BRAVE COMMERCE

Rick LaBerge on Building HARIBO’s U.S. Growth with Joy and Discipline


Listen Later

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Rick LaBerge, Chief Commercial Officer of HARIBO of America. Rick shares how HARIBO has grown household penetration in the U.S. from 10 to 28 percent in the last decade while staying focused on its founding values of quality, trust, and childlike happiness.


He discusses the unique challenges and advantages of working for a century-old, family-run company with deep roots in care, as well as the importance of manufacturing locally and understanding the American shopper. Rick also highlights how HARIBO is translating the joyful, colorful in-store candy experience to digital commerce, and what it takes to build lasting retailer relationships.


Key takeaways

  • Long-term thinking drives growth. HARIBO’s U.S. success stems from investing in local manufacturing, understanding seasonal rituals, and making product decisions with generational goals in mind
  • Brand values create differentiation. Staying focused on joy, quality, and trust has helped HARIBO outperform competitors in a crowded candy category
  • Digital experience matters. Translating HARIBO’s visual, sensory brand into eCommerce environments has been key to driving conversion online


Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

BRAVE COMMERCEBy Adweek

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

106 ratings


More shows like BRAVE COMMERCE

View all
NPR News Now by NPR

NPR News Now

14,365 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

177 Listeners

The McKinsey Podcast by McKinsey & Company

The McKinsey Podcast

381 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,299 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

518 Listeners

Pivot by New York Magazine

Pivot

9,272 Listeners

Adspeak by Adweek

Adspeak

149 Listeners

The Daily by The New York Times

The Daily

111,917 Listeners

Up First from NPR by NPR

Up First from NPR

56,285 Listeners

Marketing Vanguard by Adweek

Marketing Vanguard

121 Listeners

Armchair Expert with Dax Shepard by Armchair Umbrella

Armchair Expert with Dax Shepard

69,085 Listeners

The Best One Yet by Nick & Jack Studios

The Best One Yet

9,607 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

348 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,447 Listeners

The Great Fail by Debra Chen

The Great Fail

128 Listeners

Consider This from NPR by NPR

Consider This from NPR

6,070 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

428 Listeners

The Garage: Tools For Retail Media Innovation by Adweek

The Garage: Tools For Retail Media Innovation

16 Listeners

TechMagic with Cathy Hackl by Adweek

TechMagic with Cathy Hackl

55 Listeners

Champions of Change: Shattering Ceilings in Sports by Adweek

Champions of Change: Shattering Ceilings in Sports

4 Listeners

The Speed of Culture Podcast by ADWEEK & Suzy

The Speed of Culture Podcast

49 Listeners

Adweek Presents... by Adweek

Adweek Presents...

5 Listeners

Young Influentials by Adweek

Young Influentials

10 Listeners

Off Madison by Adweek

Off Madison

5 Listeners

Home / Work by Adweek

Home / Work

2 Listeners

Brandweek: The Podcast by Adweek

Brandweek: The Podcast

4 Listeners

Touch of Truth with Jackie Cooper by Adweek & Edelman

Touch of Truth with Jackie Cooper

0 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

7,747 Listeners