So, what’s the fuel for sustainable and lasting podcast growth? The answer is simple but often overlooked.

In the first episode of Stage 3 of the How B2B Podcasts Grow Up Series, host Lindsay Tjepkema interviews podcast experts on the three most important keys to podcast growth. They dive into the nitty gritty of how to maximize your audience growth.

They also share important insights from their years of successfully branded podcasting,  such as why you shouldn’t get easily discouraged about downloads, how old episodes can still be relevant and help you in the growth process, and many more valuable pieces of advice.

Listen in for:

01:49 - 03:49 ⏱ Not seeing immediate podcast growth? Because it’s a marathon, not a sprint.

07:42 - 09:10 📈A team effort is the special ingredient for bringing the show to life.

10:08 - 11:56 🥇Leverage resources and avenues you already have for the betterment of your show. Think smarter, not harder!

Special shoutouts to James Gilbert, Stephanie Cox, Vern Tremble, and Vincent Pietrafesa for sharing their secrets in this episode.

Welcome back to our new series, How B2B Podcasts Grow Up! This time…we’re jumping into Stage 3: Audience Growth. Are you stuck in a spot where you feel like your podcast is a gold mine, but you’re not mining it for all its worth? Is there more you could be doing, but don’t know what quite yet?

Your host and CEO of Casted, Lindsay Tjepkema, takes us through ways we can elevate our show to reach its full potential - to grow your audience, podcast team, and content plans surrounding the show.

Join Lindsay as she dives into these tips with well-known, B2B podcast experts. A special thank you to

James Gilbert, Stephanie Cox, Vern Tremble, Vincent Pietrafesa, Michael Lynn, Molly Chill, and Michael Rivo for sharing some valuable tips.

Welcome to our new series, How B2B Podcasts grow up. Join host and CEO of Casted Lindsay Tjepkema as she finds out what makes a podcast good or bad—and, why do some succeed where others fail?

As podcast experts, we believe it’s all behind the scenes – everything your favorite podcast did before you even knew it existed. Listen in as Lindsay dives deep with podcast experts from Salesforce and Hubspot share their expertise.

Special shoutouts to Megan Collins, Tina Rozul, Conor Wiegmann and Heike Young, and Meghan Keaney Anderson and Sam Balter for discussing their experience.

Your favorite podcast once started without any idea of whether you would listen. But you did!

What makes shows like that successful? While so many others don’t get the traction they hope for.

In this third episode of the How B2B Podcasts Grow Up series, your host and CEO of Casted Lindsay Tjepkema reveals everything you need to know to launch your show to raving support from your audience. She interviews podcast leaders at Salesforce and HubSpot to learn how they’ve prepared their shows for Day 1.

Recording logistics. Cadence. Final decisions. The experts also discuss how your podcast and guest experience impact your brand.

Thank you to Megan Collins, Tina Rozul and Heike Young, and Mike Volpe and Ellie Mirman of the HubSpot podcast team for their perspectives.

Listen in for:

02:31 - 03:53 ✅ What to do before you press record on Day 1—nailing the small details is super important

04:28 - 05:45 🤩 Why guest experience is crucial for the success of your interview-style show

07:10 - 10:25 ✨ The importance of adapting to mistakes—the best podcasts know how to pivot

“To measure listenership or not to measure listenership. That is the question.” — Shakespeare, probably

Is your show all about sales attribution? What about strengthening current customer relationships? Or do you want to reach new partners and in turn, a new audience?

In the second episode of the How B2B Podcasts Grow Up series, Casted CEO Lindsay Tjepkema interviews Megan Collins, Tina Rozul and Heike Young and Sam Balter and Meghan Keaney Anderson to reveal the various ways in which the world’s most successful podcast companies measure ROI.

Listen in for:

02:04 - 03:50 👨‍💻 How & why to choose your KPIs before your podcast launches

04:04 - 05:03 📈 Why podcasts help you reach any marketing goal, including: audience growth, partnerships, customer satisfaction or new business

06:55 - 07:53 💰 The importance of keeping your expectations in check—not every sale will because of your podcast

What makes a podcast good or bad? Why do some succeed where others fail?

As podcast experts, we believe it’s all behind the scenes – everything your favorite podcast did before you even knew it existed.

In the first episode of the How B2B Podcasts Grow Up series, your host and CEO of Casted Lindsay Tjepkema interviews podcast veterans and experts from Salesforce and HubSpot. They reveal the do’s and don’ts of Stage 1 of the Maturity Curve and how to be confident in your show’s positioning when you finally press record.

They also confess details of what makes a podcast successful in the eyes of both the audience and the marketing team.

Special shoutouts to Megan Collins, Tina Rozul, Conor Wiegmann and Heike Young, and Meghan Keaney Anderson and Sam Balter for discussing their experience.

Listen in for:

04:29 - 05:41 ⭐ Why podcasts fizzle out when marketing, sales and leadership aren’t aligned on goals

09:33 - 10:47 ☝️ The most important thing you need to launch your show? Intention

12:44 - 14:50 👴 Podcasting pro-tip—learn from the pros. They’ve been there, done that.

Is it possible to be a marketer in 2023 who gets to do cool, creative things AND drive real business results?

Yes. Yes it is.

Here’s how we know: It’s being done daily in the B2B podcast space.

Amazing, creative shows are the driving force of measurable business impact—like market research, ABM strategy touchpoints, category creation, and even 6-figure deals closing (yes, seriously!). And in our new series, that’s exactly what we’ll be exploring. Based on Casted’s B2B Podcast Maturity Curve, this series will dive into each stage of a B2B podcast’s growth—providing marketers like you with real examples and real measurable goals to set for each stage of building and growing your value-driven show.

So, here’s to marketers everywhere doing cool, creative, results-driven things this year. We’ll be back on January 3 with our first installment of the How B2B Podcasts Grow Up series.

Who said marketing has to be fancy and modern?

Why can’t we revert back to tactics we know work? Like customer conversations as the main ingredient for great content.

Julian Lewis, the co-founder of StudioPod, an audio-first production company, joins the final episode of (Re)Sessions to share his take on how marketers can do more with less.

You’ll learn why customer conversations are back and better than ever, how to mine, organize and enable your sales team to use content, and how amplified marketing allows marketers to measure effectiveness of content.

Key Takeaways:

🗣 03:12 - 06:08 Why customer conversations are back and better than ever

📈 07:15 - 11:06 How amplified marketing allows marketers to measure effectiveness of content

👍 16:41 - 18:57 How to mine, organize and enable your sales team to use content

No one understands compelling content like Devin Bramhall, the former CEO of Animalz, a content marketing agency for B2B SaaS companies like Amazon, Google, and Zendesk.

Casted CEO Lindsay Tjepkema and she discuss what marketers can do during a recession to be efficient yet creative.

Tune into this episode of (Re)Sessions to learn how to create and use content partnerships to your advantage, how to experiment and get creative during a recession, and why moving slow and smooth is smart.

Key Takeaways:

👩‍🔬 09:19 - 10:28 How to experiment and get creative during a recession

💪 10:35 - 12:18 How to create and use content partnerships to your advantage

🐢 14:24 - 17:00 Why moving slow and smooth is smart

The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back?

Long story short, not what you’d imagine.

Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less.

You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins.

Key Takeaways

🔥 02:45 - 05:50 How to calculate and increase your content efficiency rate

💡 05:53 - 08:06 Content repurposing can feel tedious but worth the time

👏 09:36 - 10:59 Why repurposing content for all formats is important to your audience

🔎 11:24 - 13:56 How to perform a content audit and get quick wins during a recession