In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter speak with Andrea Steele, Area Vice President (AVP) eCommerce & Customer Marketing at Kraft Heinz.

Andrea shares her framework for embedding digital and eCommerce capabilities across large organizations, and how true transformation starts upstream, in brand strategy, product development, and core business processes.

She breaks down five steps to make digital change stick, from aligning on strategy to measuring success and celebrating wins. Andrea also discusses balancing change management with team wellbeing, fostering collaboration across functions, and driving long-term transformation while keeping pace with an industry and audiences that move at lightning speed.

Key takeaways

• Lead with strategy: Tie every digital effort to a clear business goal before investing in tools.
• Embed early: Bake eCommerce into brand planning and product development to make change stick.
• Align cross-functionally: Involve legal, finance, and supply teams early to remove bottlenecks and speed up execution.

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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Megan Frank, SVP of Marketing and R&D at Mizkan, the 221-year-old, family-owned food company behind iconic brands like RAGÚ, Bertolli, Nakano, and the newly acquired Zing Zang.

With a portfolio of legacy brands that have stood the test of time, Megan shares how she keeps them relevant to today’s consumer while staying true to their roots. She discusses the importance of preserving core brand assets, creating a culture of empowerment, and leveraging frameworks like OGSM to connect long-term vision to short-term action.

Megan also explains how her team drives speed and agility within a family-owned structure, how retail partnerships are managed through data-backed joint business planning, and why consolidating media and shopper marketing under one team has unlocked more seamless consumer journeys.

Key takeaways:

• Legacy brands can move fast. Clear vision and accountability empower teams to act with speed across functions.
• Relevance requires evolution. Megan shares how timeless assets and modern activations work together to engage new consumers.
• Data drives accountability. A custom measurement model helps Mizkan shift retailer conversations toward results-based planning.

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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Noah Knoblauch, Head of eCommerce and Retail Media at Suave Brands Company. With a background at Procter & Gamble and deep experience in private equity environments, Noah shares what it takes to rebuild iconic brands like Suave and ChapStick for modern commerce.

Noah explains how he started from scratch following the brand’s spin-off from Unilever and Haleon, focusing first on profitability and operational foundations before investing in content or storytelling. From strategic bundling to keyword-level retail media planning, Noah gives a transparent look at what actually drives results in the private equity-backed world of consumer goods.

He also shares how he thinks about team structure, omnichannel planning, and the future of social commerce for mass brands looking to stay relevant in emerging platforms.

Key takeaways:

• Profitability is the foundation. Noah prioritized assortment, packaging, and pricing to unlock growth before touching brand content.
• Retail media drives more than clicks. Strategic investments helped drive in-store velocity and strengthen retailer partnerships.
• Private equity changes everything. Noah outlines what marketers should know before joining a private equity-backed business and how to thrive in the model.

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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Lander Otegui, Executive Vice President of Marketing and Innovation at Proximo Spirits. With a portfolio that includes legendary brands like Jose Cuervo and Bushmills, Lander shares how Proximo balances centuries of heritage with bold decisions that shape the future of spirits.

He explains how private ownership enables long-term innovation, why tequila has uniquely expanded across price points and use cases, and how the brand manages storytelling on the digital shelf in an era of AI and misinformation. From pioneering new tequila subcategories to building a distillery in the heart of Manhattan, Lander reveals what it takes to stay relevant in a category rooted in tradition.

Key takeaways:

• Heritage drives relevance when paired with innovation. Proximo’s legacy brands succeed by staying true to their origins while evolving for modern consumers.
• Private ownership creates room for bolder moves. Without quarterly pressure, Proximo invests with a 200-year vision in mind.
• Digital discovery is powerful but complex. Tequila shoppers are navigating fragmented information across platforms, making clarity and truth essential for brand growth.

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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Wendell Venerable, Vice President of eCommerce at Congo Brands. With experience at Nestlé, Reckitt, and Red Bull, Wendell shares how he has built a career by staying focused on the fundamentals, regardless of shifting trends in the commerce landscape.

Wendell explains why executional excellence still drives the most meaningful results, how to build influence across functions regardless of org structure, and what future leaders need to prioritize to stay relevant in a constantly evolving industry. He also weighs in on generative engine optimization (GEO), agentic shopping, and why not every new buzzword deserves a strategy.

Key takeaways:

• Execution over buzzwords: Wendell shares why staying grounded in fundamentals is more impactful than chasing trends like GEO or agentic shopping.
• Ownership over org charts: The effectiveness of an eCommerce team depends less on structure and more on clear strategy, alignment, and influence across the business.
• Curiosity and consistency win: A career grounded in learning, humility, and cross-functional leadership is what has enabled Wendell to succeed across companies of every size and stage.

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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Caroline Goodner, Founder and CEO of OrganiCare, the company behind FemiClear. With deep experience launching and scaling health-focused consumer brands, Caroline shares how she has built a business that addresses overlooked but highly common women’s health issues.

From vaginal health to product regulation, Caroline opens up about the unique challenges and rewards of creating solutions in a category that has long been underserved. She shares how OrganiCare earns shelf space, engages on social, and educates consumers about choices they didn’t know they had. Caroline also reflects on the personal decision that reshaped her approach to leadership and balance.

