On this week’s episode of IsraelCast, we welcome Ambassador Ido Aharoni, a global distinguished professor at NYU school of International Relations. He’s known as the founder of the Brand Israel program, a marketing paradigm that is focusing on Israel’s assets and broadening public understanding of the country’s global contributions. He was  career public servant in Israel’s foreign ministry, and served as the longest serving Consul General of Israel in NY, among many other positions and accomplishments throughout his career.