Introducing Will, co-founder of amie, 'wine created for friends, by friends'. It started back in April 2020, with fiancée Abbie and brought to life by friends such as Hermione, Jessica & Janine. Since then it's gone from lockdown innovation to social sensation, finding its way into the likes of Sheer Luxe and Conde Nast to Grazia and Bazaar, amassing over 11,000 followers on Instagram. But it doesn't stop there, Will is eyeing up a return to normality with his new Wine Tourism platform VIND, which helps you find and experience the world's best wineries. It's a bit like a AirBnB for wine experiences. If you're into wine then it's well worth a browse. In this episode we talk about acting quick and smart, the power of friendship and where the future of wine is going. Enjoy.