• Innovation through Education: Caroline explains how OrganiCare leverages digital platforms like TikTok to inform consumers and drive awareness in a regulated, often misunderstood category.
• Retail and Consumer Alignment: By offering science-backed, natural products that solve real problems, OrganiCare has been able to scale quickly in brick-and-mortar retail.
• Bravery in Business and Life: Caroline shares the bold personal choice to step back from a prior venture to focus on family, and how that shaped her leadership journey going forward.

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In this compelling episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Amber English, President, Digital & Online of the Americas at The Estée Lauder Companies. From launching on Amazon to leading organizational transformation, Amber shares the inside story of how one of the world’s most iconic beauty companies is navigating the future of commerce.

With transparency and conviction, Amber unpacks how Estée Lauder is adapting to shifting consumer behaviors, optimizing for agility, and balancing heritage with innovation. She also gets personal, revealing the brave decision that shaped her career path in a surprising way.

Key Takeaways:

1. Commerce Meets Consumer Intent: Estée Lauder’s move to Amazon wasn’t just a distribution shift—it was a strategic response to consumer demand. Amber explains how the company protects brand equity while embracing the reality that Amazon is both a retail and media platform.
2. Organizing for Agility at Scale: To keep pace with modern commerce, Estée Lauder is reengineering how teams work, empowering faster decisions, embracing real-time data, and aligning KPIs across channels to reflect the interconnected consumer journey.
3. Career Bravery Beyond the Resume: Amber’s decision not to return to college, despite the prestige-driven culture of corporate America, became one of her bravest—and most transformative—moves. Her story challenges traditional definitions of leadership and success.

👉 Tune in for a masterclass in digital transformation, brand stewardship, and modern leadership from one of beauty’s boldest change-makers.

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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by John Alvarado, U.S. Chief Brand Officer at Suntory Global Spirits. As more companies replace traditional CMO roles with Chief Brand Officers, John explains why brand-building—not just marketing—is central to growth, especially in a category steeped in heritage and ritual.

From transforming Jim Beam’s go-to-market strategy to embracing Gen Z’s flavor-first preferences, John shares how Suntory is putting the consumer at the center of everything—from digital upskilling to cultural collabs. Plus, a personal story about bravery that’s both touching and cinematic.

Key Takeaways:

Why Brand Still Wins

In an age of economic uncertainty, Suntory is doubling down on brand equity rather than discounting. John shares how this conviction is fueling consumer love and long-term loyalty.

Upskilling with Purpose

From media to marketing, Suntory’s teams are evolving into digital generalists. John reveals how a “fail forward” culture and clear alignment have made upskilling more than a box-checking exercise.

Flavors, Funnels, and the Future of Spirits

With Gen Z entering the category, Suntory is leaning into bold flavors, limited-time offerings, and full-funnel marketing. Learn how launches like Jim Beam Pineapple reflect a new generation’s preferences and pace.

👉 Tune in to learn how one of the world’s most iconic spirits portfolios is embracing modern marketing while honoring what made its brands iconic in the first place.

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How do you scale a high-growth brand after acquisition without losing the culture that made it special?

On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Stuart Heflin, Senior Vice President & General Manager, Quest Nutrition at Simply Good Foods, about how Quest has tripled in size since joining Simply Good Foods while staying true to its mission and scrappy DNA.

Stuart explains how the "flip the macros" product strategy guides every innovation, why democratizing ideas across all levels fuels their culture, and how Quest navigates an increasingly competitive high protein, low sugar market. He also details the company's omnichannel approach, integrating retail media, packaging design, and digital influence to win across physical and digital shelves.

Key takeaways:

• Protect culture at all costs. Flat structures and open forums keep teams engaged and inventive.
• Use strategy as a filter. If a product cannot flip the macros to high protein, high fiber, low sugar, low net carbs, it does not launch.
• Treat omnicommerce as a lifestyle, not a channel. Digital is part of the consumer’s daily reality, requiring seamless full funnel execution.

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How do you infuse startup agility into a $3B global commerce engine?

On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Andrew Lederman, VP of Global Digital Commerce at Mondelez, for a wide-ranging conversation on building at scale while moving with speed. From founding a startup acquired by Alibaba to transforming digital commerce at AB InBev and now Mondelez, Andrew shares how his entrepreneurial DNA shapes his leadership at one of the world's largest CPG companies.

He opens up about balancing local autonomy with global vision, the value of taking big swings instead of "safe bunts," and navigating the signal vs. noise of today's crowded tech landscape. With deep candor and clarity, Andrew explains how consumer obsession—not competitor fixation—drives long-term growth, and why brave leadership often means placing smart bets on the future.

Plus, hear his answer to our signature closing question—and why he says being a father tops his list of courageous moves.

Key Takeaways:

• Lead with Empathy, Act with Clarity: To drive transformation in large organizations, meet teams where they are and align them with a shared vision of the future.
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• Prioritize Consumer Needs Over Competitive Noise: Long-term growth comes from solving real consumer problems—not chasing what others are doing.
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• Make Strategic Bets with Confidence: Balancing short-term impact with long-term vision requires bold decision-making and operational excellence.
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Whether you're scaling digital commerce or trying to future-proof your brand, this episode offers a grounded, strategic, and motivating listen.

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