<p> AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies. Shira Horn, Executive Vice President, Corporate Strategy & Innovation, joins Justin to discuss market research, insights and analytics that power product innovation and launch.</p>

AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies. Shira Horn, Executive Vice President, Corporate Strategy & Innovation, joins Justin to discuss market research, insights and analytics that power product innovation and launch.

<p> AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies. Shira Horn, Executive Vice President, Corporate Strategy &amp; Innovation, joins Justin to discuss market research, insights and analytics that power product innovation and launch.</p>

AMC GLOBAL :: LEADERS IN BRAND INNOVATION & LAUNCH

Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!

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AMC GLOBAL :: LEADERS IN BRAND INNOVATION & LAUNCH

AMC GLOBAL :: LEADERS IN BRAND INNOVATION & LAUNCH

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