Amazon has real advantages - trust, convenience, price, and discoverability. But that doesn't mean your Shopify store can't win. In this episode, I break down exactly why Amazon pulls subscribers away from DTC brands and what you can do to fight back. What we cover:

• The 4 reasons customers choose Amazon over your site
• Why discounting alone won't beat them
• How to build an offer that's impossible to replicate on Amazon
• Tools that bring Amazon-level delivery transparency to your subscription experience
• Why SMS is one of your most powerful retention tools

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