In this episode, we’re talking with Devin Reed, the Head of Content Strategy at Gong, one of our favorite brands — and one of our favorite content minds — to work with. Once upon a time, Devin worked somewhere else, and it was Gong’s blog that caught his eye. The insights it uncovered were unlike anything anyone else was doing, and it had a unique tone of authority and approachability that really resonated with the audience — you know, all the things content marketers are striving for every day.
Since joining Gong, Devin has continued to lean into creating stand out content, but not just in written form.
In this special session from our AMPLIFY event, we’ll get into how Gong is using audio - and video - in unique, interesting ways. And how Devin uses and reuses content to reach his audience where they want to be reached. PLUS, among the amazing things he knows how to do, Devin has a great deal of experience in something Casted has just done, and that’s category creation. In fact, Gong launched their own category, revenue intelligence, using… wait for it… amplified marketing. So let’s jump in and hear from Devin himself.
Join us for an exciting chat with Devin Reed, Head of Content Strategy of Gong, as he discusses how Gong approached creating their category, Revenue Intelligence, using Amplified Marketing as their guide.
Key Takeaways
05:13 - 08:20💥 How valuable content helped drive brand growth
08:31 - 10:42🌞 Starting Gong Labs and utilizing content on multiple channels
11:28 - 12:49📣 Know your audience!
14:27 - 16:48🤯 Category Creation: You must know your "why" to then deliver your value
21:02 - 23:12⚡️The thunder after the lighting strike
24:53 - 26:16🎉 How Devin Amplifies content from his podcast, Reveal
32:30 - 34:36🎙Results that came from having a podcast
35:22 - 36:22✍🏽Takeaways for Category Creation and Amplified Marketing
Resources
Reveal: The Revenue Intelligence Podcast
Gong Labs Live
Play Bigger Category Design
