinking more like full content creators.

The conversation covers how Creator Connections can help offset lower onsite commissions, why products with active campaigns are becoming more important, and why YouTube is looking like one of the strongest long-term plays moving forward. They also talk through other offsite options like Facebook, Instagram, Pinterest, blogging, UGC, and brand deals, while emphasizing the importance of building a more durable business beyond Amazon onsite alone.

Mike and Ben also share practical ways to adapt, including doing deeper product research, creating more strategic comparison and top-10 style content, planning ahead for seasonality, and getting more value out of every product by making multiple pieces of content before reselling or moving on.

If you are in the Amazon Influencer Program and trying to figure out how to respond to the new rate cuts, this episode is all about the pivot: from thinking like an influencer to building like a creator.

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JOIN THE COMMUNITY

If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that

Learn more and join here:

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WORK 1-ON-1 WITH MIKE AND BEN

Get personalized guidance on content strategy, monetization, brand deals, & scaling your creator business.

• Book a 1-hour coaching call

• Save with a 4-session coaching package

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign Me Up!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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JOIN OUR FREE FACEBOOK COMMUNITY

Connect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Influencer Success Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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CONTACT

Have a question, collaboration opportunity, or topic request?

Email: [email protected]